How Explainer Video helped Darwinbox promote Continuous Feedback
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Darwinbox provides new-age complete automation HR technology to its clients. Their tools help businesses and enterprises to streamline and automate HR management across the entire employee lifecycle.
Their new product, “Continuous Feedback”, the future of performance review, needed promotion. They figured that an explainer video would be an exciting and unique approach to enlighten people about their innovation.
They initially came to us with web design requirements. However, they quickly got attracted to our video production services and reached out to us for their product's explainer video project.
Background
Darwinbox provides new-age complete automation HR technology to its clients. Their tools help businesses and enterprises to streamline and automate HR management across the entire employee lifecycle.
Their new product, “Continuous Feedback”, the future of performance review, needed promotion. They figured that an explainer video would be an exciting and unique approach to enlighten people about their innovation.
They initially came to us with web design requirements. However, they quickly got attracted to our video production services and reached out to us for their product's explainer video project.
Project Overview
Darwinbox introduced “Continuous Feedback”, a new talent management practice that would allow associates to rate each other throughout the process. Studies have shown that the majority of organizations believed it would help them improve employee engagement and performance.
All set to enable the power tool, they needed to get the word out, and they figured an explainer video would be the best way to do it for which they choose webdew.
wedew is a full-service Inbound Marketing agency and one of the top Video Production companies, with a good hold in marketing, websites, videos, and HubSpot services.
It is the one and only HubSpot Diamond Certified Partner Agency in India. webdew's highly dedicated team comprises HubSpot certified digital marketing experts, business analysts, web designers & developers. They specialized in explainer videos services, that have been known to boost lead generation and conversions.
Thus, after considering multiple service providers, Darwinbox found its perfect match at webdew.
They shared their objectives with webdew that they want a compelling explainer video, the video must be able to clarify the concept and workings of the product to the audiences, also it should be engaging enough to intrigue the audiences and generate shares. Also, the guidelines were clearly explained what needs to be followed throughout the project:
Animation
The animation is the final step and, arguably, the most important one. There was one slider that had to be emphasized. webdew had to come up with a unique way to make it stand out. Thankfully, webdew was able to convey the script through the characters, and the respective slider did its part pretty well.
Delivery
As usual, webdew delivered the project right on time. The client well received it and appreciated webdew team for their transparency and communication.
Results
Our client loved our ideation, and the explainer video served its purpose perfectly. They could attract more audience and prospects. The video appropriately conveyed the ideas and clarified the concept of the product.
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