How explainer video helped Darwinbox promote “Continuous Feedback”

Background

Darwinbox provides new-age complete automation HR technology to its clients. Their tools help businesses and enterprises to streamline and automate HR management across the entire employee lifecycle.

Their new product, "Continuous Feedback", the future of performance review, needed promotion. They figured that an explainer video would be an exciting and unique approach to enlighten people about their innovation.

They initially came to us with web design requirements. However, they quickly got attracted to our video production services and reached out to us for their product's explainer video project.

Project Overview

Darwinbox introduced "Continuous Feedback", a new talent management practice that would allow associates to rate each other throughout the process. Studies have shown that the majority of organizations believed it would help them improve employee engagement and performance.

All set to enable the power tool, they needed to get the word out, and they figured an explainer video would be the best way to do it for which they choose webdew. 

wedew is a full-service Inbound Marketing agency and one of the top Video Production companies, with a good hold in marketing, websites, videos, and HubSpot services.

It is the one and only HubSpot Diamond Certified Partner Agency in India. webdew's highly dedicated team comprises HubSpot certified digital marketing experts, business analysts, web designers & developers. They specialized in explainer videos services, that have been known to boost lead generation and conversions. 

Thus, after considering multiple service providers, Darwinbox found its perfect match at webdew.

They shared their objectives with webdew that they want a compelling explainer video, the video must be able to clarify the concept and workings of the product to the audiences, also it should be engaging enough to intrigue the audiences and generate shares. Also, the guidelines were clearly explained what needs to be followed throughout the project:

• The color scheme should be white and blue
• Follow select fonts specified by our client

Challenges & Difficulties

Below are some of the problems that webdew faced while fulfilling the client's goals:

• They wanted webdew to try something new and refreshing
• The video had to stand out and be of distinguished quality
• The software was not to be introduced until the middle of the video, so webdew had to find a smart way to empathize with the primary concepts

The Pathway to Results

webdew follows a distinct step-by-step process for the development and delivery of the project. In each stage of the process, webdew team makes sure to keep their client updated and consider the inputs and feedback. 

Brief

In this step, webdew brief our team about the project, the purpose, and the concept of the explainer video and gather references. webdew divided responsibilities among the team members and collaborate on ideas.

Script

In the script development process, webdew tries to replicate their client's vision and come up with a compelling story for the explainer video. With Darwinbox, however, webdew handed the complete script and created an animation that conveyed the points clearly to the audience.

Storyboard

Storyboarding helps webdew make sure that the story and the visual style match their client's vision and expectations. Fortunately, there was no confusion or alterations required in the storyboard. webdew was able to illustrate the concepts of the script as envisioned by the client.

Animation

The animation is the final step and, arguably, the most important one. There was one slider that had to be emphasized. webdew had to come up with a unique way to make it stand out. Thankfully, webdew was able to convey the script through the characters, and the respective slider did its part pretty well.

Delivery

As usual, webdew delivered the project right on time. The client well received it and appreciated webdew team for their transparency and communication. 

Result 

Our client loved our ideation, and the explainer video served its purpose perfectly. They could attract more audience and prospects. The video appropriately conveyed the ideas and clarified the concept of the product.