When you create a website, there is no doubt that you want it to be visible on the internet. Most people don't have much idea about how to get it ranked or boosting SEO ranking. Are you also sailing in the same boat? If yes, then it's the right time to get yourself familiarized with special tags called Schema Markup.
Gone are the days when people considered schema makeup as structured data for a site. You will be amazed to know that nowadays, it is considered as one of the essential factors in ranking your site. If you want to improve your site visibility, then you need to consider schema makeup, and one of them is Rich Snippets.
Are you all new to schema markup? Then getting a deeper insight into the blog will help you understand more about schema markup and its role in SEO.
What is Schema Markup?
Schema is an HTML markup that was created with the efforts of google, yahoo, and yandex engineers. It is an HTML language code added to a website to create an enhanced description called “rich snippets.”
The main purpose of using schema markup is to make the website content easy to understand for search engines. In actuality, it helps users to give more precise and accurate information that is displayed below the page title.
Structured data is often used for recipes, products FAQ pages on the website to attract more visitors to the website. Structured markup is a simple HTML code that helps websites to get rank better than their competitors.
Types of Schema Markup Formats
When your web page is crawled by search engines, then there are some important elements like reviews and videos that are difficult to understand.
But when we add schema markup, then search engines can easily understand the detailed information about the website.
Google basically supports three types of schema markup formats:
JSON-LD
JSON-LD is the canonical data format for Linked Data. It is a way to store structured data in JSON.
Microdata
Microdata is a way to structure information, so it can be read by search engines and by other programs and devices that use HTML.
Microdata makes it possible for search engines to understand more about the content of a web page beyond just the text on the page.
RDFa
RDFa uses HTML tags like microdata schema to showcase the structured data. RDFa is a way to embed RDF into HTML pages. It's very similar to Microdata which was introduced by Google.
But, unlike Microdata, RDFa allows for the use of full-blown RDF triples in the embedded data. It helps you to create structured data out of existing unstructured data on the web, making it easier for machines to find and process that data.
Below are a few ways that search engines may use schema markup:
You can use schema markup for different types of content.
Here are the most common content types that are usually complemented with Schema Markups:
Types of common Schema Markups
Now that you have gone through different types of schema markup let's get deeper into the details of the most commonly used schema.
Product Schema
Product schema markup is a great way to provide information about your product pages to search engines. It makes the products more visible in search results, which could help you improve your click-through rate and increase conversion rates.
For, e.g. If some webpage is selling laptop accessories, then structured data will tell google that this product is relevant for the query or the question typed in. This helps to get more quality traffic to the website.
FAQ Schema
A FAQ page has a group of questions and their answers in it. If you add a FAQ schema to a particular page, it can assist search engines in leading users to a webpage.
For e.g., If you have a gift website and someone types “best gift for the new year,” and you have added the FAQ schema for that webpage, then you can guide search engines that the information a user is searching for is shown to them on the webpage.
Local Business Schema
The local business schema is structured data that you add to your website. It helps search engines to identify what type of organization you are running and what your business is all about.
It's not meant for humans to see, but it does provide search engines with a variety of different data about your business (like hours of operation or the type of business you run) so that they can better present this data in their listings.
It is the best way to optimize your website for the local business, and it will help your website in getting a good ranking too.
Review Schema
The review schema is a consumer review or rating from a review website. Review websites give us an average combined reviews score.
When Google gets to know about valid rating markup, then there are chances that your review may be visible in the google search results.
So, if you want to see your web content in the top searches of google, then you need to use the right schema for the right content at the right time.
Still pondering over how schema markup can help you improve your SEO, then have a look at the reasons added below.
Importance of Schema Markup for SEO
Nowadays, search engine ranking algorithms are getting more sophisticated. With Google's Hummingbird update, the search engine is now taking into account the actual meaning of what you're trying to say.
Schema markup is a way for webmasters, content publishers, and search engines to communicate information about your page, which helps you rank higher in Google's search results.
With the help of the right schema, you can see yourself at the top of the competitors. If the tags are placed accurately, then you can drive relevant traffic to your website and boost sales.
So, what are you waiting for? Boost the performance of your site by placing the right schema in the right place.
The Final Say
There are no two opinions about the fact that schema markup is the latest and most effective evolution in SEO. Marketers are utilizing this form of SEO to give a boost to your website in the search engine result pages.
If the content form is added accurately, then you can easily boost your website SEO and win the audience's heart. So, what are you waiting for? Go Ahead and get the best results right away with schema markup.
Still, have any concerns? Feel free to contact us.
Editor: Divya
