Another year is nearing its end, and what an insane year it has been for the major social networks. While Meta continues to slowly decline, TikTok continues to rise, and Twitter is currently going through a chaotic management change that might result in anything happening to the platform.
Social media marketing has come a long way and social listening or monitoring and analyzing social media for growing your business is gaining importance. And if you are still not taking social media marketing seriously this blog is for you or you can check out some social media marketing courses out there.
Although no one can really predict the future with certainty, we're pretty in tune with the latest changes. And while you won't find any outlandish, far-fetching forecasts in this blog, you will find some sound, realistic, and potential changes coming your way in 2023.
So, let's roll!
Social media and business visibility
Social media experts are constantly on the lookout to boost business visibility and increase conversion by making the most out of social media networks or social platforms. They have to constantly frame well-crafted social media strategies to stay on top of their industry.
Social media management has emerged as a necessity for businesses, brands, and organizations today and the emergence of new social media sites is not showing signs of slowing down.
Businesses and organizations aiming for growth cannot afford to opt out of social channels for their marketing campaigns, as a majority of people have an active presence in the world of social media. Thus, with everything going on, making predictions about what might happen next is challenging, but here are some of the upcoming trends in social media for 2023.
Social media platforms like Instagram and LinkedIn are seen as a place of social proof of businesses recently. This wave of social media presence has leveled up business marketing.
But it is important to remember that the number of social media used for social advertising and running social media ads does not matter if you do not understand who your audience is and what you should provide them. You must make sure of your target audience's usage and make content worth their time on social media so that you drive potential leads.
That being said, here are 8 social media marketing trends that can help you enhance your business visibility in 2023.
Social media marketing trends for 2023
As social media trends continue to change, marketers and brands must adapt to them and share creative and valuable content with their audiences. There are many social media platforms that businesses can make use of to grow.
However, staying on top of the social media feeds of your target audience is something social media marketers compete with. And it is a fact that to attract an audience to your social media profiles, you need to stay updated and make use of the latest social media trends.
Want to stay on top of the social media game? Let's take a look at these 8 key social media marketing trends for 2023.
Potency of micro-influencers
This year, the trend of influencer marketing is going to be even more prominent. As more and more people shop online, your brand promotion strategy will be determined by collaborating with influencers. Yes, influencer marketing is a successful social media marketing tactic, but it may be a bit expensive. However, it can be a great addition to your social media marketing strategy.
The price has skyrocketed, and well-known influencers are demanding a high price while promoting a company as a result of the sudden exposure on social media. So, it is best to contact micro-influencers in your specific region.
Macro influencers struggle to engage with their followers since they have such large followings. Micro-influencers, on the other hand, have more engaged audiences while having a lower viewership. They are also more affordable to collaborate with. So, you may benefit more from collaborating with micro-influencers who are more suited for the relevant market.
Buyers today are more informed than ever before. They are researching your brand and services extensively. This is why social commerce has enormous potential.
As the usage of social media and social messaging platforms continues to grow, so does the use of social commerce, wherein social media users explore and purchase things through these platforms.
Hence, businesses can use social media to market and sell their products. You can create product catalogs on Facebook, add the buy now CTAs in your Tweets, or even make Pinterest buyable Pins.
The social media landscape for e-commerce businesses is quite wide. If you own an e-commerce firm and don't already have a social shopping plan in place, 2023 is the year to start.
Chatbots can help marketers access a much larger global audience, 24x7. Besides, it's a fantastic tool for immersing your audience in the brand's customer experience.
The age of intelligent chatbot social media marketing is here. Chatbots are increasingly becoming more intelligent, allowing them to multitask and answer client questions while your social media team can focus on more complicated tasks.
For instance, users can book an appointment, try makeup or clothes virtually, get makeup tips, watch how-to videos, etc., and get redirected to the website/app to make a purchase.
Isn't that incredible? Chatbots are not really a new social media trend, but definitely, one of the popular social media trends that will dominate and continue in 2023 as a major focus for businesses.
As more social media platforms shift toward video-based content and as the global gaming population grows, the importance of audio in social media is evolving fast. It allows users to listen to their topics of interest on the go.
Various social media platforms have already started to capitalize on the growing popularity of audio. For instance, Facebook offers soundbite reaction tools. Twitter now supports voice tweets and Twitter Spaces, while LinkedIn too has Audio Events.
Feeling brave? Jump onto the bandwagon and create a social media strategy that harnesses the power of social audio!
As the amount of data accessible to marketers continues to grow, businesses need to deliver more personalized content to users. Since personalization ensures that you show the right content to the right audience at the right time. For example, the use of personalized short-form videos brings in more conversions because it can capture the attention of your target audience, engage and build trust.
If your social media content lacks personalization, it has a lower chance of resonating with your target audience. So you need to focus on creating user-specific content that is both innovative and also catches the attention of the users. This can definitely be considered a top social media trend that will stay in 2023 and beyond.
The sudden rise in social media users isn't ideal, at least not for everyone. For some users, noise is becoming a concern, and they are looking for alternative modes of communication. Preferably in smaller groups of like-minded people, where they may freely share content. And although these micro-communities have smaller audiences, they also have high engagement rates.
You may take advantage of this trend by simply drawing your audience's attention to a focal point, which can be anything from your brand or a specific product. You can take feedback, provide valuable content, stay updated with useful insights, and lead the conversation with your audience. Giving your audience and your clients a sense of belonging will strengthen your brand.
Many social media communities have emerged and are fast growing in the world where networking as a skill is highly important. Social media platforms like Facebook, have public and private groups with hidden and visible settings, that when effectively used can benefit businesses.
Connecting social media and email marketing
The lines between various digital marketing channels are getting blurred. Therefore, marketers aim to bridge the gap between them in order to collect as much data as possible and use it efficiently.
As a result, a multichannel strategy can be used to provide users with a complete brand immersion. To make this marketing strategy work, you need to establish and maintain your brand's tone, as well as coordinate your social and email efforts, for instance.
An excellent way to combine both channels is to use them for different purposes. Social media platforms are excellent for increasing brand awareness and audience interest, while email marketing is primarily concerned with conversion. A cross-channel campaign, such as a social giveaway in exchange for a subscription to your email newsletter, is an excellent way to start. It was seen that users on social media have been visiting websites after businesses and organizations employing established social strategies like ads and business profiles, paid social media advertising, etc.
You may also do it the other way around by uploading a segmented email list to social media to better communicate with your consumers and find new ones. This can also help your ad retargeting initiatives.
Ever seen those digital filters you see people use on real-life photos? Well, they are called augmented reality effects. Typically, AR enhances real-world visual content and modifies its appearance to make it stand out on social media.
It's a big hit social media trend to watch out for in 2023 and is already popular among younger audiences. However, augmented reality as a social media fad does not end with fluffy bunny ears or snazzy eyeglasses.
With AR, Facebook and Instagram have improved their consumers' social buying experiences. Although only a few types of items are supported at the moment, the technology holds tremendous potential for the consumer market. Thus, marketers have taken note of AR's rising popularity and have started to incorporate it into their social outreach strategies.
So, are you ready?
Social media trends are evolving, but then again, they constantly do. So, keep an eye on new social media buzz and watch out for opportunities to take advantage of.
Be careful, though, not to go overboard. Focus on a few trends that you can include in your marketing strategy and execute them well. Analyze what works for you and your brand while paying attention to your audiences.
Social media platforms are likely to grow in the coming years. Even though there are everchanging social trends, it is important to understand what social media channels are suitable for your business/ brand or organization's marketing campaigns. Trends on social media are important, useful, and effective only if you curate them for your target audience.
So, try these new trends now and level up your social media game! To know more about leveling up your business, visit www.webdew.com. If you need a hand developing your social media strategy and boost business visibility, contact us!