"Selling and buying products is an art, and you are the artist of your organization."
Facing hassle in sales strategies is quite normal for businesses. Like every single day, new technologies are emerging which catch the attention of customers. But there's no need to panic; you can optimize your sales strategies by adopting CRM software to manage your sales pipeline.
With the advent of automated technologies like CRM software, customers' behavior and buying approaches have changed significantly. The sales strategy shifted more to the buyer's persona.
All the company's sales depend on good sales strategies. Your organization's resources, like the sales team, sales cycle, and sales processes, cannot be processed without an effective sales strategy like CRM.
This blog highlights some CRM tips and tricks that can help your business foster a holistic customer relationship. So let's dive into the blog.
What do you mean by sales strategy?
A sale is an approach to buying and selling products; it is a traditional and strategic approach that requires many techniques. Both buyer and seller participation is necessary to manage the sale pipelines.
Establishing a good sales strategy supports the company in building a niche with its teams and customers and tricks to boost your sales strategies with hassle-free processes.
A sales strategy is a well-structured plan for buying and selling products to generate profits and meet your customers' needs. It helps in creating a good exposure for your brand in the marketplaces and strengthens the brand messaging.
CRM platform is one of the robust systems to expand your sales persona. It will allow you to connect all the data from your sales lead and customers in one place. CRM software records and analyzes all calls, emails, and meetings, which will help you improve your customer service, drive sales, and increase revenue.
To begin planning your sales strategy, always prepare for a clear vision of your business goals, target market, and ideal customers. Your sales strategy clearly defines your sales funnel, buying process, KPIs, competitors, and problems.
Drafting amazing sales tricks requires a complete understanding of sales strategies and knowing their competitive edges. So for analyzing this part, we'll introduce you to types of sales strategies and their areas of development.
Types of sales strategies
Inbound sales strategiesInbound sales strategies involve more participation of individuals and refined sales techniques. Inbound leads sales roles include sales development, business development, and account management. The overall success of an inbound salesperson is highly dependent on how qualified the inbound leads.
Inbound sales strategies mainly focus on:
- Potential customers needs
- Product features
- Buyer's intent
- Buyer retention
- Goals and challenges
Outbound sales strategies
Outbound sales strategies require more traditional approaches. A company will typically have sales and business development reps to reach out to a prospect with cold email, cold calling, and LinkedIn messages. Its marketing techniques simultaneously target a large spectrum of people.
Outbound strategies mainly focus on:
- Traditional advertising - radio, television, newspapers, magazines, billboards, etc.
- Digital advertising- search engine marketing, display ads, social media marketing, OTT ads, email ads, native marketing, video ads, etc.
- Cold calling
- Email marketing
- Content syndication
- Events and tradeshows
Inbound vs outbound marketing
CRM mainly focuses on inbound sales strategies as it tracks the activities of a potential customer through social media, email, and website channels. Inbound sales allow brands to create attention towards customers, be cost-effective, and expand their scaling.
However, outbound sales are one of the most popular ways continuing from many eras as it maintains customers' trust by personal interaction. But it requires much physical work and documentation to open and close any deal if outbound sales generate the approach.
But with the ease of CRM solutions in sales strategy, you can track your customer more efficiently. A robust CRM offers you the ability to handle sales on massive scales, which means you can grow your revenue on the right path.
15 sales CRM tips and tricks for building sales strategies
Remember to update customer information.
A CRM system only works effectively when the data provided by you is well updated. If any customer's address or preferred location of contact has been changed, then it's the duty of your staff to timely record this information. It will align your sales and marketing team with the correct information.
Focus on purchasing history for upselling opportunities
It's a more straightforward process to sell your products with existing customers compared to potential customers. You can boost your sales by analyzing existing customers' purchasing history to help you promote events just designed for them.
For example, e.g., If a customer purchased a mobile phone from your online store, you could program your CRM to recommend related products like the mobile cover, earphones, or upgraded mobile phone version. It will enhance your sales strategies and promote your business.
Go with the workflow automation feature.
Workflow automation features by CRM will help you in eliminating time and performing repetitive tasks. Suppose a new lead is added to your CRM(via blog subscriptions or website visits). In that case, the CRM will automatically program follow-up emails, prep up for promotions, and maintain other interactions with customers.
It will save your time writing the same responses and engage your clients throughout your entries sales process.
Learn from analytics
CRM allows you to observe the trends and behavior of customers. If you notice a demand for any product or service during holidays, you can plan to push similar or upgraded products in the upcoming year.
If your email campaigns through CRM become successful, you can analyze the success strategies and replicate them in upcoming newsletters you send to the customers.
Always learn from your data to shape sales and marketing tactics. As a good salesperson, you should learn from your data for your business growth.
Integrate CRM with other software
If you integrate the CRM with other software, then it will become more powerful. For example, e.g. If you integrate your accounting software with CRM, it will combine customer financial data and eliminate redundant manual data entry by providing more insightful reports.
Get expert-level CRM support.
Always prefer a CRM provider that offers 24/7 support. Ideally, they will help you keep your data safe, update your software timely, and advise you on how to deal with complex features of CRM.
Monitor customer's lifecycle
The most convenient way to optimize your CRM is to monitor the customer's lifecycle. The whole process of customer interaction with your websites and products about sales, or the amount of time your customer has been dealing with you.
You can easily reach your customers if they hit certain milestones that demonstrate the strength of your relationships with them. Suppose a customer has been dealing with you for two years, then you can celebrate the duration of your connection with them by sending some gifts.
Personalize your emails
By adding the customer's name to the email by an engaging subject line that grabs attention or by using personalized email templates, you can make the process easy for customers to read your emails.
With the help of CRM automation features, it is also easy to design sequence emails and schedule a day you want to send them.
Set reminders for upcoming events
Sometimes, people get busy with many personal things and forget about events or webinars they're interested in attending. So by using the "SMS Reminders" feature, you can remind your customers about upcoming events and appointments.
It will also help boost attendance rates at different events you organize for the well-being of your customers and can also act as a personal assistant by sending these reminders.
Produce reports for customers
Most companies produce internal decision-making reports, so this process can also be executed to create accounts for customers about their expenses and how they are linked with your business.
It will create more transparency with your customers, and they will interact with your business more efficiently. You can also share a report of transactions to your customer's wallets over the whole year. Sharing this information will show that you care about your customer's wallets, and you're allowing them to optimize them.
Go with mobile CRM
Various studies prove that CRM can increase productivity in sales staff by 25%. And if this will also be implemented in mobile, it will be a plus point for you and your customers. With the ease of mobile CRM, your sales staff will be capable of researching anytime that means they can also prepare for meetings of sales-based activity without sitting in the offices.
Use social media
Nowadays, social media has become the HubSpot of all people. Whether they are the owner of their organization or the customer or employee, everyone has their reach on social media. So it's the best platform to outreach your sales strategies.
It will help you in coordinating with the lead's social media information and their areas of interest. You can also run various campaigns on social media to generate your brand awareness.
Improve your CRM and sell more
Does CRM software generally have tremendous benefits that gaze your attention to adopt it, but have you ever thought about how an advanced CRM solution can impress your clients?
By adopting these five most important advantages of CRM, you can solve this query that is mentioned below:
- Time efficiencies
- Track ROI and generate more revenue
Align sales and marketing
CRM tools like Microsoft CRM and Click Dimensions can be used by both sales and marketing teams to nurture prospects, score leads, and measure the results.
Use marketing automation tools to manage live events.
Web forms can collect registrations, email marketing to send reminders of upcoming events, and other reminders to create awareness among prospects. Or you can connect a CRM with an event management tool to gather more relevant information about your event.
Lastly, it's all up to you to make your CRM reliable and the data in it! Don't consider your CRM tool like a phone book of feeding contacts to ledger customer interactions. Leverage it to reflect to your customers that you care about their prospects.
I hope the information provided is worthy of improving your sales approaches. So use the above information and tricks, or build up your strategies to win your customers' hearts and minds for long-term business success.
To learn more about CRM-related services, you can contact us.