Being in the business today means you must have a clear understanding of the importance of your company website. Unless it stands up to the industry standards, it gets really difficult to fulfill the business goals. This often calls for website redesigning.

If you are one such individual who is aware of the importance of optimized user experience, wishes to improve your lead nurturing process and boost conversions, you must have considered revamping your website.

But before you jump into it, there are multiple things you need to consider. Given that you are not building from scratch but rejuvenating something that already exists, you need to be careful and precise in your proceedings. Let's look at some common risks you are looking at if your website designing goes wrong: 

  • Your SEO ranking will go down, leading to a reduced visibility
  • You will lose potential customers
  • Marketing efforts will go in vain
  • Tarnish your impression in the industry
  • Will give your competitor an undue advantage in the market

Thus, it is clear that you can not risk a website redesigning process gone wrong. Here are some common mistakes that you must avoid while revamping a website.

8 Mistakes to avoid while revamping a Website

Let's begin!

You haven't Analyzed your Current Web Design

As I mentioned before, it is rather natural to revamp your website from time to time, but it is not quite a gut feeling you should go with or a peer thing that you should follow. While making the decision, you need to be aware of the nitty-gritty of your present website. 

Doing so, you need to ask yourself the most crucial question: Why do you need to redesign your website? The answer should be good enough to prepare for a mammoth of a project that is web redesigning. 

Analyze and recognize the pain points of your website from a visitor's perspective and yours, check the website for outdated features and content, identify the discrepancies that might have arisen over time.

Make a list of opportunities you are missing out on, the features of your website that you would want to carry forward, and the most significant problems you want to address first.

You haven't Set any Scalable Goals

Another common mistake that business owners or entrepreneurs make is not setting scalable goals. It is imperative to know what you want to attain through this process. For your website revamping to be successful, defining a set of goals and a process is paramount. 

However, you can only achieve this once you have completed the first step. Once you have analyzed your current website, you will automatically identify the loopholes and have a clear idea about the set of goals you need to achieve with the new design. At this point, you will also recognize the key areas that need your immediate attention.

If you are hiring a web designing company, they will most likely provide you with a demo or a rough plan to show how your website will look like. However, it is advisable to give a reference for what you want.

You are Prioritizing Aesthetics Over Functionality

Presently everyone wanted everything to be visually appealing. Aesthetically pleasing and responsive web design is always a plus. However, this must not lead to poor functionality. When it comes to your website, you must always prioritize its functionality over its visual appeal.  

Undoubtedly the purpose of web redesigning is to make the website look better than the previous one, but you should also make sure that it works better than the last one. Innovative layout and easy navigation are the two factors that you should consider first.

Make sure your visitors find what they are looking for without having to navigate through multiple unnecessary pages.

You aren't Realistic about Web Redesigning Budget

If you have dedicated web designers, UX experts, developers, and other resources at your disposal, then budget might not be a factor for you. However, in most cases, such is not the case. The alternative is hiring a website designing company. This is where budget comes into play.

The most common mistake that entrepreneurs make in this context is not doing thorough market research to realize the current market price for a thorough web designing service. They usually lack enough budget or expect it to be done at an unrealistically lower rate.

You must remember that the cost for web designing or redesigning depends on the feature and functionality that you want to integrate into your website. Thus, your budget should be in accordance with your expectations. Given that your website is the face of your business, you should prioritize the quality of the work over saving money. 

You aren't Realistic about the Time Expectancy of the Project

This is not a process that thrives on tight deadlines. There are several challenges that designers and developers face as they start working on the project. As a result, the initial deadline is most likely to get postponed multiple times. It would be best if you did not lose patience.

This certainly doesn't mean you have to wait for years for the new website. But rushing the process by setting unrealistic deadlines will only backfire on you. Try to gauge the possible challenges and the timeline needed to get them resolved one by one.

You are Missing Out on SEO and Content

What's the point of a beautifully designed and feature-rich website if it is not visible to your target audience? SEO makes sure your website ranks well on search engines, and no matter what people might say, SEO is never dead.

You must stay on top of the SEO trends and regulations of search engines and incorporate the necessary features in your website to ace the SEO game.

Connected to SEO is content strategy. A big part of SEO, your content strategy should get as much attention as your design and functionality. While redesigning your website, you must create fresh content keeping all the relevant keywords and metrics in mind. 

You aren't Focusing on Mobile-Friendliness

If you have been following the statistics, you should know that more and more people are accessing websites using their mobile phones. Thus, it must be your priority to make your website responsive and mobile-friendly.

While you get a layout for your website, make sure the content, images, and videos are as appealing and user-friendly on a cell phone as it is on a laptop, if not more. 

You don't have a Plan of Action Post Website Launch

Last but not least, you must have a plan of action to promote and create awareness about your newly redesigned website once you have launched it. If you ask me, I would suggest you start dropping hints beforehand. This way, your customers will be in the loop and develop an interest in your new website. 

Apart from promotion, you should also get the website tested by a professional tester. A professional website tester will be able to identify the loopholes that you might have missed. 

To Conclude

All of these mistakes may be common but are nevertheless serious. Missing out on any of the factors mentioned above will stop your website from delivering the optimum outcome. 

Since you are already spending so much of your time and energy making your website better, it only makes sense to take care of all these factors and turn the website into a revenue-generating machine.

With a smart strategy and a good website design team, you can surely achieve your goals in no time. So, look out for these blunders and revamp your website successfully. 

If you need any help with website redesigning, feel free to Contact Us!

Frequently Asked Questions

Revamping a website refers to the process of making significant and often comprehensive changes to an existing website to improve its design, functionality, content, and overall user experience. This can involve updating the visual elements, reorganizing the navigation, adding new features, and optimizing the site for better performance and search engine rankings.

The benefits of revamping a website are numerous. It can lead to a more modern and attractive design that captures users' attention, improved user experience that keeps visitors engaged, better mobile responsiveness, enhanced security, and faster loading times. Additionally, a revamped website can help boost search engine optimization (SEO) rankings, increase traffic, and ultimately drive more conversions, whether those are sales, leads, or other desired actions.

The decision to rebuild your website should be based on several factors. If your website looks outdated, loads slowly, has broken links, or experiences frequent technical issues, it may be time for a rebuild. Other reasons include changes in your business goals, rebranding efforts, or the need to incorporate new features or technology. Monitoring web analytics, listening to user feedback, and staying current with design and technology trends can help you determine the optimal time for a website overhaul.

The primary goal of redesigning a website is to improve its performance and achieve specific business objectives. This could include increasing online sales, generating more leads, enhancing brand recognition, or providing better user support. A successful redesign aligns the website's design and functionality with these goals, ensuring that it effectively communicates your message to your target audience and encourages them to take desired actions, such as making a purchase or filling out a contact form.