As a business owner, you must handle lots of tasks. From creating a website to managing SEO, the process is challenging and time-consuming. Especially the SEO part, when you need to increase your brand awareness.
This is where backlinks come into the picture. Having high-quality backlinks on your website will boost visibility. Search engine crawlers can detect your website, leading to higher SERPs.
Now, many people are considering buying backlinks. While it’s not 100% unethical, your website may get penalized by Google. So, why take risks when you can get natural backlinks ideas?
In this article, I will share 10 effective ways to get natural backlinks. With these methods, you can obtain high quality backlinks for your website naturally.
What are natural backlinks?
Here is an important part. Before understanding the easy ways to build, let’s understand what natural backlinks are. A natural backlink will occur when another website links to your content.
But why will they link to your content? Because they found it helpful, relevant, and of high quality. Unlike other backlinks, these will not be requested through guest posts, link exchanges, or paid promotions.
They will be given out of their own free will by other webmasters who appreciate the value of your content. This way, your content and website will boost SERP rankings.
How to get Natural Backlinks Ideas?
Now that you know what natural backlinks ideas are, it’s time to move forward. You should know how to acquire those links naturally to adhere to Google’s policy. Let’s get started.
1. Creating high-quality, linkable content
When you offer a different perspective or new information, it becomes more worthy of attention and interest from your readers and more likely to be shared or linked to.
Knowledgeable content that thoroughly covers a topic is more likely to be linked from other websites as an authority on the subject.
It includes infographics, charts, and videos, making your content more readable and highly shareable. Data-driven material builds trust, consequence, and weight to the work, developing it into more authoritative and credible work.
When people interact with your content, it boosts its visibility and raises the likelihood of backlinks. As a result, there will be higher chances of people knowing your website.
Always refer to the source material of the data so your work is transparent. Possibly, conduct your survey or perform your experiment so that you can create your data.
2. Leverage social media
With social media platforms, there is quite a decent amount of activity going on, and the only way to stay in the mix is by always publishing high-quality content.
Relationships with influencers within your niche help boost the reach of your content. However, you must ensure you’re choosing the right influencers.
There are more than 5 million social media accounts. So, you can consider various social media groups and communities, which are great avenues to share your expertise and build relationships.
Infographic, video, and chart content is often shared more widely across all types of social media, which may garner a wider reach and possible backlinks.
Infographic, video, and chart content is often shared more widely across all types of social media, which may garner a wider reach and possible backlinks.
Your social media profiles should be optimized with up-to-date information, including a link to your website. Also, update your social media profiles regularly.
3. Guest blogging
This is one of the best natural backlinks ideas you must know. It’s very important that, before you ever guest blog, you find many reputable blogs fitting into your niche.
Once you identify the potential blogs, take a while to understand their audience. Go through a few of the most popular posts. Next, read the comments and understand the kind of content that works for them.
You can approach blog editors or owners by pitching a unique and relevant topic to their audience. However, don’t choose something that’s extensively covered on their site.
Your content should be well-researched, informative, and valuable to the readers. It should be informative so that readers don’t skip the content.
While the primary purpose of guest blogging is to backlink to your site and gain exposure, you also want to add value to the host blog. Without this, it would be meaningless, and your efforts would be unsuccessful.
Lastly, remember to engage in the blog community. I recommend responding to comments on your post and participating in discussions.
4. Find broken links
Broken link building involves finding links that no longer exist or are broken, then reaching out and offering your own content to replace it.
You can use any SEO tool. For example, you can use Ahrefs, SEMrush, or Screaming Frog to locate broken links. These tools are effective in helping you find the broken backlinks.
Once you have found a broken link within a post, the next step is to find or create relevant content on your site that would be a suitable replacement.
Email the owner, Point out in a friendly manner that there is a dead link on their site, and then offer your content as a useful replacement.
As with all SEO tactics, it’s important to follow up on how effective your broken link-building has been.
Broken link building isn’t just about attaining that one backlink; it’s also one way to build relationships with other webmasters in your industry.
5. Collaborate on round up posts
To maximize the benefits of a roundup post, start by identifying bloggers and websites within your niche who regularly create this type of post.
In such cases, you must provide new insights, actionable tips, or fresh ideas that others may not think about. This way, you can keep the spark alive, and people will be more interested in your content.
Before making the pitch, converse with the blogger or website owner. When you finally go live to make your pitch, make sure your submission fits into the theme and style of the blog to which you are pitching.
Once your contribution is included in that roundup post, it is not about sitting and waiting for those links to come in. You can also reach out to various industry experts to contribute to your roundup.
So, why is that important? You will also get access to their audiences, such as people who might give you links when they share the post with their following.
Also, you have to measure the impact of your contribution. You can use tools like Google Analytics to track referral traffic, monitor generated backlinks, and engage with the post received.
6. Monitor mentions of your brand
Set up the different tools that are useful in monitoring mentions of your brand across the web. Some of the most popular options include Google Alerts and Ahrefs.
Additionally, track your brand’s official name, as it is commonly used. Add industry-specific keywords mostly associated with your brand.
Not all brand mentions are created equal, and in-depth monitoring of the context of where your brand is being mentioned will help you decide whether it’s a chance to get backlinks or if further engagement is required. Monitoring brand mentions with a backlink checker enables strategic decision-making.
When a mention of your brand is found without including a backlink, reach out to the webmaster or the content creator. This will prove highly beneficial for your business.
Social media is one of the epicenters for brand mentions, and such platforms offer a unique way of engaging with your audience. This audience engagement will go a long way in generating higher exposure.
7. Update older content
This is another effective way to build natural backlink ideas. Remember that you can update your older content, which can bring huge organic traffic and backlinks.
This is why you must pay close attention to how enhancing the quality and depth of content will make it even more comprehensive and valuable.
You can consider SEO trends and best practices to change and re-optimize your content to meet today’s standards. I recommend adding some new infographics or data to your content.
Once the new content has been added, re-publish it with a new date, signaling to search engines and readers that it is new and relevant.
Share your content on social media platforms, letting people know about new information or improvements.
Track changes in traffic and updated content through analytics like Google Analytics to see positive trends.
8. Provide testimonials
When giving testimonials, stick to businesses, products, or services in your industry. This will prove highly beneficial when obtaining natural backlinks ideas.
It is to be specific, how the product or service benefited you or your business. When writing your testimony, include SEO-optimized keywords applicable to both your and the recipient’s businesses.
With your testimonial, if desired, include your name, title, and link to your website.
Videos provide more life to the testimonials and are more believable. If it is possible, offer to provide a video testimonial.
Further collaboration with follow-ups with the recipient could be a gateway to guest blogging, joint ventures, or other partnership methods.
However, you need to be careful while providing testimonials. Make sure you always talk about the positive points. Even if you find negative ones, consider sugarcoating.
9. Offer free tools
Start by determining an overarching pain point or challenge your target audience faces. Then, think about how you might build them something as a free tool or resource that would naturally attract links.
You must focus on creating an intuitive design that allows users to use the tool easily. These natural backlinks ideas will help you a lot in the future.
Once you have developed a free tool or resource, promotion through several channels comes first. For example, you can consider your social media channels, YouTube, blog, website, etc.
Ensure you get the most shares and links to your tool and provide both gated and ungated versions.
Keep your tool or resource updated with new features, information, or improvements to stay current and relevant.
Lastly, encourage feedback from users of your tool or resource. This will create a feeling of community and belongingness.
10. Diversifying content types
People consume their content in many different ways. Some are avid readers of the longest articles, while others might stick with videos or podcasts.
Interactive content like quizzes, polls, and webinars requires the involvement of active participation. Therefore, all these could make your audience spend much time interacting with your brand on your site.
Search engines, like Google, prefer a website offering a mix of formats for its content, as that would mean a complete approach towards sharing information.
It holds some truth that visually-based content does well on visual media platforms like Instagram and Facebook, while in-depth content like articles and whitepapers does well on platforms like LinkedIn and Medium.
Ready to acquire backlinks naturally?
There you have it. Top 10 best ways to get natural backlinks ideas. Remember that natural backlink building is an essential part of any SEO strategy. Thus, give importance to high-quality content, utilize social media, and interact with your industry.
Whether through content or relationship-building, backlinks will happen naturally once you have something worth giving back to the online community.
I hope you find my content relevant. Do you have any other questions? Make sure you let me know in the comments below.
