Your marketing is still working, even if you're asleep. With marketing automation, that's possible! And paired with the power of personalized emails, you can build real connections with your audience.

Ever noticed how email marketing and marketing automation can make your business better? Take a look at this eye-opening stat. According to a report, automation users in marketing are 46% more likely to claim a successful marketing strategy.

In the world of digital marketing, where every click and sale matters, picking the right tool is like choosing the conductor for your brand's success. Let's explore HubSpot and Klaviyo, two big players in marketing. 

As we look at all the features, come along on this journey to figure out which platform suits your business best. We'll share insights, compare details, and leave you with the knowledge to boost your marketing strategy. 

HubSpot vs Klaviyo: 10 Points of Comparison 

Choosing the best tool can make a big difference in your marketing work. HubSpot and Klaviyo both have special features for different types of businesses. Let's see how these platforms make your marketing tasks easier and better.

1. HubSpot vs Klaviyo: Email Marketing Automation

Email marketing is a powerful tool for businesses to connect with their customers. Let's take a look at how HubSpot and Klaviyo make it easy for you.

HubSpot allows you to easily create professional emails without needing advanced design skills. You can add text, images, and buttons to make your emails look engaging. You can personalize your emails to build better relationships and thus convert more leads into customers. 

With HubSpot's automation features, you can set up email campaigns to run automatically. For example, you can create email workflows that can be triggered by certain actions, saving you time and effort.


HubSpot also provides insights into how well your emails are performing. You can see metrics like open rates, click-through rates, and more. This information helps you understand what works and what can be improved in your email marketing strategy.

Since many people check their emails on mobile devices, HubSpot ensures that your emails look good and function well on smartphones and tablets. This is crucial for reaching your audience wherever they are.

Klaviyo lets you create and send personalized emails to your audience. With the customer segmentation feature, you can organize your contacts into different groups based on characteristics like location, purchase history, or behaviour. This helps you send targeted emails to specific sets of people.


Its automation features let you set up email sequences that are triggered by specific actions or events. For instance, you can automatically send a welcome email to new subscribers or a follow-up email to those who make a purchase.

With a focus on mobile responsiveness, Klaviyo also ensures that your emails perform well on all devices. 

Klaviyo also integrates with various e-commerce platforms. This is especially useful if you're running an online store, as it allows you to sync customer data and track the impact of your email campaigns on sales.

? Verdict
  • Klaviyo excels in providing a specialized and robust email marketing platform that is tailor-made for e-commerce businesses. 

Next, let's compare HubSpot and Klaviyo based on their e-commerce marketing capabilities.

2. HubSpot vs Klaviyo: Ecommerce Marketing 

Making online businesses successful relies a lot on ecommerce marketing. It's about using digital tools and personal touches to attract customers and turn visits into sales.

Let's see how HubSpot and Klaviyo compare in boosting your ecommerce marketing with their special features.

HubSpot integrates seamlessly with popular ecommerce platforms like Shopify, Magento, and WooCommerce. This allows businesses to centralize their data and streamline their marketing efforts.

The third-party integration also helps in tracking stock levels, managing product information, and handling order fulfillment.


Additionally, HubSpot's CRM integration helps you keep track of customer interactions, manage leads, and understand your customer's journey. This enables personalized marketing strategies based on customer behaviour and preferences.

With HubSpot, you can also manage your online advertising campaigns. Track ad performance, analyze results, and make adjustments to optimize your ad spend.

By offering these features, HubSpot aims to provide a comprehensive e-commerce marketing solution, empowering businesses to attract, engage, and retain customers in the competitive online marketplace.

Klaviyo offers specific features for ecommerce marketing. It analyzes customer behaviour and suggests products that they might be interested in based on their browsing and purchase history. This feature allows you to recommend relevant products in your emails, increasing the chances of additional sales.

Klaviyo also enables you to create and promote flash sales or time-limited offers through email campaigns. This urgency can drive customer engagement and increase sales during specific periods.


Furthermore, it offers pre-built integrations and real-time data synchronization across apps and plugins. Klaviyo can connect with your online store to gather data about customer purchases, making it easier to manage and analyze your marketing efforts. 

It also provides easy-to-understand metrics and analytics. You can track important e-commerce metrics like revenue generated from email campaigns, conversion rates, and more. This helps you assess the effectiveness of your marketing strategies.

? Verdict
  • Klaviyo wins for Ecommerce marketing. It is specifically designed for the unique needs of e-commerce businesses, offering a targeted solution to enhance marketing effectiveness.

Now, are you wondering, whether these platforms are easy to use or not? Let's check it out!

3. HubSpot vs Klaviyo: Ease of Use

The ease of use in marketing platforms can greatly impact the efficiency of your operations. Whether you're a seasoned marketer or just starting, user-friendly interfaces can make a significant difference. Now, let's compare HubSpot and Klaviyo in terms of user-friendliness.

HubSpot, an all-in-one marketing software is designed to be user-friendly. It has a clean and organized dashboard. It's like the control center where you can see all your important information at a glance, making it easy to navigate.

HubSpot guides you through the setup process, especially if you're new to the platform. It provides step-by-step instructions and suggestions to help you get started easily.


With its drag-and-drop editor, you can create web pages and customized emails. It also provides ready-made templates for emails, landing pages, and more. You can choose a template that fits your needs and customize it easily, saving you time and effort.

It also streamlines contact management. You can organize your contacts into lists and see all the details in one place. This helps you keep track of your interactions with different people.

In essence, HubSpot is designed to be user-friendly with intuitive features like drag-and-drop editing, templates, and guided setups.

Klaviyo has a clean and straightforward interface. Everything is laid out logically, making it easy to find what you need without getting lost in a complex setup.


Klaviyo also provides pre-built templates for emails and other campaigns. You can choose a template that suits your style or goals, and then customize it to fit your brand easily.

It also offers educational resources like guides and tutorials to help you make the most out of the platform. If you ever have questions, their support team is available to assist you.

? Verdict
  • HubSpot takes the lead as the more user-friendly platform. HubSpot is renowned for its intuitive interface, which is designed to cater to users with varying levels of technical expertise.

Reading Recommendation: The ultimate list of free HubSpot CRM features for businesses.

4. HubSpot vs Klaviyo: Lead Management

Effective lead management is important for successful marketing. From capturing leads to nurturing them into loyal customers, it's a big part of any business plan.

Let's see how HubSpot and Klaviyo deal with managing leads, checking out what they offer to help you make smart choices in turning potential customers into loyal ones.

HubSpot's Lead Management features provide tools for organizing, nurturing, and analyzing leads. From capturing lead information to running automated workflows and integrating with CRM, HubSpot aims to streamline the process of turning potential customers into loyal ones.


It allows you to categorize your leads into different groups based on factors like their interests, behaviours, or demographics. This helps you send more targeted and personalized messages.

Moreover, HubSpot assigns scores to leads based on their interactions with your content and website. This helps you focus on those who are more likely to become customers.

HubSpot also allows you to set up automated workflows that nurture leads over time. Plus, with its Lead Attribution feature, you can see which campaigns or channels are driving the most valuable leads, allowing you to optimize your marketing strategy.

Though Klaviyo is renowned for email automation, but you can also explore ways to manage your leads.

You can identify the most engaged leads by assigning scores based on their engagement. Higher scores indicate leads that are more likely to make a purchase, allowing you to prioritize your efforts.


Klaviyo also enables you to create forms and use list growth tools to capture information from potential leads. These tools help you expand your contact database with relevant details.

With Klaviyo, you can get an overview of how your leads are interacting with your emails and website. You can track metrics like open rates, click-through rates, and website visits to measure lead engagement.

? Verdict
  • HubSpot emerges as the preferred choice due to its versatile lead management capabilities. It provides tools to capture, nurture, and convert leads throughout the customer journey.

To check out the most effective ways to manage leads, click here.

5. HubSpot vs Klaviyo: Campaign Management 

Efficient campaign management is the driving force behind impactful marketing strategies. It involves planning, executing, and monitoring campaigns to reach your audience effectively.

Let's compare HubSpot and Klavio in terms of their ability to manage campaigns. 

HubSpot's Campaign Management features offer a comprehensive suite of tools for planning, executing, and analyzing marketing campaigns across various channels. You can set goals, define target audiences, and create a roadmap for your campaigns to streamline your marketing programs.


With HubSpot, you can seamlessly manage events and webinars as part of your marketing strategy. This includes promoting events, tracking registrations, and engaging with attendees. You can also integrate event data with your overall marketing efforts.

Additionally, HubSpot provides a calendar feature that allows you to schedule and visualize your marketing activities. This includes planning for email campaigns, social media posts, events, and other important tasks. The calendar helps you stay organized and on top of your marketing schedule.

It also assists you in managing your marketing budget. You can set budgets for different campaigns, track expenses, and analyze the return on investment (ROI) of your marketing efforts.

Klaviyo's Email and SMS Campaign features provide tools for creating, targeting, automating, and analyzing your marketing messages. Whether you're sending emails or text messages, It aims to help businesses effectively connect with their audience in a personalized and data-driven way.

It enables you to personalize your emails by addressing customers by name and tailoring content to their interests. This personal touch increases engagement and connection. You can also set up automated email workflows to streamline your email marketing campaigns.

With its analytics tools, you can track how well your email campaigns are performing through metrics like open rates, click-through rates, and revenue generated.

You can also run SMS (text message) campaigns with Klaviyo. It allows you to send important updates, promotions, or alerts directly to your audience's mobile devices.

It also enables you to set up automated workflows for SMS. This includes sending automated texts triggered by customer actions or behaviours.

What's more! Klaviyo helps you stay compliant with SMS marketing regulations. It provides features for managing opt-ins and opt-outs to ensure that you're sending messages to people who want to receive them.

? Verdict
  • For businesses prioritizing specialized and powerful campaign management capabilities, Klaviyo emerges as the preferred choice over HubSpot. 

Now, let's dive into the reporting and analysis features of HubSpot and Klaviyo.

6. HubSpot vs Klaviyo: Reporting & Analytics

In marketing, it's important to know how well your efforts are doing so you can make things even better. Reporting and analytics give you information on what's working and what needs to change.

Let's check what HubSpot & Klaviyo offers to help you make data-driven decisions.

HubSpot provides a centralized Dashboard where you can get a quick overview of your key metrics. You can create customized reports based on your specific needs. Whether it's tracking website traffic, email performance, or sales conversions, you can tailor reports to focus on what matters most to your business.


HubSpot's Marketing Analytics lets you track the performance of your marketing efforts. You can measure metrics like website visits, lead generation, and the effectiveness of your email campaigns.

For sales teams, HubSpot offers Sales Analytics. This includes tracking deals, sales activities, and the performance of your sales team, helping you understand what's driving revenue.

You can also visualize your sales and marketing funnels. This feature allows you to see how leads move through each stage of the buyer's journey, helping you identify areas for improvement.

If you're using HubSpot for customer service, the analytics feature helps you track customer satisfaction, response times, and the overall performance of your support team.

Overall, HubSpot's Reporting and Analysis features offer a robust suite of tools to measure, analyze, and optimize your marketing, sales, and customer service efforts. 

Klaviyo provides a Dashboard where you can see a quick snapshot of your key metrics. It's like a central hub where you get an immediate overview of your email marketing and e-commerce performance. 

Klaviyo also allows you to create customized reports tailored to your business needs. Whether you want to analyze email engagement, track sales, or measure customer behaviour, you can customize reports to focus on specific aspects.


Its Email Performance Analytics feature lets you dive into how your email campaigns are doing. You can track metrics like open rates, click-through rates, and conversion rates to understand the impact of your emails.

You can also gain insights into how your emails perform on mobile devices. This is crucial as more people access emails from their smartphones.

Further, it allows you to track the Return on Investment (ROI) of your marketing efforts. You can measure the revenue generated from your campaigns, helping you understand the financial impact of your marketing strategies.

Whether you're focused on email campaigns, sales analytics, or customer behaviour, Klaviyo aims to provide actionable insights to optimize your marketing strategy.

? Verdict
  • HubSpot wins over Klaviyo as it offers customizable reports, detailed performance analytics, and in-depth reporting on various metrics. 

Are you looking to automate your tasks? Let's explore the automation capabilities of HubSpot and Klaviyo.

7. HubSpot vs Klaviyo: Workflow Automation

Workflow automation helps streamline and automate repetitive processes, saving you time and ensuring efficiency. HubSpot & Klaviyo both are widely used platforms for their automation capabilities. 

 HubSpot's Workflow Automation features are designed to simplify and streamline your marketing, sales, and customer service processes. The workflows help you manage contacts and leads efficiently.

For example, you can automatically enroll contacts into a workflow when they fill out a form on your website.

With HubSpot workflows, you can automate your email marketing efforts. This includes sending personalized emails based on customer behaviour, such as welcoming new subscribers or nurturing leads over time. 


You can also set up automated sequences of emails, ensuring that your leads receive relevant and timely information throughout their buyer's journey.

Additionally, you can automate tasks for your sales team using workflows. For instance, you can automatically create follow-up tasks or notifications when a lead takes a specific action, streamlining your sales processes. 

HubSpot Workflows can further help enrich your data. You can automatically update contact properties, ensuring that your CRM is always populated with the latest and most relevant information.

Whether you're nurturing leads, automating emails, or managing contacts, workflows provide a powerful and efficient way to automate tasks and deliver personalized experiences to your audience.

Klaviyo's Workflow Automation features empower businesses to create personalized, targeted, and automated marketing journeys. They aren't limited to email. You can automate multi-channel marketing, including SMS campaigns. This ensures an integrated approach to reaching your audience.

The workflows in Klaviyo help you manage the journey of your contacts. You can set up automated paths that contacts follow based on their behaviour, from sign-up to purchase and beyond.


It also allows you to create personalized customer journeys through workflows. You can tailor the content and timing of messages to match individual customer behaviours and preferences.

These workflows can be triggered by specific events, like a customer making a purchase or signing up for a webinar. This allows for real-time responses and personalized communication based on customer actions.

Whether you're focusing on email campaigns, recovering abandoned carts, or segmenting your audience, Klaviyo's workflows offer a flexible and powerful toolset to enhance your marketing efforts.

? Verdict
  • For businesses prioritizing specialized and efficient workflow automation in the context of e-commerce, Klaviyo stands out as the preferred choice over HubSpot.

Reading Recommendation: To explore the in-depth HubSpot workflow tools, read this article.

8. HubSpot vs Klaviyo: Social Media Management

Making a connection with your audience and building your brand involves social media management. It involves creating, scheduling, and analyzing content across various platforms. Let's see which platform manages social media efficiently.

HubSpot allows you to schedule and publish posts directly to your social media accounts from one centralized platform. It includes a social media calendar that helps you plan and visualize your social media posting schedule. This ensures a coordinated and strategic approach to your social media presence.

HubSpot's Social Inbox is like a unified inbox for your social media interactions. You can respond to comments, mentions, and messages from different platforms without switching between multiple tools.


You can also create and manage social media campaigns. This includes setting goals, defining target audiences, and tracking the performance of your social campaigns from within the platform.

With HubSpot, you can also automate certain social media tasks. For example, setting up automated social posts or responses based on specific triggers.

HubSpot integrates social media information with your contact records. This allows you to see how your contacts are engaging with your social content, helping you tailor your communication strategy.

Additionally, it enables social listening, allowing you to track keywords and topics relevant to your business. This helps you stay informed about industry trends and engage with relevant conversations.

Klaviyo integrates with various social media platforms, allowing you to connect and sync your social media accounts with the platform.

It enables integration with Facebook and Instagram Ads. This means you can sync your customer data and create targeted ads directly within Klaviyo based on customer behaviour and preferences.


Klaviyo seamlessly integrates with various e-commerce platforms. This ensures that your e-commerce and customer data are synchronized with your social media efforts, providing a unified view of customer interactions.

? Verdict
  • HubSpot excels in managing social media strategies with advanced scheduling, post tracking, and analytics.

Now that we have analyzed the platforms based on social media features, let's move to the next feature – Integration and APIs.

9. HubSpot vs Klaviyo: Integration & APIs

Seamless integration with third-party tools and systems is crucial for a well-functioning marketing ecosystem. Let's check out what HubSpot & Klaviyo offer to help in creating a well-connected and efficient marketing setup.

HubSpot's App Marketplace is a collection of apps and integrations that seamlessly connect with HubSpot. These integrations cover various categories, including sales, marketing, customer service, and more.

You'll also find integrations for different business needs including e-commerce, analytics, communication, project management, and social media, among others.


HubSpot integrates with well-known and widely used third-party tools. Examples include integrations with popular CRMs like Salesforce, communication tools like Slack, project management tools like Trello, and e-commerce platforms like Shopify.

It integrates with sales and marketing tools to streamline sales processes and enhance marketing capabilities. This includes integrations with sales engagement platforms, communication tools, and customer relationship management (CRM) systems.

HubSpot has cultivated a robust ecosystem of partners and developers who contribute to the App Marketplace. This ensures a wide variety of integrations to meet the diverse needs of businesses.

HubSpot's integrations facilitate the seamless transfer of data between HubSpot and third-party tools. This ensures that information remains up-to-date across all integrated systems.

Klaviyo's integrations with third-party tools create a connected ecosystem, allowing businesses to leverage the full potential of their marketing efforts.

It collaborates with about 300+ integration partners covering areas such as e-commerce, CRM, analytics, social media, and more.


Klaviyo specializes in e-commerce integrations, seamlessly connecting with popular e-commerce platforms like Shopify, WooCommerce, Magento, and others. This ensures that businesses can synchronize customer data, track purchases, and run targeted campaigns.

? Verdict
  • HubSpot's integration capabilities extend across various aspects of business operations, from CRM and sales to marketing and customer service making it a great choice.  

Now before moving towards a conclusion, let's explore the subscription plans of both platforms.

10. HubSpot vs Klaviyo: Pricing Plans

HubSpot and Klaviyo both have distinct pricing strategies that can match your expectations. So, let's check out their pricing plans.

HubSpot offers various pricing plans based on its suite and Hubs (Sales, Marketing, Service, Operations, CMS, Commerce). Let's take a look at the Marketing Hub pricing plan for individuals & small teams. 


Klaviyo features three customizable plans based on your number of contacts. You can choose your preferred number of contacts from a dropdown menu and accordingly Klaviyo will suggest a plan for you.


Overall, the cost depends on the size and needs of each business, but Klaviyo is open about its prices and doesn't hide any extra fees.

? Verdict
  • Both HubSpot and Klaviyo offer the best pricing plans. Selecting the right plan depends on your business goals and requirements.

Before we conclude with the final decision, we hope our thoughtful comparison has clarified all the features, making it easier for you to make the right choice between HubSpot and Klaviyo.

Decision O'Clock: HubSpot or Klaviyo?

HubSpot and Klaviyo offer robust features for marketing automation, but your decision should align with your specific business goals and requirements.

HubSpot provides a comprehensive, all-in-one solution with diverse features, while Klaviyo excels in email automation, campaign management and e-commerce-focused marketing. 

Now, we'd love to hear from you: Which automation platform suits your needs best? Drop a comment and share your thoughts!

If you're still unsure about which platform to choose or have any inquiries related to HubSpot, feel free to contact us!

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Frequently Asked Questions

Although Klaviyo doesn't have a native integration with HubSpot, you can export your data from HubSpot and import it into Klaviyo.

While it includes customer relationship management (CRM) functionalities related to email marketing, it is not a comprehensive CRM system like HubSpot, which offers a broader range of CRM tools.

If your business is eligible, you can buy the Marketing SMS Add-on, share business details, examples of messages, and get a number to start sending SMS in HubSpot.

Klaviyo is best known for its effectiveness in email marketing, particularly for e-commerce businesses. It excels in creating targeted and personalized email campaigns based on customer behavior and preferences.