2022 was a tough year for business. Supply chain issues, the rise in the cost of basic goods and services, and the Russia-Ukraine war all had a negative impact on the business environment.
But still, e-commerce sales worldwide increased from the previous year, with experts predicting that the industry will continue its positive conversion rate over the next few years.
This year, e-commerce sales worldwide amounted to $5.4 Trillion. In 2023, the figure is expected to cross the $6 Trillion mark, backed by effective direct-to-consumer (D2C) marketing and hyper-personalization.
Image via Statista
As a beginner in the e-commerce space, all these millions of dollars may seem out of reach. But guess what? They actually aren't.
By implementing the right eCommerce marketing tips, you will make your eCommerce store a favorite of your target audiences and generate lots of sales.
In this post, I will share appropriate eCommerce marketing strategies you can implement right now to drive traffic to your website or retail eCommerce store and convert those visitors into customers.
Let's get started.
Top 6 e-commerce marketing tips for beginners
E-commerce marketing is the act of using promotional methods to convince shoppers to buy products from your online store.
E-commerce marketing has three main goals. They include:
- Directing shoppers to your e-commerce store
- Convincing visitors to buy your products
- Retaining your customers, so they buy again
There are many e-commerce marketing tips for each goal, but it's important to pay attention to all of them and use Copper CRM to grow or optimize your eCommerce store.
To help you create the perfect marketing strategy, here are the top e-commerce marketing tips you can start using today.
To grow your e-commerce store, you first need to make it easy for potential customers to find it. Off all the e-commerce marketing tips you can implement to improve discoverability, none is as effective as SEO.
Since shoppers use search engines to find the products they need, implementing the best SEO practices will ensure your product pages appear on the top search results.
This will bring high-quality traffic to your eCommerce site store, which is important if you want to generate more sales.
Some practical ways to optimize your e-commerce store for SEO include:
- Conducting keyword research and adding relevant keywords to your URLs, product pages, and blog posts.
- Earning backlinks from reputable sites.
- Improving your website structure to create the best user experience.
Implemented correctly, your store will appear for the popular terms related to your brand. Everyday Yoga, a brand that sells yoga pants, appears on page 1 of Google for the search term "women's yoga pants."
Image via Google
Use influencer marketing
Influencer marketing is one of the most effective e-commerce marketing tips to accelerate your sales online. Find Influencers who appeal to your ideal audience will help you reach new audiences and build brand awareness.
As a young e-commerce brand, you may lack a large following and a ready customer base for your products. But by working with a relevant influencer, you can leverage their large following to make many people aware of your products.
A recent study by Influencer marketing hub found that 77% of marketers are happy with influencer marketing and plan to continue with it in the coming year. Instagram remains the channel of choice for influencer marketing, with 79% of marketers using it for their campaigns.
Other top channels for influencer marketing include:
In the image below, Del Monte partners with influencer Amanda Ghee to promote its canned pineapples. In the promotion, Amanda shares how she made a simple meal with Del Monte's canned pineapple.
Image via Instagram
Invest in video marketing
In 2023 and beyond, video marketing will be a key investment for e-commerce businesses. Through video, e-commerce marketers will be able to give customers a 360-degree view of the products in their stores.
Besides creating product videos for your online store, you can also use videos for marketing your e-commerce store online. For example, you can share video testimonials of happy customers who have bought from your store.
Edit product videos to add a description, subtitles, music, and special effects. For this, you can choose the best video editing software to compile the videos and share them on Instagram and TikTok to appeal to younger shoppers.
Sell on online marketplaces
It's no secret that most people shop on marketplaces when they shop online. The top marketplaces in the world sold goods worth $3.23 trillion in 2021, accounting for 67% of global e-commerce sales.
Image via Digital Commerce 360
Marketplaces like eBay and Amazon can make it easy for customers to discover your brand. Their global reach also means you'll be able to reach millions of people around the world who shop on those marketplaces.
Some shoppers are also diehard fans of specific marketplaces, and the only way to reach them is by advertising your products on the said platforms. By using Clickfunnel alternatives, you will be able to direct prospects to your product listing on the marketplace.
However, bear in mind that listing your product on these marketplaces comes at a fee. For every successful sale, the marketplace deducts a commission.
This will eat into the revenues of your eCommerce website store. That's why it's advisable to implement other e-commerce marketing tips like live video shopping to encourage customers to buy directly from your store.
Implement PPC campaigns
Fourth on our list of e-commerce marketing tips for beginners is PPC. Pay-per-click is a type of online advertising where brands pay for each click on their ads. With Google ads, you can identify keywords that are relevant to your e-commerce store and bid for them.
This way, when someone queries those keywords, your product pages will be displayed high on search engine results pages.
PPC ads work well for e-commerce stores because they target ready-to-buy customers. This can lead to higher sales since the people clicking your ads do so intending to buy your products.
PPC ads are also very affordable since you only pay when a visitor clicks your ad. And since we've already established that PPC ads target high-value shoppers, their ROI for PPC is high.
In the example below, Duke + Dekter has a PPC ad for the keyword "shop men's boots."
Image via Google
Reduce abandoned carts
As an e-commerce store owner, you lose money every time a shopper abandons their cart. You have spent a lot of money to get customers to your online store, and it would be painful to lose them after they've added goods to their carts and are ready to checkout.
According to Freshrelevance, the cart abandonment rate in the US is 68.7%. That's a high number, and you cannot afford to lose more than two-thirds of the customers who add products to their carts.
One of the reasons customers abandon carts is that the checkout process is too long. To reduce your cart abandonment rate, make your checkout process as smooth as possible.
Other e-commerce marketing tips for reducing cart abandonment rate include:
- List all the product costs upfront
- Display the checkout process with a bar
- Offer express checkout
- Provide accessibility options
The right marketing strategy will help you reach more people, increase sales, and retain customers so they can buy from your eCommerce store again.
Follow the e-commerce marketing tips mentioned above to create the best experience for your shoppers and grow your e-commerce store.