The housing market is in trend right now. Everyone needs a trusted real estate agent to own any product or service. And if you have so many clients to deal with, then the dealing process becomes more of a hassle. 

If you use spreadsheets to track all the client's details, it becomes a more complex process. So if you want to free yourself from manual updating and take your business to the next level, switch yourself with a life-changing tool, i.e., CRM software.

CRM(Customer Relationship Management) allows you to maintain the database through online database management. The plus point of CRM is that you can manage your contacts and save valuable time on manual updates. 

In this blog, we'll share the best CRM software that will provide you with great exposure in real estate. And we'll also highlight the importance of CRM in real estate, so let's dive into the blog.

Importance of CRM in Real Estate

CRM software creates a robust bandwidth between prospects' and clients' information. As a real estate agent or professional, clients are the most crucial aspect. CRM system coordinates to track your potential, present, and past clients.

If you are at the full scale of real estate agents, then CRM is an essential tool in managing the sales & marketing pipeline that will handle your time & work.

We have listed below some key features of CRM that will help you to maintain your real estate:

  • Reduce manual work by diversifying automation.
  • Quickly respond to property inquiries.
  • Keep track of prospects who wish to spend in the home-buying process.
  • Digitally track prospects' activity of website visits.
  • Create present, past, and future forecastings.
  • Automate tasks and workflows such as email follow-ups.

Benefits of CRM in Real Estate

  • Lead management
  • Maintain drip campaigns
  • Timely follow-ups
  • Increases employee productivity
  • Manage workflows
  • Effective management of payments

26 Best Real Estate CRM Software

1. REsimpli

REsimpli is the most powerful all-in-one platform for real estate professionals. Designed to help you close more deals, REsimpli is packed with a wide range of features to help manage Data, Marketing, Sales & Operations under one-roof!

For those who value an edge in the competitive real estate market, REsimpli offers a transformative experience, truly redefining the realm of real estate investments.

Its features include:

  • List Stacking
  • Drip Campaign
  • Built-in Dialer
  • Website 
  • Direct Mail
  • Lead Management
  • Full Accounting System
  • Leaderboard & more

KEY POINTS

  • Overall rating:

    4.8/5
  • Pricing: 

    Starting price $99/month

2. HubSpot

HubSpot is considered as the best CRM software for real estate to grow with your business, making your sales more effective and a more straightforward step for housing plans. It has superb features like contact management, email templates, and scheduling of meetings. 

It is very convenient to sell faster and better. It automates your tasks easily by providing a personalized appointments scheduler, adding live chat to your website, and integrating your CRM. It is part of the Sales Hub, and it can be coordinated with the marketing hub, CMS hub, and Service Hub.

KEY POINTS

  • Overall rating:

    4.6/5
  • Pricing: 

    Starting price $50/month

3. Zoho

Zoho CRM has a great reach to connect with customers, no matter where they are. It offers real-time exposure with live chat software, email, and social media to know anytime a lead or customer interacts with your business.

These kinds of real-time reports ensure up-to-date information on your fingerprint, no matter where you are.

Its productive features include:

  • Automate workflows
  • Manage contacts
  • Manage deals from stage to stage

KEY POINTS

  • Overall rating:

    4/5
  • Pricing: 

    Starts from $12 user/month

4. Pipedrive

Pipedrive is specially designed to simplify the user's experience of using CRM. It offers a customized pipeline of sales visualization to keep track of the deals in the sales process.

It also has a mobile app and integrates with popular third-party systems, including Asana, Trello, and Slack.

Its productivity features include:

  • Buyer and seller data input
  • Full funnel visibility
  • Property details
  • Customer insights
  • In-depth analysis

KEY POINTS

  • Overall rating:

    4.3/5
  • Pricing: 

    Starts from $12.50/month/user 

5. Less Annoying CRM 

Less annoying is a simple CRM built especially for small businesses. It helps you manage your contacts, leads, notes, calendar, to-do's, and more all things are possible by one app.

Its productive features include:

  • Salesforce automation
  • Marketing automation
  • Customer support
  • Mobile social
  • Reporting and analytics

KEY POINTS

  • Overall rating:

    4.8/5
  • Pricing: 

    Starts from $15/user/month

6. Close

Close CRM is a multipurpose CRM that is specially designed to increase sales productivity for the sales team. It has a unique feature of Zoom meetings directly on the CRM.

Its productive features include:

  • Two-way email sync
  • Built-in-calling and SMS

KEY POINTS

  • Overall rating:

    4.5/5
  • Pricing: 

    Starts from $21.25/user/month

7. Nutshell

Nutshell is an all-in-one CRM and email marketing platform that teams up with B2B organizations to capture more leads. Simple enough to use by any user and sophisticated enough for every business.

Its productive features include:

  • Contact management
  • Gmail integration
  • Sales automation capabilities

KEY POINTS

  • Overall rating:

    4.2/5
  • Pricing: 

    Starts from $19/user/month

8. Zendesk Sell

Zendesk Sell mainly focuses on team productivity and pipeline visibility. It remarks the presence of real estate teams to coordinate with different marketers to have good communication. This tool is ideal for commercial real estate agents who want to connect with stakeholders in other businesses.

It also offers funnel tracking and robust analytics features to your agents.

Its productive features include:

  • Email tracking
  • Email automation
  • Email automation
  • Click-to-call capabilities
  • Call recording tool
  • Sales script
  • Automatic prospect searches via Reach tool

KEY POINTS

  • Overall rating:

    4.3/5
  • Pricing: 

    Starts from $19/user/month

9. Streak CRM 

Streak CRM is the only CRM built inside Gmail, so you can manage all your leads directly by switching to Gmail. You can use this CRM now on your chrome browser, you just have to install the free extension, and you're ready to use it with Google tools.

Its productive features include:

  • Pipeline management
  • Email tracking
  • Automatic email categorization
  • Tasks and reminders

KEY POINTS

  • Overall rating:

    4.5/10
  • Pricing: 

    Starts from $15/month/user

10. Apptivo

It is a centralized CRM to access your contact information, project management tool, invoicing systems, and email campaigns. It also allows you to access client data from anywhere and create powerful automation tool rules that save your time.

Its productive features include:

  • Cash management and budgeting
  • Lead segmentation and loyalty management
  • Targeted campaigns
  • Inventory management

KEY POINTS

  • Overall rating:

    4.5/5
  • Pricing: 

    Starts from $10/user/month

11. Bitrix24

It has a unique feature of advanced multimedia within a CRM interface. It also provides direct interaction capability to connect with leads and clients through live video chat, social media messenger, call-back forms, and phone-in chat. You can access this CRM from your web browser, phone, or desktop.

Its productive features include:

  • Unlimited contacts, deals, and leads
  • Invoicing
  • Communication
  • Landing pages

KEY POINTS

  • Overall rating:

    4/5
  • Pricing: 

    Starts from $19/month

12. Agile 

Agile CRM in real estate allows the agents to manage the flow and documentation of the entire sales pipeline, including appraisals, property listening, and sales success. It gives transparency to sales, marketing, and service efforts in one platform.

It also integrates with social media networks, help desk solutions such as Zendesk, and productivity apps like Gmail and Google drive.

 Its productivity features include:

  • Minimum learning curve
  • Capture leads from the internet
  • Map integrated 
  • Automated appointment scheduling
  • Intelligent reporting 

KEY POINTS

  • Overall rating:

    4.1/5
  • Pricing: 

    Starting from $8.99/month

13. Zillow Premier Agent CRM

Zillow Premier Agent CRM gives you a client insight that you don't get in other CRMs. It also offers a free mobile app feature that helps respond to the leads quickly and never pauses your business.

Its productive features include:

  • Tasks
  • Custom notes
  • Reminders

KEY POINTS

  • Overall rating:

    2.3/ 5
  • Pricing: 

    Free

Note: It is connected only to Zillow and no other residential real estate websites.

14.Contactually

Contactually, CRM is a compass-baked-CRM specially built for real estate agents. It offers a lead qualification process, helping you create personalized, automated campaigns for leads no matter where they are in the funnel.

It is integrated with Office 365 and Google Workspace, which allows you to sync your email and communication history into the app.

KEY POINTS

  • Overall rating:

    4.2/5
  • Pricing: 

    Starts from $69/month

15. Wise Agent

This CRM helps Realtors make more money and save time by automating their leads, responses, and interactions. You can manage all your business in one place by using Wise Agent CRM.

Its productive features include:

  • Lead automation
  • Contact manager
  • Real estate newsletters
  • Social media enhancement
  • Team features

KEY POINTS

  • Overall rating:

    4.4/5
  • Pricing: 

    Starts from $29/month

16. Property Base

Property Base CRM is a highly integrated real estate CRM platform. You can manage various types of listings of real estate websites and create automated ad campaigns on social media sites. 

It also allows you to automate your daily tasks and look after operational data in one place, which creates a better focus on selling by your team.

Its productive features include:

  • Contact & account management
  • Opportunity and pipeline management
  • Lead management
  • Email marketing

KEY POINTS

  • Overall rating:

    3.9/5
  • Pricing: 

    Contact property base for pricing

17. Real Geeks

Real Geeks CRM builds automated support for real estate businesses. Whenever a new lead enters the system, agents are notified by email and mobile, which allows the team to follow up immediately. 

Managers of the organization can also track agent accountability for performance optimization and good training opportunities. With the help of Real Geeks CRM, you can also create an IDX website for your real estate business without focusing on that much coding.

Its productive features include:

KEY POINTS

18. CINC

CINC is the best CRM platform specially focused on helping agents engage with their clients and customers. It also helps in managing the entire sales process, from lead generation to client retention. 

It also allows you to create an IDX website that includes property listings and distribute them to other real estate websites.

Its productive features include:

  • Lead qualification
  • Reporting analytics
  • Segmentation
  • Third-party integrations

KEY POINTS

19. Market Leader

Market Leader CRM helps in streamlining the sales process. Its agent tool allows you to generate leads and turn them into lifelong customers.

Its productive features include:

  • Automated text and email alerts
  • Marketing automation tools
  • IDX website

20. Top Producer

Top-producer is a widely used CRM for a real estate-based platform that helps in putting the entire sales pipeline in a small division. It also allows you to carry out marketing campaigns, manage transactions, create email templates and share Marketing snapshot reports.

Its productive features include:

  • Manage incoming queries
  • Nurture leads
  • Syncing contacts information

KEY POINTS

  • Overall rating:

     3.5/5
  • Pricing: 

    Starts from $45/month/user

21. Rethink CRM

Rethink CRM is one of the renowned tools designed for real estate brokers and commercial real estate professionals. It helps users to track and manage every aspect of their client pipeline.

You can also automate tasks to reach out to prospects directly through this CRM. 

Its productive features include:

  • Identify and track critical priorities
  • Schedule downtime
  • Eliminate distractions
  • Limit email

KEY POINTS

22. Follow up boss

Follow up boss is an easy-to-use real estate software for real estate teams. You can follow up faster on leads and clients, which most likely converts into sales and revenue. It also allows you to send Property Teaser Brochure with the click-up button.

Its productive features include:

  • Contact & account management
  • Listing management
  • Lead management
  • Opportunity and pipeline management
  • CMA management
  • Forecasting and reporting

KEY POINTS

  • Overall rating:

    4.3/5
  • Pricing: 

    Starts from $69/user/month

23. Realvolve

Realvolve CRM is a centralized hub to track all contact and property listings in one place. It helps real estate teams in creating intelligent workflows. You can synchronize your contacts, meetings, and tasks with Google Workspace and help to calculate net commissions on each scale.

Its productive features include:

  • Contact & account management
  • Opportunity and pipeline management
  • Tasks/activity management
  • Listing management
  • Transaction management

KEY POINTS

  • Overall rating:

    3.8/5
  • Pricing: 

    Starts from $49/user/month

24. IXACT Contact

IXACT CRM is a user-friendly CRM that provides you with all the tools you need to manage contact information, active communications, practical business, and online presence. Adopting IXACT can send customized mass text and set up automated reminders to keep in touch with clients.

Its productive features include:

  • Prospecting tools
  • Commission management
  • Property management
  • Listing management
  • Client/property matching

KEY POINTS

  • Overall rating:

    4.4/5
  • Pricing: 

    Starts from $33/month

25. RealtyJuggler

RealtyJuggler is a real estate CRM mainly focused on clarity and organization. This CRM is easily understandable and builds a daily to-do list for agents based on CRM data. It is one of the most convenient, cost-effective tools among all the CRM's.

Its productive features include:

  • Track commissions
  • Qualify prospects with real estate calculators
  • Create task-plans

KEY POINTS

  • Overall rating:

    4.3/5
  • Pricing: 

    Starts from $179/year

26. LionDesk

LionDesk is the only CRM that focuses on building relationships, generating leads, nurturing leads, and turning those prospects into lifelong clients. It is one of the most affordable and easy-to-use CRM for sales professionals and small business owners.

Its productive features include:

  • Pipeline management
  • Prospecting tools
  • Referral tracking
  • Lead segmentation

KEY POINTS

  • Overall rating:

    4.1/5
  • Pricing: 

    Starts from $25.00/month

Wrapping Up

Setting up a real estate business is not an easy task. You should manage many things in a real estate business like a list of properties, expansive portfolio, high volume of contacts, etc. 

The all-in-one solution to free up yourself with such hassle processes is CRM for real estate. By using a productive CRM, you can improve your client communication and also fasten your sales process. It is also reliable to use for you and your team.

We have listed above some popularly used CRM based on real estate business; you can go with them to make your selection easy.

For further queries related to CRM, you can reach out to us.

Frequently Asked Questions

CRM stands for Customer Relationship Management. It is a strategy and technology for managing and analyzing interactions and data throughout the customer lifecycle with the goal of improving relationships, understanding customer needs, and driving sales growth.

The choice of the best CRM for property management can vary based on specific needs, but some popular options are:

  • Buildium
  • AppFolio Property Manager
  • Yardi Breeze
  • Rent Manager
  • Propertyware

These CRM software options offer features tailored to property management, including tenant and lease management, maintenance tracking, and more. The best choice depends on the size and specific requirements of your property management business.

CRM software in real estate is a specialized CRM tool designed to help real estate professionals, like agents, brokers, and property managers, manage client relationships, leads, properties, transactions, and other aspects of their real estate business. It enables efficient communication, lead tracking, and property management and helps streamline real estate operations.

Yes, Salesforce remains a valuable platform in 2023, offering good career opportunities, especially for those with relevant certifications and skills.