Many people neglect the importance of having backlinks on their websites and content. Yes, I admit that keyword optimization is essential, but you must also pay close attention to quality backlinks. 

However, there’s something else you should know. Obtaining high-quality backlinks is harder as the process is often time-consuming and challenging. With backlink management software, you can ease the process. 

Link building tools will help you acquire new backlinks, enhancing your search engine rankings. The backlinks you obtain will be a seal of trust, which is an essential factor. 

In this article, I will cover the top 11 backlink management software in 2024. I will discuss each software's features, pros, and cons. I will also share my opinion on why you should use any specific software. Let’s begin. 

Best Backlink Management Tools

Before I discuss the best software for backlink management, I should clarify that I’ve tested each tool. I even use some of them daily (I won’t disclose the names, or you may think of a biased opinion). 

Nevertheless, as I have a thorough knowledge of this software, I can explain them properly. So, make sure you read this article to the end. 

1. SEMRush 

SEMrush gives detailed insight into your backlink profile, starting from the total number of backlinks through referring domains to anchor texts and other information.

SEMrush

The backlink management software detects unwanted, poisonous, or harmful backlinks that may be causing damage to the site's SEO.

Semrush logo

SEMrush

  • Backlink analysis
  • Link building tool
  • Listing management
  • Backlink gap

SEMrush enables you to backlink audit your competitors' profiles and find opportunities for building links by tracing where they have their backlinks and what strategies they are using.

Pros

  • It grants access to a gigantic backlink database 
  • The audit feature in the tool identifies toxic links impacting your website's SEO
  • SEMrush keeps updating backlinks in real-time
  • Perfect for both beginners and experts in SEO

Cons

  • It may prove rather pricey for small businesses or individual users

You will always stay informed of new and lost backlinks with real-time updates. This way, you can always be on top of your link profile changes.

SEMrush pricing structure

1. Pro: $139.95/month

2. Guru: $249.95/month

3. Business: $499.95/month

It has provided a link building tool for finding and organizing quality link building prospects, outreach campaigns, and tracking progress.

Why choose SEMrush?

SEMrush helps you identify potential link opportunities by analyzing your competitors' backlink profiles and suggesting relevant websites that might be interested in linking to your content.

Finally, it delivers customized reports to outline your link building strategy performance clearly. With this strategy, you can make more data-driven decisions. 

2. Ahrefs

Ahrefs hosts the world's most frequently updated backlink database, providing access to billions of backlinks for deep analysis and research. 

Backlink management software ahrefs

It can help you check the backlink profile to know the referring domains, anchor texts, and the health of one's link profile. This will help you know what’s going on with your strategies. 

ahrefs-logo

Ahrefs

  • Backlink profile monitoring
  • Backlink anchor text
  • Disavow link spam
  • Analytics and reports

This tool can be used to track backlinks from competitors in their backlinks building campaigns. However, I recommend saving this competitor analysis for professionals and experts. 

Pros

  • It has one of the largest and most current backlink databases
  • Offers precise metrics, such as Domain Rating and URL Rating
  • Provides real-time alerts for both new and lost backlinks
  • Generates in-depth reports and is easy to customize

Cons

  • It's a bit limited for historical data analysis compared to some other tools.

This backlink management software helps users find websites related to their competitors but not linked to the user's website itself. These websites become perfect link-building targets.

Ahrefs pricing structure

1. Lite: $99/month

2. Standard: $199/month

3. Advanced: $399/month

4. Enterprise: $999/month

Ahrefs gives you an idea of the distribution of anchor texts used in website backlinks. This information helps users formulate an optimum anchor text strategy and prevents over-optimization.

Why choose Ahrefs?

Ahrefs offers a robust set of features that can help you build a strong backlink profile. It can help you find broken links on other websites that you can offer to fix in exchange for a link.

Users can track when new backlinks are gained or when existing ones are lost, ensuring that everything is done with the backlink profile in real time.

3. BuzzStream

BuzzStream simplifies all your link-building campaigns by discovering and connecting with link partners. This simplification will help your business build backlinking strategies. 

Buzzstream

From there, you can manage contact information for influencers, bloggers, and webmasters using BuzzStream.

buzzstream logo

BuzzStream

  • Digital PR
  • Link building
  • Content promotion
  • Excellent API

With the automated follow-up feature, BuzzStream ensures you can stay at the top of your outreach campaigns. This feature will also enhance campaign effectiveness. 

Pros

  • BuzzStream excels in managing outreach campaigns to build links
  • The tool has pre-made templates to customize outreach emails
  • Provides a robust contact management system for maintaining contact records
  • Features backlinks monitoring

Cons

  • It is not as comprehensive as other software

It has customizable email templates that save you time while maintaining consistency in your outreach.

BuzzStream pricing structure

1. Free: $0

2. Premium: Contact sales

Buzzstream integrates well with popular SEO tools, including Ahrefs and Moz, allowing you to import data and improve your backlink analysis.

Why choose Buzzstream?

Buzzstream is a popular link building tool that offers a comprehensive suite of features designed to help you build relationships with influencers and acquire high-quality backlinks.

You can track your backlinks' changes with BuzzStream, which will notify you when they are down or irrelevant. This approach will help you make decisions early.

4. Majestic SEO

It provides users with a massive index, making a comprehensive set of data on backlinks available for detailed analysis and monitoring of their and competitors' backlink profiles.

Majestic SEO

Two proprietary metrics are provided, which include Trust Flow and Citation Flow. Trust Flow: It estimates the quality of SEO backlinks according to trustworthiness, and citation flow measures quantity.

Majestic SEO 1

Majestic SEO

  • Fresh index
  • Site explorer
  • Backlinks campaign
  • Bulk backlink checker

It can tell the difference between dofollow and nofollow links, which can be important during a computation for potential help to SEO.

Pros

  • Majestic offers a vast database of backlinks
  • It provides detailed metrics such as Trust Flow and Citation Flow
  • You can compare your website's backlink profile to your competitors
  • It allows you to analyze multiple websites at once

Cons

  • The tool can be complex to use, especially for beginners.

This link context feature provides a snapshot of a webpage surrounding your backlink. That is to say, it describes the context in which links may appear.

Majestic SEO pricing structure

1. Lite: $49.99/month

2. Pro: $99.99/month

3. API: $399.99/month

Further, Majestic backlink management software enables users to access historical data of backlinks and see how their backlink profiles have changed over time.

Why choose Majestic SEO?

Majestic boasts one of the largest databases of backlinks, providing a deep understanding of your website's link profile. You can track changes in your backlink profile over time.

Majestic offers reporting and visualization options that help better interpret and present backlink data through visual charts or through its various custom reporting options.

5. Backlink Monitor

The tool sends email alerts if new backlinks are gained or existing ones are lost.

Backlink monitor

Backlink Monitor was created on the principle of simplicity, so it's user-friendly for every person who works with SEO for the very first time in his or her life.

Backlink Monitor

Backlink Monitor

  • Backlinks crawled
  • Backlink indexer
  • 20 tracked domains
  • Links index checker

On the other hand, Monitor Backlinks measures the quality of each backlink; these include metrics such as domain authority, trust flow, or spam score.

Pros

  • This backlink management software has an intuitive and user-friendly interface
  • It produces highly detailed reports regarding your backlink profile
  • Some of the great features include automated email alerts
  • It is integrated with Google Analytics

Cons

  • Lack of some advanced functionality compared to other backlink monitoring tools

This platform also works great with Google's Disavow Tool, saving you the hustle of identifying and disavowing any toxic or spammy links that may reflect poorly on your site's SEO.

Backlink Monitor pricing structure

1. Starter: $15/month

2. Advanced: $29/month

3. Pro: $49/month

4. Agency: $99/month

5. Agency Plus: $15149month

This tool identifies the competitor backlink profile so you will know how to find new link-building opportunities and leverage techniques that turn out well in your niche.

Why choose Backlink Monitor?

You can monitor your backlink profile in real-time, ensuring you're always aware of new links and any potential issues. You can access a wide range of metrics, including domain authority, page authority, anchor text, and referring domains.

The tool backlink monitoring functionality is incorporated, and supports rank tracking to give users a more wholesome view of their SEO performance.

6. SEOptimer

A feature of SEOptimer is the harmful backlink identifier. These are links that might be spammy or generally poor in quality. This backlink management software will ensure such links are exterminated. 

SEOptimer

You can use this backlink management software to benchmark against key competitors. Thus, you can identify potential gaps and opportunities within your link-building strategy.

seoptimer logo

SEOptimer

  • Backlink audits
  • White label custom domain
  • URL research
  • Site backlink lookups

It provides a rating based on the domain authority, relevancy of links, and whether backlinks are followed or no-follow. These would be accumulated and rated to see how much each link would affect the user's strategy on SEO.

Pros

  • A friendly user interface helps a lot in tracing backlinks efficiently
  • Comprehensive audit reports for backlink profiles
  • It has very competitive pricing compared to other backlink monitoring tools
  • Ties into other SEO tools for better overall site optimization

Cons

  • Basic filtering options can complicate detailed analyses.

It opens up to all users—from newbies who might otherwise get swamped by more advanced tools.

SEOptimer pricing structure

1. DIY SEO: $19/month

2. White Label: $29/month

3. White Label and Embedding: $59/month

With all of these, these reports could be tailored to the metrics that would interest your clients or stakeholders in presenting the most relevant data.

Why choose SEOptimer?

SEOptimer provides in-depth information on your website's backlink profile, including domain authority, page authority, anchor text, and referring domains.

While SEOptimer is, first and foremost, an SEO audit tool, it does integrate well with other SEO and backlink tools. This allows you to utilize SEOptimer as part of a bigger SEO strategy.

7. Backlink Pilot

Backlink Pilot will help you analyze your backlink profile comprehensively, including the number, quality, and structure of your backlinks.

Backlink pilot

Backlink Pilot will let the user perform a link audit to find the most likely harmful or toxic links from one's profile, hurting SEO. It assists in disavowing bad links or otherwise removing them.

Backlink Pilot

Backlink Pilot

  • Monthly link checks
  • Unlimited clients
  • Unlimited partners
  • Free link building CRM

It lets you know how your competitors create backlinks, what new link-building opportunities may be open, and dive deep into their strategies.

Pros

  • Tracking up to 500 links for free
  • Enables detailed reporting that brings actionable insights
  • Identify relevant competitors' backlinks and plan accordingly
  • Features easy-to-use and intuitive navigation

Cons

  • There are instances of inconsistencies in data regarding backlinks

Backlink Pilot enables you to generate highly inclusive reports on your backlink profile with metrics for domain authority, anchor text distribution, and various types of backlinks.

Backlink Pilot pricing structure

1. Free: $0

Backlink Pilot supports integration with other SEO tools and platforms to mix its backlink monitoring features with other dimensions of your strategy.

Why choose Backlink Pilot?

Backlink Pilot is a popular link building tool that offers several benefits for businesses looking to improve their website's search engine ranking.

It has a very user-friendly interface, which makes it easy to manage or monitor backlinks.

8. Linkody

The backlink management software gives an in-depth breakdown of each backlink by providing details such as the domain and page authority and even the quality of the referring domain.

Linkody

Linkody has an integrated link disavow tool that will help you identify and disavow those toxic or low-quality backlinks without leaving the platform.

linkody logo

Linkody

  • Backlink optimization
  • Bad link optimization
  • Easy link management
  • Gain competitor's insights

Using this tool, you'll see the competing backlink profiles and exactly how each earned those links so you can know where the opportunities exist for your site.

Pros

  • The anchor text people use to link to your site
  • Spam score of the referring links to your site
  • Sends notifications when a backlink status changes
  • Enables one to track the backlinks and strategies of competitors

Cons

  • Backlink data might not be real-time as in some other tools of this kind

It allows one to have customized reports and email alerts for any type of backlink activity, including new links, lost links, and changes in link quality.

Linkody pricing structure

1. Webmaster: $14.90/month

2. Advanced: $24.90/month

3. Pro: $49.90/month

4. Agency: $99.90/month

5. Agency XL: $153.90/month

Linkody is integrated with Google Analytics. It will show how your backlink data fits into the larger picture of your site performance.

Why choose Backlink Pilot?

Backlink Pilot provides a wide range of features, including backlink analysis, competitor analysis, link building campaigns, and email outreach.

The platform's interface is transparent and user-friendly, making it easy to navigate and use, even for those with zero experience with backlink management.

9. SE Ranking

SE Ranking enables one to granularly look through your backlink profile with details regarding the quality of each backlink, its source, and anchor text.

SERanking

 It tracks real-time backlinks and lets one know about every key change—for example, acquiring or losing a backlink. This keeps you informed about what is occurring with your link profile.

SE Ranking

SE Ranking

  • Rank tracker
  • Backlink checker and monitor
  • Data insights
  • Social media integration

It helps you to identify your competitors' top-performing backlinks and find opportunities they might use to build links to your site.

Pros

  • It tracks backlinks from any source and provides an overview of your link profile
  • It extensively reports on link quality, anchor texts, and referring domains
  • Allows monitoring of competitive strategic backlinks
  • Sends out alerts for lost or toxic backlinks to help you take timely action

Cons

  • It can be a bit pricey for small businesses on small budgets

This integration gives you a more complete view of how your SEO performs. The integration knits together backlink data and other key metrics in one view.

SE Ranking pricing structure

1. Essential: $52/month

2. Pro: $95.20/month

3. Business: $207.20/month

Build reports on nearly anything to track your link-building performance, and present this information to your stakeholders.

Why choose SE Ranking?

SE Ranking provides a wide range of features, including backlink analysis, competitor analysis, link building campaigns,and email outreach. The tool is designed to be easy to use, even for those without extensive technical knowledge.

The dashboard is very intuitive; thus, a new and professional SEO content optimizer will move around it and easily use most of the features.

10. Sitechecker

Sitechecker provides all the detailed information about the quality of every backlink. This will include metrics like trust flow, citation flow, and spam score.

Sitechecker

This backlink management software provides insights into what anchor text has been used over your backlinks, thus ensuring that it remains relevant and varied.

Sitechecker logo

Sitechecker

  • Backlink checker
  • Centralized dashboard
  • Google index
  • Backlink recovery

You will be able to track the development of your backlink profile over time and find out the overview of how effective your link-building campaigns are.

Pros

  • Information on the amount and quality of backlinks
  • Keeps backlinks status and changes up to date quite frequently
  • It allows customers to compare their backlink profiles with those of their competitors
  • It also integrates very well with other SEO tools to give users more detailed information

Cons

  • This tool can sometimes be very slow in updating the backlink data in real time

It has a link disavow feature that will help generate a disavow file concerning harmful backlinks. However, you will require knowledge and expertise to use this feature effectively. 

Sitechecker pricing structure

1. Basic: $49/month

2. Standard: $199/month

3. Premium: $399/month

The tool can also provide detailed backlink profile reports, visual graphs, and charts. These graphical media will provide you with an overview of your strategy. 

Why choose Sitechecker?

The tool can help you automate many of the tasks involved in link building, saving you time and effort. Sitechecker also offers affordable pricing plans, making it accessible to businesses of all sizes.

It also provides a review of backlinks that may have a potentially harmful or toxic impact on the SEO of your site.

11. Pitchbox

Pitchbox is one of the best backlink management tools in the market. While it doesn’t feature robust rank-tracking options, you can easily find backlink prospects. This will help you build backlinks easily. 

Pitchbox

I like its broken-link-building page, where you can easily fix broken backlinks. You can then prevent those backlinks from affecting your SEO. With Pitchbox, you can import prospects manually. 

Pitchbox

  • Prospecting & contact discovery
  • Basic reports
  • Link building workflows
  • Approval workflows

Moreover, you will get an outreach function. This means that you can reach websites directly through the application. You will get contact info and other essential parameters to determine your next step. 

Pros

  • You will get blogger outreach and content promotion features
  • You can identify and target relevant bloggers
  • Pre-designed email templates
  • Track link building efforts

Cons

  • A steep learning curve

If your website has a high domain authority and is within your niche, Pitchbox will let you contact the owner and arrange backlink building. Various people can also participate in your backlink campaign. Plus, when you create a blogger outreach, it will benefit your business.

Pitchbox pricing structure

1. Pro: 165/month

2. Advanced: $420/month

3. Custom: Contact sales

Remember that Pitchbox is one of the most powerful backlink management software in 2024. Thus, the pricing plans aren’t cheap. 

Why choose Pitchbox?

Pitchbox is a powerful tool for link building. If you're looking for a comprehensive tool that can help you automate your outreach efforts and build high-quality backlinks, Pitchbox is a good option.

But its features are worth the cost. If you don’t want any specific pricing plan, you can contact their sales team, who will provide a customized pricing quote. 

Ready to use Backlink Management Software?

Backlink management to your website is more important than ever.  It’s a prime factor if you want to stay ahead of the competition with SEO. 

Whether you have a small startup or a large enterprise, you will undoubtedly find my list helpful. Remember that as the digital landscape grows, so does the competition. With the right tools like Ahrefs, SEMRush, Majestic SEO, etc., you don’t need to worry about falling behind. 

I hope you liked my article. Do you have any questions regarding backlinks? Let me know in the comments below. 

Frequently Asked Questions

Backlink management software allows you to monitor your website's backlink profile, including the number of backlinks, referring domains, anchor text,and other relevant metrics. This information can help you identify opportunities for improvement and address any issues that may be negatively impacting your ranking.

We manage my backlinks by using a combination of manual and automated techniques. We regularly monitor my backlink profile using tools like Ahrefs and SEMrush to identify any toxic backlinks or broken links.

Building 1 to 5 high-quality backlinks per day is generally considered safe for most websites, especially if these links come from reputable sources relevant to your niche.