Should you choose classic Wix editor or Wix studio? Is there any difference in wix pricing?
Wix Studio gives you more drag-and-drop tools than the regular Wix editor. Besides, it costs less too.
That’s where we come in. Our easy-to-understand guide to Wix’s 2025 pricing will help you understand the differences between plans and help you choose the one that best suits your needs and budget. Let’s get started.
How much does Wix Studio cost in 2025?
As of 2025, Wix Studio offers several pricing plans tailored to different needs and budgets. Here’s a breakdown:-
| Plan Name | Monthly Price (Billed Annually) | Key Features |
| Basic | $19 | 10 GB storage, 3 site collaborators, 1,500 CMS items, site analytics, free domain for 1 year, payment acceptance. |
| Standard | $27 | 50 GB storage, 5 site collaborators, 4,000 CMS items, site analytics, free domain for 1 year, payment processing. |
| Plus | $34 | 120 GB storage, 10 site collaborators, 10,000 CMS items, site analytics, priority support, free domain for 1 year, payment acceptance. |
| Business Elite | $159 | Unlimited storage, advanced marketing suite, accept payments, advanced eCommerce, advanced developer platform, 100 site collaborators. |
Wix Studio offers a 14-day money-back guarantee for new Premium or Studio site plans. If you cancel your plan within 14 days of purchase, you’re eligible for a full refund. This policy applies to both monthly and annual subscriptions.
However, the 14-day refund policy does not apply to plan renewals or upgrades of existing plans. If you cancel after the 14-day period, the automatic renewal is turned off, and the plan remains active until the expiration date.
Plan-by-Plan Breakdown of Wix Pricing Plans
1. Elite Plan
– ₹1,599/mo (Recommended for Agencies & High-Traffic Businesses)
Key Premium Features:
1.1 Unlimited media storage & unlimited bandwidth
You won’t have to worry about storage limits because media storage is unlimited. This is a major advantage if your site features high-resolution images, videos, or large content libraries.
Combined with unlimited bandwidth, your site can handle heavy traffic and large file loads without slowing down or hitting caps, giving you more freedom to build and scale without compromise.
1.2 Supports up to 500,000 CMS items and 25,000 backend requests/min
This means even content-heavy sites with complex databases or dynamic features can run smoothly. You’re less likely to hit performance walls, even during peak traffic or with advanced functionality powering your pages.
1.3 Priority support, 100 collaborators, and advanced version control
100 collaborators and support makes it easier to manage large teams without limitations. Plus, advanced version control helps you keep track of changes and roll back when needed. Especially useful when multiple people are working on the same project.
1.4 Full eCommerce suite with 50,000 products, dropshipping, and gift cards
Plenty of room to grow your online store. Features like dropshipping and gift cards are built in, giving you more ways to sell and engage customers without relying on third-party tools. It’s a strong foundation for serious sellers looking to scale.
1.5 Premium marketing suite: 75 lead forms, advanced SEO, Google Ads integration
The Premium marketing suite in the Elite plan gives you powerful tools to attract and convert visitors. With up to 75 lead forms, you can capture customer info in all the right places.
Advanced SEO features help boost your visibility in search results. Built-in Google Ads integration makes it easier to run targeted campaigns without needing an extra plugin.
1.6 Multicloud hosting, global CDN, 5 backend containers with high specs
The Elite plan’s multicloud hosting and global CDN help keep your site fast and reliable. You also get 5 high-spec backend containers, giving your site the power it needs to handle complex tasks and custom features without slowing down. It’s built for performance, even at scale.
1.7 Includes full restaurant, bookings, and events platform capabilities
The Elite plan also comes with full support for restaurant, bookings, and events platforms. Whether you’re taking reservations, selling tickets, or managing menus, it’s all built right in. You won’t need separate tools or plugins to handle these features, making it easier to run your business from one place.
✅ Elite Plan is Best for: Big businesses, busy online stores, agencies, and experienced developers who need a lot of power and room to grow.
2. Plus Plan
– ₹846/mo (For Growing Brands & Mid-Sized Teams)
Key Premium Features:
2.1 120 GB storage, unlimited bandwidth
The Plus plan gives you 120 GB of storage and unlimited bandwidth, so you have plenty of room for your content and your site can handle lots of visitors without slowing down.
2.2 20,000 CMS items, 5,000 data reads/min
With the Plus plan, you can manage up to 20,000 CMS items and handle 5,000 data reads per minute, making it a great fit for growing sites with more content and traffic.
2.3 10 collaborators, version management tools, and custom templates
The Plus plan lets you work with up to 10 collaborators, use version management tools to keep track of changes, and create custom templates to make your site truly your own.
2.4 Full access to eCommerce features: 50,000 products, loyalty programs
The Plus plan gives you full access to eCommerce features, including support for up to 50,000 products and built-in loyalty programs to help you reward and keep your customers coming back.
2.5 Booking, events, and restaurant tools included
The Plus plan includes booking, events, and restaurant tools, making it easy to manage reservations, sell tickets, and run your business all from one place.
2.6 2 standard backend containers with generous compute limits
The Plus plan comes with 2 standard backend containers that offer plenty of computing power to handle more complex tasks and keep your site running smoothly.
2.7 100 SMS notifications/month
The Plus plan includes 100 SMS notifications per month, making it easy to stay connected with your customers through quick updates and reminders.
✅ Best for: This plan is perfect for growing businesses or creative teams that want strong features without needing the biggest enterprise-level options.
3. Standard Plan
– ₹399/mo (Ideal for Small Businesses & Creators)
Key Premium Features:
3.1 50 GB storage, unlimited bandwidth
The Standard plan gives you 50 GB of storage and unlimited bandwidth, so you have plenty of space for your content and your site can handle lots of visitors without slowing down.
3.2 4,000 CMS items, 3,000 data reads/min
With the Standard plan, you can manage up to 4,000 CMS items and handle 3,000 data reads per minute, making it a solid choice for sites with a good amount of content and steady traffic.
3.3 5 collaborators, custom templates
The Standard plan lets you work with up to 5 collaborators and use custom templates, making teamwork easier and helping you create a site that fits your style.
3.4 Limited eCommerce: 250 dropship products, basic loyalty and discount tools
The Standard plan includes basic eCommerce features, like support for up to 250 dropshipping products and simple loyalty and discount tools enough to get your store started and running smoothly.
3.5 Event, booking, and content monetization options available
The Standard plan also offers event, booking, and content monetization options, so you can easily manage appointments, sell tickets, or earn from your content all in one place.
3.6 1 micro backend container, 1,500 requests/min
The Standard plan includes 1 micro backend container and supports up to 1,500 requests per minute, giving your site enough power to handle everyday tasks and moderate traffic smoothly.
✅ Best for: This plan is great for solo entrepreneurs, bloggers, or small teams who have moderate amounts of content and products.
4. Basic Plan
– ₹230/mo (Starter Plan for Personal Projects)
Key Premium Features:
4.1 10 GB storage, unlimited bandwidth
The Basic plan gives you 10 GB of storage and unlimited bandwidth, so you have enough space for your content and your site can handle visitors without any limits.
4.2 1,500 CMS items, 3,000 data reads/min
With the Basic plan, you can manage up to 1,500 CMS items and handle 3,000 data reads per minute, which works well for smaller sites with moderate content needs.
4.3 3 collaborators, no priority support
The Basic plan lets you work with up to 3 collaborators, but it doesn’t include priority support, so help might take a bit longer when you need it.
4.4 Basic eCommerce: 25 dropship products, no loyalty program
The Basic plan includes simple eCommerce features, like support for up to 25 dropshipping products, but it doesn’t have a loyalty program. It’s a good starting point for small stores.
4.5 Basic bookings and events features
The Basic plan includes simple bookings and events features, perfect for managing small appointments and basic events easily.
4.6 1 micro container, 1,000 backend requests/min
The Basic plan comes with 1 micro backend container and supports up to 1,000 requests per minute, giving your site enough power for everyday tasks and light traffic.
4.7 50 form fields, 4 lead-capture forms
The Basic plan lets you use up to 50 form fields and create 4 lead-capture forms, helping you collect important info from visitors in a simple way.
Trial & Refund Policy
Free Trial: Wix Studio may offer a free trial period for new users to test the platform before buying (check current availability on Wix’s site).
14-Day Money-Back Guarantee:
- You can get a full refund if you cancel your Premium or Studio plan within 14 days of purchase.
- This applies to new plans, both monthly and annual subscriptions.
No Refunds on Renewals or Upgrades:
- The 14-day refund does not apply if you renew or upgrade an existing plan.
Refund Process:
- Cancel within 14 days via your Wix account under “Billing & Payments.”
- If eligible, refunds go back to your original payment method.
- Refunds can take up to 20 business days to process.
Domain Purchases:
- Refunds do not apply to domain name purchases. These are handled separately.
Wix Studio vs Competitors
| Platform | Starting Price (per month) | Top Plan Price (per month) | Key Features | Best For |
| Wix Studio | $19 (Basic) | $159 (Elite) | Drag-and-drop, unlimited bandwidth, built-in eCommerce, marketing tools, developer features | Users wanting easy design with advanced options |
| Webflow | $18–$29 | Higher for eCommerce/CMS | Flexible design, code-friendly, strong CMS, developer-focused | Designers/developers needing customization |
| WordPress | $5–$30+ (hosting only) | Varies | Highly customizable, needs setup & maintenance, paid themes/plugins | Tech-savvy users wanting full control |
| Squarespace | $16–$23 | $65 | Beautiful templates, easy builder, built-in commerce | Users wanting stylish, simple websites |
Hidden Costs & Upsells
Here are some common hidden costs and upsells you might encounter with Wix Studio to help you choose the right plan:
- Domain Registration & Renewal: Buying a custom domain is separate and usually costs extra each year.
- Premium Apps & Integrations: Some advanced features or third-party apps in the Wix App Market may require additional fees.
- Email Marketing Limits: Higher-tier email marketing or extra contacts may need an upgrade or add-on purchase.
- Extra Storage or CMS Items: If you exceed your plan’s storage or CMS item limits, you might need to upgrade.
- Advanced Support: Priority or VIP support may only be available on higher plans or as an add-on.
- Custom Code or Developer Services: While Wix Studio supports developer tools, hiring developers or buying custom code services costs extra.
- eCommerce Transaction Fees: Depending on your payment gateway or plan, transaction fees might apply.
- SEO & Marketing Tools: Some advanced SEO or marketing features could require upgrades or add-ons.
- Design Services: Wix may offer professional design help for a fee if you want a custom site built for you.
- Site Backups & Restores: Automated backups and restores might be limited and require paid plans or services.
Assuming every feature comes within the free plan can turn into mistrust for wix branding. This is why, being aware of these helps you avoid surprises and plan your budget more effectively.
Which Plan Should You Choose?
Based on user reviews and feedback around pricing and features, here’s a simple categorization of which Wix Studio plan is best suited for different users.
1. Basic Plan
Best for:
- Solo entrepreneurs, bloggers, or very small teams
- Users with simple websites and light content needs
- Those on a tight budget looking to get started with basic features
Why:
Affordable, enough storage and CMS capacity for small sites, but limited eCommerce and support.
2. Standard Plan
Best for:
- Small businesses or growing teams
- Sites with moderate content and traffic
- Beginners needing more storage and collaborators than Basic plan
Why:
Good balance of features and price, supports moderate eCommerce, more collaborators, and better CMS limits.
3. Plus Plan
Best for:
- Scaling businesses and creative teams
- Users needing strong eCommerce and marketing tools
- Teams requiring more collaboration and backend power
Why:
Generous storage, eCommerce support for large catalogs, advanced collaboration and version control, good marketing suite.
4. Elite Plan
Best for:
- Large businesses, high-volume online stores, agencies
- Advanced developers needing scalability and performance
- Organizations requiring priority support and enterprise-level features
Why:
Top-tier performance, unlimited storage, high backend capacity, full eCommerce suite, priority support, and extensive collaboration.
Verdict
Wix Studio offers great value, especially for users who want a powerful yet easy-to-use platform with strong design flexibility, built-in eCommerce, and advanced developer tools.
All without the hassle of managing separate hosting or plugins. It’s perfect for solo entrepreneurs, growing businesses, and agencies looking to scale with reliable performance and collaboration features.
However, it may not be the best fit for those on a very tight budget, or users who prefer full control over every technical detail, such as self-hosted WordPress users who want deep customization and don’t mind the extra setup.
If you want a balanced, scalable website builder that grows with your business and offers solid support and features, Wix Studio is definitely worth considering.
Ready to build your site with confidence? Start exploring Wix Studio and bring your creative vision to life! In case of any query you can contact us or comment below!
