Creative professionals often hit a ceiling when working with the Wix Editor.
Wix Studio breaks those boundaries by giving designers total control over layouts, grids, and breakpoints. With a more fluid design environment, it finally bridges the gap between simplicity and sophistication. You can check out wix studio pricing plan to review on the basis of pricing.
Stick around as we break down its features, performance, and what it has to offer you.
Wix Review based on key criteria
1. Wix offers Ease of Use
Wix Studio is both easy enough for beginners and powerful enough for professionals to delve deeper. It’s a significant step up if you’ve outgrown the basic Wix Editor but don’t want to dive into complete developer tools.
1.1 User Interface & Navigation
Wix Studio’s interface is sleek and minimal. It uses an Inspector Panel on the right to control styles, spacing, alignment, and layout.
1.2 Onboarding Experience
Wix Studio provides a clean dashboard and a clear choice: start from a template, blank canvas, or import an existing site. This flexibility caters to both beginners and pros.
1.3 Customization Process
Wix Studio offers granular control over every element. You can adjust padding, margins, positioning, and z-index to the pixel level.
2. Wix is the best website for Design & Templates
Wix Studio enables cohesive branding across the site and makes template customization even more scalable.
2.1 Template Variety
Wix Studio prioritizes quality over quantity when it comes to templates. For users who want a solid visual foundation with complete creative control, the variety hits the right balance.
2.2 Design Aesthetics
Wix Studio raises the bar for visual web design within a no-code platform. It combines modern aesthetics with pro-level styling tools.
2.3 Mobile Optimization
While default mobile responsiveness is solid, complex custom layouts may require extra tweaking at more minor breakpoints. There’s a slight learning curve in understanding responsive behavior.
3. Wix lets you have enough Features & Functionality
Wix Studio delivers a feature-rich platform that caters to both visual designers and technically savvy users. Features like multi-language support or complex ecommerce tools may still be more limited compared to enterprise platforms.
3.1 Drag-and-Drop Capabilities
Wix Studio’s drag-and-drop editor combines creative freedom with professional-level layout control. It’s intuitive for visual thinkers but powerful enough for designers who want structure.
3.2 Built-in Apps & Widgets
While Wix Studio’s built-in apps offer customization capabilities, users have reported performance issues with advanced features. The inclusion of outdated components from the classic editor also raises concerns about responsiveness.
3.3 Multilingual Support
Users have noted that CMS content doesn’t always synchronize perfectly across languages. The translation dashboard is functional but can be clunky for large websites.
3.4 Membership & Access Controls
You get more control over membership and access features when you upgrade to a Wix premium plan.
3.5 Third-party App Marketplace
Wix’s App Market offers a diverse range of applications. Many users find the apps easy to install and integrate. However, some users report that certain apps lack advanced features. Also, there are instances of limited support for some apps.
4. Set up your website with Wix Hosting & Performance
Wix Studio offers reliable, secure, and high-speed hosting out of the box.
4.1 Speed & Load Times
If you’re considering Wix Studio for your projects, it’s advisable to thoroughly test its performance, especially for mobile optimization and complex site structures. For those who prioritize speed and efficiency, exploring alternative platforms may be beneficial.
4.2 Uptime Guarantees
Wix Studio platform boasts a 99.99% uptime Service Level Objective (SLO). A multi-cloud infrastructure supports it. In independent tests, Wix has demonstrated 100% uptime; however, some users have reported issues with slow editor performance when managing multiple breakpoints.
4.3 Server Locations & CDN
The platform’s global Content Delivery Network (CDN), comprising over 200 nodes, facilitates efficient content delivery worldwide.
4.4 Hosting Types Offered
Wix Studio offers cloud-based hosting as a built-in feature, eliminating the need to purchase or set up hosting separately. However, there are no shared, VPS, or dedicated server hosting options. Additionally, there is no option to self-host or export Wix sites for external hosting.
5. Website with Wix offers Mobile Optimization
Wix Studio allows you to design specifically for mobile using custom breakpoints. Automatically compresses and lazy-loads media to reduce mobile load times. However, some users have reported lower mobile speed scores.
5.1 Mobile Editing Tools
The mobile editor is frequently described as laggy and unresponsive, especially when handling complex layouts or multiple breakpoints.
5.2 Responsive Design Quality
While Wix Studio offers AI tools intended to streamline mobile optimization, users often find that these features fall short, requiring manual intervention to achieve the desired results.]
5.3 Page Speed on Mobile
Many users report that designs optimized for desktops often become disorganized when viewed on mobile devices. Elements may shift unexpectedly, overlap, or disappear entirely, necessitating extensive manual adjustments.
6. Wix provides SEO Capabilities
Users praise the easy-to-use SEO setup and intuitive UI. While Studio improves performance over classic Wix, some users still report lower-than-ideal mobile scores in Google PageSpeed Insights, which can impact SEO.
6.1 Meta Tags Editing
Wix Studio provides strong and user-friendly meta tag editing tools suitable for both beginners and SEO professionals. It balances flexibility with dynamic pages.
6.2 Image Optimization
Wix Studio automatically converts image format into webP. It also adjusts image dimensions based on the viewer’s device. Images load only when they appear in the user’s viewport, decreasing initial page load times. Despite optimized images, scores on Google PageSpeed Insights are still low.
6.3 Sitemap & Robots.txt Access
Wix Studio automatically generates and updates sitemaps. However, some users found that not all pages were included in the sitemap, leading to indexing issues. While editing in Robots.txt is possible, the extent of customization is limited.
6.4 Page Speed Optimization
Many users report mobile performance concerns. A homepage containing only text and an image scored 85 on Google’s PageSpeed Insights for mobile.
6.5 Schema & Structured Data Support
Wix Studio automatically integrates structured data for common content types, including blogs, FAQs, products, and images. However, it poses limitations in implementing custom schemas.
7. Get your website Security & Backup
Issues have been reported regarding missing security headers and unexpected account suspensions, which could negatively impact search engine optimization (SEO) rankings.
7.1 SSL Support
Wix Studio provides free SSL (Secure Sockets Layer) certificates for all websites. In rare cases, the SSL certificate may not activate immediately upon connecting a custom domain.
7.2 Backups & Restore
There are notable limitations in Wix Studio’s Site History feature: Incomplete Restoration, some content from Wix Stores do not revert when restoring a previous version. There is no Full-Site Backup. This means we have to duplicate pages or rely on third-party solutions manually.
7.3 DDoS Protection & Firewalls
Wix Studio provides essential security features to protect websites and support SEO efforts. Users with advanced security requirements may need to implement supplementary measures to achieve their desired level of protection.
7.4 Access Controls
Wix Studio provides a solid foundation for access control. However, users should remain proactive in managing permissions. Also, it is necessary to stay informed about potential limitations.
8. Test and review with Wix’s Analytics & Reporting
Wix Studio offers built-in analytics tools. It is suitable for basic tracking. However, third-party solutions are more effective in providing advanced analytics.
8.1 Built-in Analytics
Wix Studio’s built-in analytics are useful for surface-level metrics, but users looking for deeper, more reliable data often prefer using third-party analytics platforms.
8.2 Google Analytics/GA4 Integration
Wix Studio facilitates GA4 integration. Users may encounter challenges related to data accuracy, delayed reporting, and tracking complexities inherent to Single-Page Applications (SPAs).
8.3 Conversion Tracking
Wix Studio’s SPA architecture does not allow traditional conversion tracking methods. To address SPA-related issues, users recommend utilizing Wix’s custom event triggers within Google Tag Manager (GTM).
9. Build a website with Wix free plans – AI Capabilities
Wix Studio offers several AI-powered capabilities, including an AI Text Generator, AI Image Enhancement (via Wix Media Manager), AI-powered SEO Tools, an AI Assistant for Marketing (Wix Ascend), Smart Layout and Design Suggestions, and AI Chatbots.
9.1 AI Design Assistance
AI cannot build highly customized designs that require personalization. Also, potential performance issues pose challenges. It’s advisable to use the AI features as a foundation and be prepared to invest time in manual adjustments.
9.2 AI Content & Workflow Automation
It accelerates website creation and manages routine tasks. However, users should expect to spend time customizing AI-generated text and may require additional tools for more effective automations.
9.3 AI-Powered User Experience Enhancements
The AI-powered UX enhancements often deliver generic results. When I try to make adjustments, it’s hard to tweak the design without starting over, and for larger projects, the editor tends to lag noticeably.
10. Developer-Friendliness – Build the best ecommerce website
Wix Studio provides a developer-friendly interface and functionality. Some projects created on Wix Studio include AI-powered Visual Storytelling, an application that enables writers to generate custom character images using natural language descriptions powered by OpenAI’s DALL·E.
10.1 Custom Code Support
You can write your logic using Javascript only. There’s no support for Python, PHP, Ruby, or Java for server-side development. Also, you cannot directly edit the raw HTML or global CSS. You can inject custom CSS and utilize design tools, but access to the DOM is limited.
10.2 Export/Import Capabilities
Wix Studio does not support full-site migration. Even transitioning from Wix Editor to Wix Studio requires building the website from scratch.
10.3 Staging Environments
Wix Studio lacks a dedicated staging environment. It is challenging to create a separate, non-public version of a site to test changes without impacting the live site.
10.4 Git or Version Control
Currently, Wix Studio does not offer native Git or version control system (VCS) integration. Developers manually copy and paste their code between the Wix Studio editor and external tools.
11. Grow your website with Migration & Scalability
There are some concerns about migration challenges and responsive design inefficiencies on Wix Studio.
11.1 Importing Data/Site from Other Platforms
Transferring member data from other platforms is not a straightforward process. Importing extensive product catalogs can be problematic, with some users resorting to manual entry due to limitations in the features.
11.2 Exporting Site/Content
There is limited export functionality. Limit the number of export functions per page, which can hinder complex development workflows.
11.3 Scalability Options
As sites become more complex, users have reported performance degradation. Large sites with extensive content or custom code may experience slower load times and editor lag, which can impact the scalability of projects.
12. Wix website offers Niche Suitability
Wix Studio is well-suited for individuals and small businesses across various niches who seek to create visually appealing websites with relative ease.
12.1 E-commerce
Users aiming to build online stores have reported limitations in Wix Studio’s e-commerce functionalities, such as issues with cart pages and limited third-party app integrations.
12.2 Blogging
The platform offers a variety of design templates and customization options. It allows bloggers to create visually appealing and unique blog layouts without extensive coding knowledge.
12.3 Agencies
Wix Studio offers collaboration features, allowing multiple users to work simultaneously. The issue involves Wix Studio’s pricing, where a disparity in pricing is evident when compared to other website builders.
12.4 Portfolios
The drag-and-drop capabilities, CSS grid, and smart docking help in building smooth portfolio websites. It’s also designed to look good on mobile devices, making it easier for more people to access.
12.5 Services
The platform supports various business functionalities, including invoicing, lead generation, and content management, which are particularly beneficial for service-oriented websites.
13. Get started with Wix Legal & Compliance
Businesses operating in regions with strict data protection laws or those handling sensitive user information should carefully assess these factors when considering Wix Studio.
13.1 GDPR/CCPA Compliance Tools
Current implementations may not fully comply with GDPR standards, particularly in areas such as cookie consent and data handling.
13.2 Accessibility (ADA/WCAG)
While the Accessibility Wizard automates the detection of specific issues, users report that achieving full compliance often necessitates manual adjustments and a solid understanding of accessibility principles.
14. Best AI website builder offers Globalization Support
While Wix Studio provides tools for creating multilingual websites, users have encountered several challenges that can impact the effectiveness of these features.
14.1 Multi-language Capabilities
Users have reported that changes made in the original language do not always translate correctly into the translated versions, resulting in inconsistencies.
14.2 Currency & Localization
A recurring issue reported by users is when a store’s default currency is New Zealand Dollars (NZD), international customers from the USA, Canada, or Australia see prices denoted simply with a “$” symbol without specifying the currency type.
15. Innovation & Ecosystem Growth
AI-powered design tools and content generation are driving growth in web development platforms. Some companies have reported increased revenue due to advancements in AI capabilities.
15.1 Product Roadmap Transparency
Some users feel that Wix focuses more on marketing new features, like AI integrations, rather than addressing existing bugs and user-requested improvements.
15.2 Regular Updates
There is a sentiment among users that, despite submitting and voting on feature requests, there is limited communication regarding the status or implementation timeline of these features.
15.3 User Community
The platform fosters a sense of collaboration, enabling users to influence the product’s direction and prioritize features that matter most to them.
16. Performance Benchmarks to upgrade website editor
User feedback on Wix Studio’s performance benchmarks reveals a consistent pattern of challenges, particularly concerning site speed, editor responsiveness, and mobile optimization.
16.1 Page Load Test Results
Many users report low mobile performance scores on Google’s PageSpeed Insights, even for minimalistic pages. In contrast, desktop scores tend to be higher.
16.2 Real-World Use Cases
Slow loading times are a big NO. They not only affect user experience but also have SEO implications, primarily due to excessive JavaScript execution and unused scripts inherent in Wix Studio’s framework.
16.3 Core Web Vitals
The three key website performance metrics are LCP (Largest Contentful Paint), FID (First Input Delay), and CLS (Cumulative Layout Shift). Image optimization helped improve LCP. Faster page load times improved INP and setting fixed sizes for elements prevented layout shifts, thereby improving CLS.
17. Wix App market offers variety of Integrations & Extendability
It has been observed that truly reusable components in Wix Studio can cause frustration among users. Also, reported difficulties with integrating third-party services and accessing APIs. For example, integrating Google Workspace was described as a confusing process.
17.1 Third-Party Integrations
Developers seeking direct API access for functionalities such as bookings and schedules have encountered limitations. I want to retrieve data from my customers’ Wix bookings, but the API requires me to create a component I don’t need.
17.2 API Access
The platform offers limited support for third-party integrations, which restricts developers from extending functionality or seamlessly connecting with external services.
17.3 Marketplace Ecosystem
Currently, Wix Studio’s app marketplace is more limited compared to platforms like Shopify or Webflow.
18. Wix also offers Customer Support
User reviews of Wix Studio’s customer support present a mixed picture, with a significant number of users expressing dissatisfaction, particularly regarding technical assistance and issue resolution.
18.1 Channels Available
User feedback indicates areas for improvement, particularly in client feedback mechanisms, platform stability, and customer support.
18.2 Response Time & Quality
Many users report that support agents often lack the necessary technical expertise to resolve complex issues, resulting in repetitive troubleshooting steps that often fail to yield a satisfactory solution.
18.3 Knowledge Base & Documentation
Some users believe that front-line support lacks the necessary expertise, and access to more experienced technicians is limited.
19. Increase traffic to your website with Blogging & Content Management
Wix Studio offers AI-powered tools and a content management system; user feedback indicates that its blogging and content management features may not meet the needs of users seeking advanced customization and scalability.
19.1 Blog editor experience
User experiences highlight significant challenges related to editor performance, responsiveness, and flexibility in customization. These issues may affect the efficiency and effectiveness of blogging on the platform.
19.2 SEO Features for Blogs
Wix Studio offers AI-driven tools designed to streamline blog creation and enhance SEO, such as content generation and SEO optimization. There have been improvements in the automatic addition of canonical tags to blog posts.
19.3 Category and Tag Management
Wix Studio allows users to create and assign tags to blog posts, with each post supporting up to 30 tags. Users have the option to edit these tags. However, managing categories in Wix Studio presents its own set of challenges.
19.4 RSS Feeds and Syndication
RSS feed may not fully support all types of embedded content. Also another limitation is the inability to generate RSS feeds for specific blog categories.
Is Wix Studio the Right Fit for Your Next Website?
If you’re a small team or need a simple portfolio website, Wix Studio offers visually appealing templates that are easy to work with. For a basic online store, it also includes ready-made tools like product listings, pricing options, forms, and checkout features to help you get started quickly.
As long as your needs are simple and you’re not competing heavily online, Wix Studio is a solid and easy-to-use option.
If you’re ready to build confidently, Wix Studio gives you both the creative space and the structure to bring your ideas to life.
Ready to build your site with confidence? Start exploring Wix Studio and bring your creative vision to life! In case of any query you can contact us or comment below!