Wix Studio Review 2025

1.1 User Interface & Navigation

Wix Studio’s interface is sleek and minimal. It uses an Inspector Panel on the right to control styles, spacing, alignment, and layout.

1.2 Onboarding Experience

Wix Studio provides a clean dashboard and a clear choice: start from a template, blank canvas, or import an existing site. This flexibility caters to both beginners and pros.

1.3 Customization Process

Wix Studio offers granular control over every element. You can adjust padding, margins, positioning, and z-index to the pixel level.

2.1 Template Variety

Wix Studio prioritizes quality over quantity when it comes to templates. For users who want a solid visual foundation with complete creative control, the variety hits the right balance.

2.2 Design Aesthetics

Wix Studio raises the bar for visual web design within a no-code platform. It combines modern aesthetics with pro-level styling tools.

2.3 Mobile Optimization

While default mobile responsiveness is solid, complex custom layouts may require extra tweaking at more minor breakpoints. There’s a slight learning curve in understanding responsive behavior.

3.1 Drag-and-Drop Capabilities

Wix Studio’s drag-and-drop editor combines creative freedom with professional-level layout control. It’s intuitive for visual thinkers but powerful enough for designers who want structure.

3.2 Built-in Apps & Widgets

While Wix Studio’s built-in apps offer customization capabilities, users have reported performance issues with advanced features. The inclusion of outdated components from the classic editor also raises concerns about responsiveness.

3.3 Multilingual Support

Users have noted that CMS content doesn’t always synchronize perfectly across languages. The translation dashboard is functional but can be clunky for large websites.

3.4 Membership & Access Controls

You get more control over membership and access features when you upgrade to a Wix premium plan.

3.5 Third-party App Marketplace

Wix’s App Market offers a diverse range of applications. Many users find the apps easy to install and integrate. However, some users report that certain apps lack advanced features. Also, there are instances of limited support for some apps.

4.1 Speed & Load Times

If you’re considering Wix Studio for your projects, it’s advisable to thoroughly test its performance, especially for mobile optimization and complex site structures. For those who prioritize speed and efficiency, exploring alternative platforms may be beneficial.

4.2 Uptime Guarantees

Wix Studio platform boasts a 99.99% uptime Service Level Objective (SLO). A multi-cloud infrastructure supports it. In independent tests, Wix has demonstrated 100% uptime; however, some users have reported issues with slow editor performance when managing multiple breakpoints.

4.3 Server Locations & CDN

The platform’s global Content Delivery Network (CDN), comprising over 200 nodes, facilitates efficient content delivery worldwide.

4.4 Hosting Types Offered

Wix Studio offers cloud-based hosting as a built-in feature, eliminating the need to purchase or set up hosting separately. However, there are no shared, VPS, or dedicated server hosting options. Additionally, there is no option to self-host or export Wix sites for external hosting.

5.1 Mobile Editing Tools

The mobile editor is frequently described as laggy and unresponsive, especially when handling complex layouts or multiple breakpoints.

5.2 Responsive Design Quality

While Wix Studio offers AI tools intended to streamline mobile optimization, users often find that these features fall short, requiring manual intervention to achieve the desired results.]

5.3 Page Speed on Mobile

Many users report that designs optimized for desktops often become disorganized when viewed on mobile devices. Elements may shift unexpectedly, overlap, or disappear entirely, necessitating extensive manual adjustments.

6.1 Meta Tags Editing

Wix Studio provides strong and user-friendly meta tag editing tools suitable for both beginners and SEO professionals. It balances flexibility with dynamic pages.

6.2 Image Optimization

Wix Studio automatically converts image format into webP. It also adjusts image dimensions based on the viewer’s device. Images load only when they appear in the user’s viewport, decreasing initial page load times. Despite optimized images, scores on Google PageSpeed Insights are still low.

6.3 Sitemap & Robots.txt Access

Wix Studio automatically generates and updates sitemaps. However, some users found that not all pages were included in the sitemap, leading to indexing issues. While editing in Robots.txt is possible, the extent of customization is limited.

6.4 Page Speed Optimization

Many users report mobile performance concerns. A homepage containing only text and an image scored 85 on Google’s PageSpeed Insights for mobile.

6.5 Schema & Structured Data Support

Wix Studio automatically integrates structured data for common content types, including blogs, FAQs, products, and images. However, it poses limitations in implementing custom schemas.

7.1 SSL Support

Wix Studio provides free SSL (Secure Sockets Layer) certificates for all websites. In rare cases, the SSL certificate may not activate immediately upon connecting a custom domain.

7.2 Backups & Restore

There are notable limitations in Wix Studio’s Site History feature: Incomplete Restoration, some content from Wix Stores do not revert when restoring a previous version. There is no Full-Site Backup. This means we have to duplicate pages or rely on third-party solutions manually.

7.3 DDoS Protection & Firewalls

Wix Studio provides essential security features to protect websites and support SEO efforts. Users with advanced security requirements may need to implement supplementary measures to achieve their desired level of protection.

7.4 Access Controls

Wix Studio provides a solid foundation for access control. However, users should remain proactive in managing permissions. Also, it is necessary to stay informed about potential limitations.

8.1 Built-in Analytics

Wix Studio’s built-in analytics are useful for surface-level metrics, but users looking for deeper, more reliable data often prefer using third-party analytics platforms.

8.2 Google Analytics/GA4 Integration

Wix Studio facilitates GA4 integration. Users may encounter challenges related to data accuracy, delayed reporting, and tracking complexities inherent to Single-Page Applications (SPAs).

8.3 Conversion Tracking

Wix Studio’s SPA architecture does not allow traditional conversion tracking methods. To address SPA-related issues, users recommend utilizing Wix’s custom event triggers within Google Tag Manager (GTM).

9.1 AI Design Assistance

AI cannot build highly customized designs that require personalization. Also, potential performance issues pose challenges. It’s advisable to use the AI features as a foundation and be prepared to invest time in manual adjustments.

9.2 AI Content & Workflow Automation

It accelerates website creation and manages routine tasks. However, users should expect to spend time customizing AI-generated text and may require additional tools for more effective automations.

9.3 AI-Powered User Experience Enhancements

The AI-powered UX enhancements often deliver generic results. When I try to make adjustments, it’s hard to tweak the design without starting over, and for larger projects, the editor tends to lag noticeably.

10.1 Custom Code Support

You can write your logic using Javascript only. There’s no support for Python, PHP, Ruby, or Java for server-side development. Also, you cannot directly edit the raw HTML or global CSS. You can inject custom CSS and utilize design tools, but access to the DOM is limited.

10.2 Export/Import Capabilities

Wix Studio does not support full-site migration. Even transitioning from Wix Editor to Wix Studio requires building the website from scratch.

10.3 Staging Environments

Wix Studio lacks a dedicated staging environment. It is challenging to create a separate, non-public version of a site to test changes without impacting the live site.

10.4 Git or Version Control

Currently, Wix Studio does not offer native Git or version control system (VCS) integration. Developers manually copy and paste their code between the Wix Studio editor and external tools.

11.1 Importing Data/Site from Other Platforms

Transferring member data from other platforms is not a straightforward process. Importing extensive product catalogs can be problematic, with some users resorting to manual entry due to limitations in the features.

11.2 Exporting Site/Content

There is limited export functionality. Limit the number of export functions per page, which can hinder complex development workflows.

11.3 Scalability Options

As sites become more complex, users have reported performance degradation. Large sites with extensive content or custom code may experience slower load times and editor lag, which can impact the scalability of projects.

12.1 E-commerce

Users aiming to build online stores have reported limitations in Wix Studio’s e-commerce functionalities, such as issues with cart pages and limited third-party app integrations.

12.2 Blogging

The platform offers a variety of design templates and customization options. It allows bloggers to create visually appealing and unique blog layouts without extensive coding knowledge.

12.3 Agencies

Wix Studio offers collaboration features, allowing multiple users to work simultaneously. The issue involves Wix Studio’s pricing, where a disparity in pricing is evident when compared to other website builders.

12.4 Portfolios

The drag-and-drop capabilities, CSS grid, and smart docking help in building smooth portfolio websites. It’s also designed to look good on mobile devices, making it easier for more people to access.

12.5 Services

The platform supports various business functionalities, including invoicing, lead generation, and content management, which are particularly beneficial for service-oriented websites.

13.1 GDPR/CCPA Compliance Tools

Current implementations may not fully comply with GDPR standards, particularly in areas such as cookie consent and data handling.

13.2 Accessibility (ADA/WCAG)

While the Accessibility Wizard automates the detection of specific issues, users report that achieving full compliance often necessitates manual adjustments and a solid understanding of accessibility principles.

14.1 Multi-language Capabilities

Users have reported that changes made in the original language do not always translate correctly into the translated versions, resulting in inconsistencies.

14.2 Currency & Localization

A recurring issue reported by users is when a store’s default currency is New Zealand Dollars (NZD), international customers from the USA, Canada, or Australia see prices denoted simply with a “$” symbol without specifying the currency type.

15.1 Product Roadmap Transparency

Some users feel that Wix focuses more on marketing new features, like AI integrations, rather than addressing existing bugs and user-requested improvements.

15.2 Regular Updates

There is a sentiment among users that, despite submitting and voting on feature requests, there is limited communication regarding the status or implementation timeline of these features.

15.3 User Community

The platform fosters a sense of collaboration, enabling users to influence the product’s direction and prioritize features that matter most to them.

16.1 Page Load Test Results

Many users report low mobile performance scores on Google’s PageSpeed Insights, even for minimalistic pages. In contrast, desktop scores tend to be higher.

16.2 Real-World Use Cases

Slow loading times are a big NO. They not only affect user experience but also have SEO implications, primarily due to excessive JavaScript execution and unused scripts inherent in Wix Studio’s framework.

16.3 Core Web Vitals

The three key website performance metrics are LCP (Largest Contentful Paint), FID (First Input Delay), and CLS (Cumulative Layout Shift). Image optimization helped improve LCP. Faster page load times improved INP and setting fixed sizes for elements prevented layout shifts, thereby improving CLS.

17.1 Third-Party Integrations

Developers seeking direct API access for functionalities such as bookings and schedules have encountered limitations. I want to retrieve data from my customers’ Wix bookings, but the API requires me to create a component I don’t need.

17.2 API Access

The platform offers limited support for third-party integrations, which restricts developers from extending functionality or seamlessly connecting with external services.

17.3 Marketplace Ecosystem

Currently, Wix Studio’s app marketplace is more limited compared to platforms like Shopify or Webflow.

18.1 Channels Available

User feedback indicates areas for improvement, particularly in client feedback mechanisms, platform stability, and customer support.

18.2 Response Time & Quality

Many users report that support agents often lack the necessary technical expertise to resolve complex issues, resulting in repetitive troubleshooting steps that often fail to yield a satisfactory solution.

18.3 Knowledge Base & Documentation

Some users believe that front-line support lacks the necessary expertise, and access to more experienced technicians is limited.

19.1 Blog editor experience

User experiences highlight significant challenges related to editor performance, responsiveness, and flexibility in customization. These issues may affect the efficiency and effectiveness of blogging on the platform.

19.2 SEO Features for Blogs

Wix Studio offers AI-driven tools designed to streamline blog creation and enhance SEO, such as content generation and SEO optimization. There have been improvements in the automatic addition of canonical tags to blog posts.

19.3 Category and Tag Management

Wix Studio allows users to create and assign tags to blog posts, with each post supporting up to 30 tags. Users have the option to edit these tags. However, managing categories in Wix Studio presents its own set of challenges.

19.4 RSS Feeds and Syndication

RSS feed may not fully support all types of embedded content. Also another limitation is the inability to generate RSS feeds for specific blog categories.