Today, almost every individual and organization can make a mobile app. Whether you’re an amateur developer or a business looking to get in on this growing market, there are ample opportunities to do so.
The question is, why would you want to? Well, there are many compelling arguments for jumping on the mobile app development bandwagon, so let’s go over some of the main motivators to improve your understanding of this movement.
11 Great reasons to develop a mobile app
You can capture and convert more customers
From a business perspective, launching a transactional app that allows customers to make purchases and find out all about your products and services is a good move.
Apps have been a dominant force on mobile devices for years, easily outpacing browser-based site visits.
It means that if your website development task isn’t generating the sales figures you’d hoped for, an app can bridge the gap and prove a more engaging conduit to connect you with customers and clients.
You can serve customers more effectively
Fielding questions and providing customer support can be expensive and labor-intensive, but a bespoke app can step in to streamline and automate many aspects of the post-sales service you provide.
So while there are of course app development costs to keep in mind, you can save a lot in the long term.
You can grow your mobile app or mobile game
If you follow this guide to marketing for mobile games, it’s possible to create software that will gain traction over time, generating an audience for your business on a scale that you might have only dreamed of in the past.
The app itself can become a huge asset, and a valuable product, which represents your brand effectively to new and returning customers while providing a jumping-off point to promote future projects as well.
You can outdo competitors
When faced with a competitive marketplace, you need to do whatever you can to differentiate yourself from the rest of the pack.
Having an app is not necessarily enough on its own, of course. Yours needs to be more user-friendly, functional, and flexible than those of your rivals, especially in the case that it’s customer-facing.
Even mobile apps that are only intended for internal use must be designed with care. Employees are used to all sorts of software solutions, so there’s a low tolerance for badly designed applications.
You can build brand recognition with a captive audience
When someone downloads your app, it sits on their home screen or in their list of mobile software indefinitely. Thus even if they aren’t using it every day, your brand name and logo design will naturally permeate their consciousness on a regular basis, without this needing to be an in-your-face marketing tactic.
Of course, with the option to add notifications and alerts to your app, you can be more proactive when it comes to reminding users of what it has to offer. But there’s a fine balance to strike here.
Another perk of having your app installed locally on a mobile device is that when a customer is using it, they’re effectively a captive audience. Sure, they could switch apps and look elsewhere for their kicks, but they’re far less likely to do so than if they were just visiting your website in a browser, where rival pages are just a click away.
You can offer a tailored, slick experience
A well-optimized mobile app will feel fast, responsive, and straightforward to launch and use when it’s needed.
There are fewer obstacles in the path between your customers and what you have to offer in this context, and you’re also in charge of how the overall experience is handled, rather than this being at the mercy of whatever browser they’re using.
You can track performance and ask for user input
Modern apps and app store platforms are brimming with analytical abilities, meaning that if you want to get insights into how well your software is performing, and where there’s room for improvement, it’s a breeze.
Likewise, if you rely on feedback from customers to improve services, you can ask them what they think about the app itself.
There’s also a role to be played by user reviews on app stores and elsewhere online. By gauging user sentiment, you’ll know if you’re hitting the mark or if you must do better.
You can expand your reach to new markets
Businesses tend to struggle when it comes to targeting customers in different parts of the country or the world because there are all sorts of obstacles that make it hard to achieve seamlessly.
App stores attract billions of users from every corner of the globe, and it is through them that ambitious, up-and-coming companies can catapult themselves into the spotlight, even in places where they have not operated beforehand.
A mobile app is a way to test the waters and send out feelers to see whether there’s an appetite for your business and brand in new markets.
You can cut on-site expenses
Having a brick-and-mortar presence is costly, and it’s increasingly unnecessary in an age where mobile apps are more than capable of fulfilling the function of a traditional store for businesses of all sizes.
Even if your premises are not focused on retail, bespoke apps let you create tools for employees which improve productivity and efficiency, while lowering costs associated with operating a physical office building.
There are cost savings to be made in every industry, from manufacturing to finance and beyond. And in times of economic uncertainty, this selling point certainly deserves a mention.
You can empower remote workers
We all know that remote working is more normal today than ever before, but mobile apps aren’t just applicable when employees are working from home. They also make a major difference when they’re developed to assist team members who are out in the field, always on the move, and in need of specific features on the portable devices that they have with them.
Whether you develop an app in-house or outsource this to a third party, the opportunity to assist remote workers is yet another reason to get the ball rolling on this project.
You can be a leader rather than a follower
If you aren’t innovating, it’s easy to feel like you’re always a bit behind the curve, constantly playing catch-up in a world that is moving at a faster pace.
By developing an app, you are taking a forward-thinking stance which also puts you in the driver’s seat, and lets you determine how the needs of your organization are met, or how your personal ambitions are fulfilled.
The bottom line
If you’re still not convinced that making a mobile app is the right route to take, then there’s probably nothing that will sway you in this direction. And indeed not every business has to build online shop to thrive, so don’t feel pressured into doing so out of a feeling of missing out.
If you’ve been energized by what you’ve read, and think that now is the time to strike out with web application development project, remember that this will take time to germinate and launch, so patience is needed.