Trading and financial transactions that are conducted through a digital platform are known as eCommerce activities. E-commerce is way much more than a Business-to-customer transaction and includes activities like online auctions, ticket booking, banking, and business-to-business transactions.
The recent growth in eCommerce has increased the sales and usage of mobile phones; the trading and financial transactions which are carried on mobile devices are known as mobile eCommerce. Investing in eCommerce apps is a risky and serious thing for small business owners because the payback of the investment is unpredictable.
Why your business needs an eCommerce mobile app?
The digital world’s developing speed is so tremendous that it has become very necessary to keep up with the developing speed so that we can enjoy its benefits. There are a total of 195 countries and a population of 7.91 billion in our world, and the acceptance of smartphones in every country is not the same.
Even if the acceptance of smartphones is not the same, approximately 7.27 billion people have mobile phones, and from that, roughly 6.25 billion people have smartphones, and with that, there are somewhat 10.56 billion internet connections available worldwide, which is more than our earth’s population.
With these fascinating yet frightening stats, business owners must develop a mobile eCommerce app for their business to be in the competitive market. If the business is unable to provide its customers with a mobile eCommerce app, then the task of maintaining its position in the market becomes a nightmare.
Here’s, Why your business needs an eCommerce mobile app
Enhanced shopping experience
After the outbreak of lethal COVID-19, almost every person has shifted to online shopping because of which the customers have become techie and also want a constant enhanced personalized shopping experience.
You can provide a satisfactory shopping experience to your customers with your mobile eCommerce app, and with the increase in satisfied customers, there will be an increase in sales with your mobile eCommerce application.
A great marketing tool
In a mobile eCommerce logging in with a cellphone number is a basic process; with this feature, you can connect with your customers very easily and give them updates about upcoming promotional offers and discounts of your business; besides that, you can also provide your customers with the feature of order tracking. Because of these reasons, the mobile app has become a great marketing tool.
Builds your business brand
The mobile eCommerce application is built by combining the best features and specialties, in-trend technologies, exquisite UI/UX designs, and reasonable products; thus, the mobile app enhances the brand image.
Reduction in cart abandonment
There are many reasons for abandoning the cart like additional taxes and shipping costs, compulsory to create an account, lengthy payment process, unable to see the calculated total cost, crashing of the website often, security trust issues, etc.
These kinds of issues are not raised in the mobile application asks for the contact details of the customers at the time of login. Similarly, when a customer shops from a mobile application, their shopping preferences are saved in the settings of the application, which results in a quick checkout process.
High conversion rates
The business has to focus on improving the key performance indicators because, at the end of the day, they are the ones that will serve us well. And according to many surveys, it has come to the conclusion that mobile applications serve more conversion rates than websites or desktop sites.
Now that we have taken a peep into the reasons for having a mobile eCommerce application, let’s hop onto the steps to create your own E-commerce Mobile App.
Steps to create your own e-commerce mobile app
Pinpoint your goals and requirements for your app
Your future goals and key performance indicators are the ones that are going to affect your needed features, development process, etc. So determining your business goals and requirements is very important, and the process of measuring your success is also equally important, so they have to be your first step.
You must research your market size, competitors, targeted audience, and their behaviors to decide your goals, like how much traffic your business can generate, and from that, what is the ratio of business generation from mobile phones? Mobile conversion rates? Etc.
When you have planned out your requirements go for the measurement key performance indicators and how you will extract that data. An answer to these questions is very important; otherwise, your business can face huge losses.
Selecting appropriate technology
For retail eCommerce mobile applications, there are two types of platforms, i.e., Progressive Web Apps and Native Apps.
The PWAs offer the same surfing speed, interaction, and performance as a native app, but without getting downloaded from the AppStore. These apps are a great option for businesses that have high traffic on their sites from mobile phones and also budget-wise.
The Native Apps are the ones that are needed to be downloaded from the AppStore. These apps are developed to operate separately for Android devices and iOS devices, while the PWAs can be operated on both iOS and Android devices. As the native apps are downloaded, they have granted access to the customers’ mobile phones.
Required features and functionalities
Now that your goals and requirement are set go for the features that your application will need. You may now have users’ feedback and experts’ opinions, the latest trends and ideas, desire to outrage your competitors; it’s time for you to understand the problems of your customers and solve those problems to give your customers a satisfying shopping experience.
Develop your mobile app
Your mobile eCommerce app should give your customers a shopping experience even better than the in-person shopping experience. In these terms, using the UX/UI designs for creating your app can be a great opportunity of standing out from the crowd.
Application color schemes, attractive appearance, and smooth modifications from page to page will make an enduring perception of the customer about your store. In other simpler words, the appearance will be your business’ personality for your targeted audience.
Conduct a test for detecting any errors or bugs
A wise person as correctly said that first impressions are the last impressions, so it is very important to test your application before launching it into the market. If the app has any defects, then it is very much recommended to solve those bugs as soon as possible.
Nowadays, there are many social media sites available for marketing and promoting brands, services, and almost everything. Marketing your application will give your project a boost before its launch.
Launch your application
The budget of your business and project determines in which market your application will be launched on Android or iOS. Suppose you have a nominal budget and the majority of users are android users. In that case, you should go with Android, and if you have a high budget and your majority of customers are iOS users, then go for launching your app in iOS.
After all the thorough testing and fixing of any defects, your application is good to go for its launch in the market. At first, you may be required to give your application a nice visibility position in the AppStore of your choice.
In this modern technological era, with the increase in the use of mobile devices, developing an eCommerce store has become very important for business owners.
Having a mobile application helps the business to interact with its customers effectively and creates many other great opportunities for the business. But besides all these points, the main motive of having a mobile eCommerce application is to solve user-oriented problems.
Need any help in designing a mobile app or want to create professional website? Feel free to contact us.