Social media has become an integral part of our lives, with over 3.6 billion people using it worldwide to share photos and videos and communicate with family and friends. It has transformed the way we communicate and engage with each other.
Social media includes using platforms like Facebook, Instagram, X, LinkedIn, or others to promote a product, service, or brand. It involves creating and sharing content, engaging with followers, running paid ads campaigns, and A/B testing to improve the results.
But today, social media is no longer used just for communicating with others. It has become a powerful tool for businesses to reach customers and target audiences.
Here are the 11 major social media management tools that help businesses connect and engage with their target audience.
Top Social Media Management Tools
The best social media marketing tools allow you to schedule content, monitor performance, and analyze all in one place. However, managing and posting content for all platforms can be daunting.
Using the best social media management tools helps to speed up the process and bring all handles in one place. Additionally, brands optimize their social reach using the best social media listening tools to track engagement and analyze audience sentiment, ensuring they stay ahead of trends and customer expectations. Let’s take a look at the best social media management software.Â
1. HubSpot
HubSpot provides a social media tool as a part of its marketing software. It can help you publish and monitor content and make real connections with your audience.
One of the eye-catching features of HubSpot is its robust scheduling tools. It allows you to schedule social media posts in advance and publish them at optimal timings to maximize engagement.
HubSpot
This feature is handy for maintaining a consistent online presence. This allows you to plan social media strategies around peak engagement periods.
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The analytic capabilities provide valuable insights into the ongoing social media campaigns. This allows us to track key metrics like followers’ growth and click-through rates.
Hubspot pricing structure
1. Marketing Hub Professional: $800/month
2. Marketing Hub Enterprise: $3,600/month
Hubspot’s social media tool seamlessly integrates with Hubspot’s other marketing tools. Thus, it creates a unified system for managing various aspects of digital marketing.
Why choose Hubspot?
HubSpot is one of the best social media management tools on the market. Its intuitive dashboard helps users of all technical expertise understand it quickly. The pricing structure is also super versatile.
Additionally, the engagement feature is also a key highlight of this tool. It allows you to closely monitor social media conversations and respond to interactions directly from the dashboard.
2. Sprout Social
Sprout Social is another popular social media marketing and management tool. It can help you schedule and plan social media content creation, manage campaigns, track engagement, and analyze content reports.
Sprout Social is highly feature-rich. It offers various social media marketing tools to effectively manage different social media platforms. While it provides comprehensive paid features, it also complements strategies that incorporate free social media schedulers, giving users flexibility depending on their needs and budget.
Sprout Social
Many social media marketing tools only connect with Facebook, Instagram, and X. But, Sprout Social also connects to TikTok, Pinterest, WhatsApp, YouTube, and LinkedIn.
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It also allows users to use its smart social inbox to manage content. You can also publish content, run reports, assign tasks, and much more.
Sprout Social pricing structure
1. Standard: $199/seat/month
2. Professional: $299/seat/month
3. Advanced: $399/seat/month
4. Enterprise: Request a demo
The content calendar is another incredible function. It can easily create and organize content on social media platforms. It will also showcase all upcoming posts across different social media platforms in one spot.
Why choose Sprout Social?
Sprout Social is a popular social media management platform that offers a comprehensive suite of tools to help businesses effectively manage their social media presence.
Sprout Social can also manage reviews effectively. Businesses can interact with and monitor reviews from various review sites.
3. Buffer
Buffer is a tool for managing all aspects of social media marketing. It is suitable for small agencies and solopreneurs.
It’s a one-stop solution for scheduling posts and tracking performance. Buffer has divided its product into three categories. Depending on your needs, you can choose a plan that best suits you.
Buffer
Buffer has over 75,000 customers worldwide because of its freemium model. The free model will help you test the features before upgrading to a paid plan.
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Another interesting fact about Buffer is that it was the first to introduce the time slot feature. Before that, you had to manually set the date and time of your scheduled posts.
Buffer pricing structure
1. Free: $0
2. Essentials: $5/month/1 channel
3. Teams: $10/month/1 channel
4. Agency: $100/month/10 channels
Buffer has several plans to cater to your needs and also provides a free plan for users who use their account as a hobby. In the free plan, you can connect through social accounts and schedule up to 10 posts.
Why choose Buffer?
Buffer helps you save time, increase efficiency, and improve the overall performance of your social media marketing efforts. It’s perfect for small businesses wanting to improve their social media presence.
To schedule more posts and add an extra user upgrade to premium. Premium allows the scheduling of up to 2000 posts and is suitable for small businesses.
4. Hootsuite
Hootsuite is one of the oldest social media marketing tools in the industry. It has many features that serve as a digital social media manager.
Over the years, Hootsuite has become a comprehensive platform with many features while remaining clean and easy to use.
Hootsuite
Hootsuite allows companies to track their customers’ sentiment and engagement towards their brand. It’s crucial to break down any preconceived notions that customers may have regarding their brand. Hootsuite does an excellent job of providing just that and more.
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Hootsuite is constantly evolving, with a focus on making it easier to manage various social media accounts simultaneously.
Hootsuite pricing structure
1. Professional: $99/month/user
2. Team: $249/month/3 users
3. Enterprise: Request a demo
For example, it now integrates with Grammarly to uphold writing quality and Canva to produce graphics for posts easily.
Why choose Hootsuite?
Hootsuite offers a comprehensive suite of tools to help individuals and businesses effectively manage their social media presence. You can track and measure the performance of your social media campaigns.
Hootsuite not only streamlines social media efforts but also provides content calendars to help businesses stay organized.
5. Social Status
Social Status is a social media marketing tool that automates reporting by analyzing your social profiles. It provides four levels of analytics: profile, ads, competitor, and influencer, and creates customized reports for all four levels. Social Status supports Facebook, Instagram, X (Twitter), and YouTube.
Social Status aims to cater to a wide range of professionals and industries, such as content creators, social media marketers, marketing managers, social media managers, digital marketers, small business owners, etc.
Social Status
Social Status automates social media reporting for you, which in turn saves you a lot of hours.
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Social Status also provides Competitor Analytics, which puts you in charge by identifying content and strategies that competitors are using to build engagement on Facebook, Instagram, YouTube, TikTok, and X (Twitter).
Social Status pricing structure
1. Free: $0
2. Micro: $9/month
3. Starter: $29/month
4. Pro: $49/month
5. Business: $99/month
6. Agency: $199/month
Social Status can track any public profile, learn from the best-performing content, and inform your social strategy.
Why choose Social Status?
Social Status is primarily focused on social media analytics and reporting. If you’re looking for a tool to efficiently generate detailed reports and insights from your social media campaigns, Social Status can be a strong contender.
With Social Status, you can explore every metric in one compact dashboard, going beyond each built-in social media analytics.
6. Sendible
Sendible is one of the most powerful social media management tools for businesses of all sizes. Whether you own a small startup or a large enterprise, this platform can easily manage multiple social media accounts.
It puts everything in one place, so you don’t have to switch between platforms. This way, you can also find something you’re looking for quite easily. You don’t need to worry about logging into different platforms.
Sendible
You can seamlessly monitor, analyze, and report on your social media channels. This is undoubtedly one of Sendible’s best features. Thanks to such monitoring, you will know which posts are working and which aren’t.
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On top of that, Sendible acts like a social media assistant, helping you boost engagement and grow followers. However, make sure you’re customizing the dashboard to fit your business’s unique needs.
Sendible pricing structure
1. Creator: $29/month
2. Traction: $89/month
3. Scale: $199/month
4. Advanced: $240/month
5. Enterprise: $750/month
I should also emphasize its unified inbox. While many other social media tools provide such inboxes, Sendible takes customization and navigation to a whole new level. It can help you quickly respond to all messages from one spot.
Why choose Sendible?
Sendible offers competitive pricing plans, especially for agencies managing multiple clients. While it may not have all the bells and whistles of some competitors, Sendible covers essential features like scheduling.
No wonder Sendible is a favorite among marketing agencies and teams. With such excellent features, Sendible can boost your social media marketing campaigns.
7. Later
Later stands out from the crowd as a tool for Instagram, with added support for other platforms like Pinterest, Facebook, and X (Twitter). Its unique selling point includes a visual social media calendar and scheduling capabilities unmatched in the market.
By providing a wide range of features and functionality, Sendible is able to replicate the best features of each social media platform, allowing users to maintain consistent visibility on Facebook, Instagram, Pinterest, and X(Twitter).
Later
Moreover, users can get quick access to images and videos using a mobile app, making it easier to schedule and publish engaging content. This feature is especially useful for people who rely on visual content in their social media strategy.
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The ability to access Later through its mobile app and website is just another bonus. Users can schedule posts from anywhere, making sure that they won’t miss engagement opportunities with their audience.
Later pricing structure
1. Starter: $25/month
2. Growth: $45/month
3. Advanced: $80/month
4. Agency: $200/month
5. Enterprise: Book a demo
In addition to scheduling capabilities, Later also provides data insights on content engagements and the best times to post. This feature allows users to make informed decisions about their social media strategies to maximize reach.
Why choose Later?
Later’s drag-and-drop calendar makes it easy to plan your content in advance and visualize your feed. Later also offers a robust Linkin.bio tool to help you drive traffic to your website or online store.
Later helps streamline social media management by providing a friendly interface, scheduling capabilities, and analytics.
8. eClincher
An all-around tool for posting, eClincher is known for its robustness and versatility. It caters to various SMM needs ranging from post-scheduling and content management to monitoring and analyzing.
eClincher helps companies boost social media ROI through effective online presence management. It is designed to make marketing activities more manageable.
eClincher
eClincher supports various social media platforms such as Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, YouTube, TikTok, Google Business, WordPress, Yelp, and many more.
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But the bonus is its two unique features: reputation management and brand tracking. These features can be helpful for your overall marketing strategy.
eClincher pricing structure
1. Basic: $58.50/month
2. Premier: $157.50/month
3. Agency: $382.50/month
Using eClincher allows instant access to brand mentions in social media, news, forums, blogs, reviews, and other places. You can also discover how people feel about your brand (positive, negative, and neutral).
Why choose eClincher?
eClincher is a comprehensive social media management platform that offers a robust set of features to streamline your social media efforts.
eClincher believes you should always respond to brand mentions, whether good or bad. It helps you strengthen your relationship with existing customers and allows you to respond to mentions immediately.
9. CoSchedule
CoSchedule is one of the best social media tools for marketing, focusing on content organization. It integrates content marketing, project management, and social media trends into one unified platform.
This tool allows marketers to organize all their marketing activities, including social media marketing, in one place, making it a great tool for planning and executing marketing strategies.
CoSchedule
This tool is for those who are looking for a tool that can schedule and manage multiple projects easily and efficiently. The ideal customer for CoSchedule is the one who works in marketing.
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CoSchedule offers three different packages: Blog Calendar, Marketing Calendar, and Marketing Suite.
CoSchedule pricing structure
1. Free: $0
2. Social: $19/month
3. Agency: $49/month
4. Content: Contact sales
5. Marketing Suite: Contact sales
While CoSchedule is a great tool for marketing teams. It is a necessary tool for solopreneurs. There are even “individual” plans which you can customize to a degree.
Why choose CoSchedule?
Plan, organize, and track all your content, including blog posts, social media, email campaigns, and more, in one place. You can also use built-in tools to optimize your content for SEO and engagement.
Even better, the CoSchedule team has created some fantastic resources, such as infographics and tutorials.
10. Canva
It’s a free social media tool for designing graphics. With its vast collection of pre-made templates, Canva lets you create original designs in just a few clicks.
These are optimized according to each platform’s recommended image size, so you don’t have to crop your designs after creating them.
Canva
Canva has established a significant market share, drawing in 125 million monthly users and producing more than 6 million designs daily. These enormous numbers highlight Canva’s contribution to the democratization of design, which has made it available to everyone instead of just professionals.
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This is a great tool for anyone who wants to try designing. Even beginners can make stunning designs in no time.
Canva pricing structure
1. Free: $0
2. Pro: $14.99/month
3. Teams: $29.99/month
Its user-friendly interface and wide range of features make it one of the most popular tools among professionals and amateurs.
Why choose Canva?
Choose from a wide range of professionally designed templates for various purposes. Access millions of high-quality images, icons, and other design elements.
With its easy-to-use tools and wide range of templates, you can make professional-looking designs in just a few clicks.
11. BuzzSumo
Buzzsumo has become a crucial tool for social media specialists and marketers to enhance content marketing strategies.
Buzzsumo’s ability to analyze billions of pieces of content enables it to find relevant and trending content for clients’ social media platforms.
Buzzsumo
Users also appreciate the dashboard, which presents all information in one place, enabling cross-collaboration among teams, streamlining the process of making SEO strategies, and finding topics of interest.
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In addition, Buzzsumo helps with influencer outreach, researching themes, coming up with content ideas, finding influencers, and rewriting blog headlines to attract more visitors.
Buzzsumo pricing structure
1. Content Creation: $199/month
2. PR & Comms: $299/month
3. Suite: $499/month
4. Enterprise: $999/month
Moreover, offering suggestions for webinars, blog articles, videos, and other types of content also streamlines content strategy.
Why choose Buzzsumo?
BuzzSumo provides valuable data and insights to help you create better content, reach your target audience, and measure your success.
Overall, BuzzSumo provides efficiency, which is critical for social media experts and marketing agencies to improve their content marketing strategies.
Ready to use the best Social Media Management Tool?
Being a social media manager is not easy. It’s not just about posting. You have to be a content creator, graphic designer, salesperson, and customer service advocate all at once.
These tasks may seem too daunting to complete. If you need help, these social media management tools will undoubtedly prove highly beneficial for businesses. Such tools can automate various repetitive and routine tasks.
What’s your opinion on my blog? Which tool do you find the most helpful? Let me know in the comments below.
