There is no denying the fact that a company is successful by virtue of its talent. Whether you are a B2B business, a B2C business, a product-based company, or a service-based company, you need talented and skilled team members to stand out and scale forward.
But why am I telling you this? Because candidates and employees are the core of the LinkedIn life page, that's our focus for this blog.
Well, initially, it might seem a big investment to you, considering the yearly package for LinkedIn career pages is quite an expense. But trust me on this; this will get you even more value out of it. So, getting started, in this blog, we will be discussing how to set up and make the most of your LinkedIn Life page.
But before we get into the nitty-gritty, it is important that you understand the overall concept of the Career page.
What is the LinkedIn Career page?
LinkedIn Life page is a separate entity tagged to your original LinkedIn page. This page is like the premium version of LinkedIn that unlocks a lot more functionalities than available on the regular page.
The chief purpose of this page is to attract talent and engage existing employees of a company. It enables companies to activate the Job Tab on the company page and post job postings, so prospective candidates can easily apply for the available jobs from LinkedIn itself.
Another highlight of the LinkedIn life page is the Life Tab. This tab provides a selective group of audience with a personalized look into your company's culture, events, structure, and other insights.
You can also track pixels on the LinkedIn life page. In this blog, we will be specifically focusing on the Life tab and how to make the most of it.
How to set up the LinkedIn life tab?
These are the following fields you will need to update for your LinkedIn life page:
Main Image or video
It is basically the banner of the Life page, and it is the first thing that visitors will see when they land on your page. It's a great opportunity to capture the attention of prospective candidates and showcase the essence of your organization.
Try to add a group image that sends out the right message that you are a team and you love working together.
This is where you will put your leaders' names and other information. This is a crucial part of the page, as you showcase the most important and authoritative people of the organization in this module as per the hierarchy.
Make sure that the designations are accurate and the profile of each leader is active.
When it comes to candidates, they tend to check the profile of the leaders besides that of the said company.
The more the leaders seem connected to the company, the better.
Custom Spotlight Module
Here you can add 2-3 custom modules from your website to showcase what's relevant for you. Here you can add and showcase any aspect of life at your company, ranging from group activities to individual achievements to client reviews, etc.
In my opinion, this module should not be something that comes across as salesy or too cheesy. Don't be scared to go candid and highlight the real culture of your organization.
As you can see, we have added three sections.
In the first section, we have put out a general description of the company culture and what we believe in. Additionally, we have included the links of our Career Website where a candidate can find the relevant information about webdew and joining webdew.
In the second section, we have captured one of the recurring activities in the company, Thursday Talk. This practice is growth-oriented and shows the visitors how the company works on developing the soft skills of employees and gives them a platform to put across their thoughts.
The last section is all about candidates. It shares a glimpse of our Career Paradise campaign, where they can find actually valuable tips on their career. It presents another opportunity for us to showcase our helping mindset and establish our growth-oriented culture.
People love to look at images. When visitors land on your Life page on LinkedIn and see the smiling faces of your team, they will feel connected even though they will be looking at strangers.
Don't be afraid to go goofy and quirky on this. Add images where people can be seen having real fun. Let the visitors know that you work hard and you party hard. A friendly approach will help you attract more candidates.
It is where you engage your existing employees and inspires them to stay more active on LinkedIn. The employee perspective module on the Life page is where you can share the content your employees published on LinkedIn.
You can publish at least two and a maximum of three blogs here. You can keep changing the articles, so all your employees can have their moment. This way, you can also showcase the skills of your employees.
In webdew, we run a blog campaign where all the members share a blog each month, sharing their expertise and new learnings. If you have any such campaigns, you can definitely showcase them here.
Whether it's clients or candidates, people want to verify the value of a company from the people who have actually had their experience. The testimonials section is your gateway to earn a reputation among prospects.
We have shared the testimonials of two of our oldest members to send across the right message. Make sure the reviews are not shallow and short. They should be humble and honest. Don't put up something that does not agree with your internal policy.
After you have added all the relevant information and set up the tab, you can preview it. If you are not happy with the changes, you can go back and start over, and if you are satisfied with the results, you can go ahead and hit publish.
When you enhance your Career pages on linked in, you get some added advantages from LinkedIn as well. LinkedIn targets all the audience worldwide except for the company employees.
The ad will appear on the profile of your employee.
Whenever someone comes across the profile of any of your team members or employees, they will see the ad post of your company. It will extend your reach and prompt visitors to check out your page and follow it.
In a crux
Please note that the life page is entirely to build an authoritative presence of your company on LinkedIn, and it serves entirely from an employee perspective. It has nothing to do with the clients, and you can not expect it to get you conversions.
Instead, it will get you credibility, establish your organization's social media presence and attract a richer pool of talents. So, be relevant, stay honest and enjoy the perks of your new career pages!
Need any help in setting such a page for your company? Feel free to contact us.