If you’re in the marketing industry, you know the importance of creating content that ranks higher on Google SERPs. However, that’s not enough. Your content won’t generate any ROI until you start adding promotional links.
This is the work of search engine optimization. It enhances your content visibility and puts them in front of the relevant target audiences. But the process is pretty overwhelming, especially when you’re just starting out.
If you have a lot of informative content, you can consider link building to improve the overall rankings. These links will ensure your website and content appear in relevant search results.
But, the link building process is also daunting and time-consuming. But when you outsource link building, you don’t need to worry about such hassles. In this article, I will discuss some of the best benefits of outsourcing link building for your website.
What is link building?
Link building is acquiring hyperlinks from other websites that are on your own. These links are known as backlinks, which help us improve website traffic, authority, and ranking. Quality backlinks from reputed websites help us top-rank our page in SERPS.
But what’s the primary concept behind link building? For instance, people trust a recommendation from someone they know before purchasing something. Their purchasing decision depends on the opinion of trusted sources. The same concept applies to ranking.
Reputation is one of the most important factors in the online world. So, people only have faith in content and websites that are vouched by reputed and credible sources. They usually don’t interact with something they’ve never heard before.
And, if you’re starting out, a link from reputed websites linking to your content will take your Google rankings to a whole new level. The more external links you get, the better. However, make sure you pay close attention to the quality of the backlinks.
Why is link building important?
Before I discuss why you should outsource link building, let’s see why link building is important. Yes, I have stated a couple of facts earlier. But I suppose those are not enough.
Link building will boost your content and digital marketing strategy. When you acquire high-quality and relevant backlinks, your marketing efforts will start generating higher ROI. Here are some reasons why link building is important.Â
1. You can grow traffic
When a trusted website has higher traffic links back to your content, your website and content traffic will automatically grow. Let’s put it this way. You’re reading an article in MOZ, and you see they are linking something to another website. You won’t hesitate twice to click on the link, given Moz’s reputation and credibility.
Since you know that Moz is trusted, you won’t have any fear of third-party links. You know they won’t include any vague links. But the same cannot be said for other shady websites with lower traffic.
In short, link building services are one of the most effective ways to increase your content and website traffic. But remember that just because you receive higher traffic doesn’t mean all those visitors will convert.
2. Boosted rankings
If no links are pointed towards your website and content, it’s almost impossible for Google to rank your website. For example, you want to rank for a certain keyword. The odds are that the keyword is already saturated with many brands that use the same.
And, they probably have more trusted and credible backlinks than you do. In such cases, you must acquire more backlinks than your competitors. This is the only way to outperform them.
You can also use various marketing tools like Moz, Semrush, Ahrefs, etc. to acquire backlinks. Once you start integrating them, you will see a steep upgrade in your website rankings.
3. Enhanced credibility
Google always tries to provide its users with relevant search results quickly. The search engine has to serve something that meets the users’ requirements while also providing unique value propositions.
Even though Google has super strong algorithms, it also needs help while determining the value, credibility, and quality of the content. With backlinks, you can signal Google that your content has everything that a user is searching for.
Google will understand that your website and content are genuine, not malicious. Every link on your website will work as a seal of trust, ultimately leading to more credibility.
Why Outsource Link Building for your website?
Now that you know why link building is important, it’s time to know why you need to outsource link building. You may think, why consider outsourcing when you can build links all by yourself? You can save a lot of money, right?
But that’s not the case. Link building is all about experience, and even if you do have experience, you cannot devote enough time. This is because link building is also super time-consuming.
So, what choices do you have? Simple – outsource link building process so you can focus on other core tasks. Let’s see why outsourcing link building will prove beneficial.
1. You can save time and money
I know that you need to manage your online reputation. However, maintaining a solid online presence and higher SERPs on Google can be extremely challenging. This is true, especially for small business owners with a limited budget.
When you’re considering link building management, you need to contact bloggers and highlu credible websites to mention your content. You also need to create high-quality content and make sure it’s capable of meeting quality standards.
When you outsource link building, you don’t need to worry about creating an irrelevant department. This is because the agency will handle all the link building tasks. Remember that maintaining online visibility is hard, so it’s best to leave the tasks to experts. Staff augmentation vs outsourcing is an important consideration, and outsourcing can often provide more flexibility and expertise without the need to expand your internal team.
2. No need to hire an in-house team
When you’re building links for your website, you might want to hire an in-house team. You can also consider the link building process on your own, especially if you have SEO knowledge. But, remember that it will be too time-consuming.
So, you may think that hiring an in-house team is your only option. However, you will be at risk knowing that the in-house link building team may fail to live up to your expectations. You also need to train them and hone their skills, which will be another time-consuming factor.
You don’t need to hire an in-house team when you outsource link building to external agencies. They know what they are doing and will get you high-quality backlinks with utmost precision. They have multiple people working on your content and website to ensure you see results faster.
3. You can control costs
A cost or budget excess is one of the main drawbacks of developing your own backlink profile. Hiring a small staff internally to handle link-building can incur additional costs. This won’t prove good when your business runs on a tight budget.
Additionally, it can be quite difficult to manage or control costs on your own. This is because you might not have a strong relationship with a publisher or content writer who can provide high-quality services at a reasonable rate.
When you work with an experienced firm, you can reduce these risks. Moreover, outsourcing link building will also help you manage the costs associated with your overall link-building plan. You can adjust the budget as per the number of links you want.
4. You want your content to rank better
I believe you’re in the marketing industry. Whether you’re a seasoned professional or a beginner, you know the importance of content visibility. After all, we are all writing content to capture the attention of our target audiences.
Thus, we all want our content to rank better. We always try to achieve the top three positions within the Google SERPs. And if we achieve a snippet, it’s like a dream come true.
But sometimes, your content won’t rank, no matter how informative and engaging they are. This is undoubtedly frustrating, seeing your well-written content not ranking despite best ranking factors.
If that’s the case, you need to insert high-quality links to your content. Make sure you contact a third-party agency to outsource backlinks. They will ensure your content ranks better.
5. You need to scale
This is one of the best reasons why you must outsource link building services. While the quality of links is of utmost importance, you also need to ensure you’re receiving at a steady pace and volume. I recommend getting 10 links a month, as it will benefit your business.
When you outsource link building, you’re connecting with link building specialists. They have been in this industry for quite some time. Thus, they have excellent tips to scale your business as quickly as possible.
They are highly experienced and professional individuals. They will offer you a personalized approach despite your link building needs. However, make sure you have realistic expectations.
6. You need expert suggestions
This is another benefit of outsourcing link building for your website. When you outsource link building, you can access a team of experts. These professionals have knowledge and expertise in SEO.
As per industry trends, these professionals upgrade their knowledge. This way, they ensure that the link building strategy is effective and compliant with search engine guidelines. If you have access to experts in your business, they will outsource links from the correct website niche.
Truth be told, this is an important factor in getting authority and traffic to your website. This is because getting links from random sites may not help you to achieve SEO objectives.
7. You can fulfill goals quickly
You’re considering backlinks for a specific goal. I mean, no one wakes up on a fine morning and decides to acquire high-quality backlinks for their website. They are doing this because they have something specific they want to achieve.
Let’s say you want backlinks to outperform your competitors. Or you want to collaborate with some big websites in your industry. While having goals is the first step to success, fulfilling them is quite challenging.
Outsourcing link building to experts will streamline various aspects and take the load off your shoulders. Moreover, you will see results faster. Having a clear task will help you track success easily.
8. You want quality control
In addition to keeping you updated about the latest link-building algorithms, outsourcing provides you with the dual benefits of quality control and peace of mind. When you contact a professional agency, they will ensure your link building strategies are updated.
Link-building agencies typically have a rigorous filtering process, which means you can rely on the backlinks you receive to be relevant and high-quality. These agencies are skilled at identifying trustworthy sources that resonate with your target audience.
With a professional team managing your link-building efforts, you can focus on other aspects of your business.
9. You can access top-notch SEO tools
Leveraging digital tools and platforms is essential to effectively analyzing outcomes and gathering crucial insights that drive backlinking growth. These tools provide detailed data on link performance, allowing users to make informed decisions and adjust strategies as needed.
The top outbound link-building firms are well-versed in utilizing these advanced platforms and SEO tools. They don’t just execute the basic tasks; they go the extra mile by deploying cutting-edge technology to ensure your business achieves the best possible results.
You gain access to their expertise and resources when you contact an agency to outsource link building. This will help you stay ahead of the competition and maximize the impact of your link-building efforts.
10. You can get links quickly
When you contact a link building agency, they will always work on a plan to get you links more quickly. Agencies like Jeenam Infotech, a SaaS link building agency, prepare a list of trusted websites from where you can acquire links within 24 hours. Seems fast, right?
So, while your in-house team may take a couple of days to get backlinks, the agencies will do it within hours. This super-fast approach will prove highly beneficial for your business.
11. Your backlinking strategies will improve
You might have tried reaching out to bloggers on your own or heard of services like these. But you might miss out on most of your activities if you don’t understand how this operates well enough.
Building e-commerce links, for instance, is not simple if you manage an online business. It may be impossible to provide backlinks to your website without appearing overly promotional.
Search engines may suspend or flag you if you are careless. Nonetheless, a company could complete the task and make the connections seem genuine. Additionally, agencies possess the expertise to generate links that are search engine friendly. They additionally possess better techniques for obtaining links to pages that are challenging to link to.
Ready to Outsource Link Building?
There you have it: 11 most effective reasons to outsource your business’s link building process. Whether you own a small startup or a large business, these steps will prove highly beneficial for your business.
However, make sure you always contact a professional and reputed third-party agency. They will ensure you always receive quality backlinks on your website.
I hope you found this blog informative. Have you considered any agency to outsource link building for your website? Let me know in the comments below.
