In today's world, every business goes online. Entrepreneurs think about building their brand in an online market even before thinking about how they shall sell their products in the physical market.
SEO is one of the best strategies to appear your brand in the online market to build a brand online. Search engine optimization is part of every organization's marketing strategy because it is cost-effective and gives you long-term results.
SEO is a powerful strategy that is easy to implement, but to master it is not everyone's cup of tea. You can find many online resources to improve your SEO strategy. But while applying those tips and strategies, we ignore some small but important factors that need to be taken care of at every step.
In this blog, I will list some common mistakes that you might make in your SEO campaign to keep an eye on these in the future. These mentioned mistakes will help you improve your SEO strategy.
Let's get started…
Most common SEO mistakes to avoid in 2023
Not using search engine analytics tools
A search engine analytics tool is a free tool to analyze the results of your page on a particular search engine. Google is the most famous search engine, so google analytics is one of the must-have tools to track your website performance on the web.
But there are other competitors of Google like Bing, Yahoo, and Duck duck go are other search engines. You can use their analytic tools to determine how you perform in those search engines.
Why should you use their analytic tools? It is best to use their analytic tools because they are the search engine's original tools and not third-party tools. This ensures that you get the most relevant data related to your searches on SERP.
Using the right analytics tools will help you shape and re-shape your SEO strategy and place you in higher positions within your industry. Knowing your audience helps here. For example, if you want to attract more Google users, you should explore the benefits of a method called scrape Google that can retrieve data from other websites, check what your competitors do and what type of keywords they are using - this way, you will avoid notorious keyword stuffing and deliver a better experience to your visitors.
With the help of analytic tools, you can find which page is underperforming and which page is doing well on the SERP of your website. This data helps you strategize your SEO campaign and helps you to save time to not re-optimize the page that is already performing.
Thin and duplicate content
Content is the king in SEO. It is a fact that every SEO professional knows, and we hear this time and again. It is true because a website ranks for the keywords used in the content.
A common mistake that you can mostly see happening is having thin content on the website's product and service pages. Built content can improve your website's SEO as well as inbound traffic. Good content on a page helps visitors to understand they are coming to the right place for their queries.
Like thin content, sometimes the content you publish on your website might have also been published on other websites. This leads to the creation of duplicate content.
Due to a lack of proper content analysis, duplicate content issues sometimes go unnoticed. Also, when web developers post content on the website, they might miss out on the effect of duplicate content on the SEO of the website.
Having thin, scraped, duplicate, and low-value content are big but common mistakes that can lead to a thin content penalty from Google and drastically hamper your SERP results.
Keyword Stuffed Content
Keyword stuffing is a black hat SEO technique used to manipulate SERP ranking for a short time until search engines catch you and give you a penalty for that.
But sometimes, when you write content, you might not care about google search guidelines or use keywords more than required which makes the content keyword stuffed. According to Google, a keyword should not be used more than 1% to 4%.
Therefore, always analyze your content before publishing it on the website so that there should be no keyword spamming in the content.
Also, remember that content should be written to solve searchers' queries rather than stuffing it with only keywords with the only goal to rank high.
Under-optimized meta tags
Meta tags help search engines identify what type of content is on that web page. Some of the important meta tags are Meta title, meta description, Meta heading tag, and meta alt tag.
- Meta title: This tag not only helps you to rank higher but also increases the click-through rate of the website. If we do not optimize the tidal tag, then google automatically fetches the tag from the content. Adding your keyword in the title tag and writing your title tag that makes searchers click on it is what an optimized meta title is.
- Meta Description: The meta description is a short summary of the web page content like the title tag. It is also important as it helps in ranking and increasing click-through rate.
- Meta Header Tags: Header tags are also important as they tell search engines about the different parts of the content. Using keywords in these headings gives more weightage and helps you rank for the same.
There are six heading tags, but it is noted that H1 is the most important and powerful, and H6 is the least important and weak heading tag. H1, H2, and H3 are the most recommended tags.
A common mistake is keeping these tags empty or using them with the wrong keywords. It is a mistake that must be avoided in your SEO campaign.
Not Using Search Console Data
Similar to Google Analytics, the Google Search Console is another free tool made available by Google. This tool provides you data on clicks, best-performing web pages, queries for which your website ranks higher, and errors in the website. It also gives you data on spammy backlinks and the performance of your core web vitals.
Using all this data can help you optimize your website and strategies for your SEO campaign. But after creating a search console account and adding it to the website, it is a common mistake to ignore it and only use it for knowing the number of clicks and impressions. Therefore, use Google Search Control to make the maximum out of your SEO campaign.
Not Updating your Old Content
Everyone is aware of the fact that content is the core of SEO. Without content, you can't rank on SERP.
Once your website is live and the content is posted, it will stay the same forever. Even the website blogs, once published and rest, stay the same.
As time goes by and digital trends change, you need to update your content accordingly. When any search engine bot comes to your website, they are looking for new content on the website so that it can give the latest results to searchers. Not updating your old content is one of the most common SEO mistakes.
Not Updating your Sitemap
A sitemap is a file that contains website pages in one place. It helps search engine bots to find every page, all in one place.
So when you add new things or add new content to the website, you should update our sitemap after any changes in the website. This helps them to crawl and index easily.
Making your website visible is the major goal of a business, and it is possible only if your website is search engine optimized. This blog showed you the most common SEO mistakes you must avoid so that your website ranks better on search engines.
Even though these are not the complete list of common SEO mistakes, keeping an eye on these mistakes will help you improve your search presence.