SEO plays an important role in the life of marketers. When you optimize your website, including blog pages, then you are basically making your content more visible to your audience. But does your content strategy follow the SEO approach?
Well! If not, then it is a wasted opportunity, and you won't be able to see results as expected. No matter whether you just landed into the world of blogging or writing blogs for the last many years, having the right set of keywords is highly essential.
Going with a trending topic will not only increase the chances of making your blog post most popular but also helps in pulling the traffic in common months and years. For example, how-to blogs are evergreen content that will boost your content strategy.
Now, let's understand more about why you should invest time in keywords.
Why are Keywords important for a blog?
Keywords are an essential ingredient of a blog post, just like sugar in the cake. Say if you make a cake without sugar, nobody will like it; similarly, it is with the keywords. If your blog post does not include relevant keywords, then it might not reach people.
Well! If you are reading this blog, then the chances are quite high that you are unsure how and where to add target SEO keywords in the blog post.
Need not fret!
Just follow the steps to use the best keywords in the content so that it ranks higher on search engines.
How to integrate keywords in blog posts?
Identify the right keywords
Before you utilize anything, it's crucial that you determine which keywords need to be focused on in your blog post. Finding the right keywords for your blog strategy depends on your goals. Always go with the more relevant one to your target audience because it will surely outperform in the month and years to come.
The keywords having the highest traffic are the ones that people are actually looking for. If you successfully provide the exact solution to their query, it will help you get ranked higher on Google.
Now that we understand that keyword research is essential, it's time to understand how you can search the keywords for your blog.
How to search keywords for blog posts?
SEO tools are one of the best ways to find the right keywords for blogs. There are both free and paid tools like Uber Suggest, Google Keyword Planner, Ahrefs, SEMrush, Google Correlate, etc., that are commonly used to search keywords for blogs.
Look for the keywords with maximum search volume and minimum difficulty. Also, whenever you choose the keywords, go with a long-tail keyword as it has more chances to be in the top searches.
For example, if you choose the "benefits of explainer videos" as your blog title, then make sure this phrase is added in the title tag, meta description, URL, and blog title, and it will help you in increasing the click-through.
Place keywords in subheadings
Once you determine the keyword and appropriately use it in the titles, it's' time to utilize the keyword within the entire blog post. If you want your blog to outperform really well, I would recommend you use different variations of keywords in the subtitles of your blog post.
Breaking up the heading as per SEO will not increase the searches but also boost the readability. Always go with the keywords that resonate with your audience. To know the keywords for subheadings, you can follow the same approach when choosing the keyword for your blog post. Also, you can utilize Google to know the keywords that need to be followed.
Optimize images and keywords
Images added to the blog page also play an important role in making your page highly searchable. According to the research, it is found that 78% of the issues related to SEO are due to poorly optimized images.
So, whenever you add images to your blog posts, try to name them so that it ranks higher on Google. Also, make sure the alt text of images is added accurately. If you already have some blog posts with images on your website, then I would recommend you rename them and give your blog post a new look from an SEO perspective.
Just like other factors, links also own the power to make or break your blog. Links are categorized into two different parts, internal links, and external links. Internal links are the links to the blogs that are published on your own site. In contrast, external links are the links to blog posts that are published on external sites.
We all know that link insertion is essential, but don't be in a hurry while adding a link to your blog. Always add links that have good searches and results. Anchor text and keyword placement are important when it comes to optimizing blogs from an SEO perspective.
Go with the links that include the right keywords and add additional value to the content. But one thing you must consider while adding anchor text is that you don't have to repeat the same keyword multiple times, as it might result in a penalty.
The final say
It would not be wrong to say that keywords are the backbone of your blog posts. If your keywords are placed accurately in the blogs, then you don't have to worry about ranking them on Google.
No matter whether you are writing for your own site or for a client, the points added above will definitely help you in creating an SEO-friendly blog post. So, what are you waiting for?
Start professionally strategizing your blogging strategy. If you still have any concerns or want to avail of the content services, feel free to contact us.