Automation is a pivotal component of email marketing. From taking care of repetitive manual tasks to letting you send the right message at the right time to your subscribers, automation enhances your email marketing efforts by leaps and bounds.
At the same time, however, it is important to bear in mind that automation is no one-trick pony. There are multiple automation workflows out there, and you should aim to include them all in your armor to place yourself ahead of the curve effectively.
Wondering what they are? Well, you’ve arrived at just the right place. In this article, we’ll discuss ten of the most commonly used email automation campaigns you must execute. Read on to find out!
10 Best email automation campaigns
Welcome email campaigns
Sent when a visitor fills out a signup form or subscribes to a brand newsletter for the first time, welcome emails are the first set of communication that customers receive. During this phase, subscribers’ interest in the brands is at its peak.
For this reason, welcome emails generally fetch greater click-throughs and engagement in general compared to other marketing emails. So, should you manage to hit all the right notes with your welcome email, you will essentially be laying down the foundation for strong and lasting customer relationships.
What makes an impactful welcome email, you ask? Take a look.
- Ensure your subject line is catchy. Unless it gets opened, your welcome email won’t really have an opportunity to work its charm on your audience, will it? Keep in mind the ideal subject line length, which is 6-8 words, and aim to be as compelling as possible.
- Offer your readers a relevant action. Remember how we told you that recipients’ interest levels are at their peak during the welcome email phase? Well, it’s up to you to make the most of it! How can you go about it? One of the best ways is by giving your subscribers something to do. Ask them to check out your blog, follow your social media handles, or even allow list you.
- Refrain from taking an overly self-promotional approach. Bear in mind the fact that the welcome email should always be about the customer. The ideal course of action is to include a message of gratitude and set their expectations regarding future communications.
Take a look at these stunning examples.
Abandoned Cart Campaigns
As much as abandoned carts might rent your nightmares, know that they are inevitable. Hence, rather than ruing their occurrence, you should focus on setting up an airtight cart abandonment workflow in place.
Here are some pointers you should keep in mind to craft winning cart abandonment emails.
- Don’t just send one cart abandonment email and stop. You’ll have to execute an entire series of emails to spur the owners of abandoned carts into action.
- Include the image of the abandoned product in your email.
- Offer an incentive to lure back your customers.
Here are some examples to get your creative juices flowing.
Browse Abandonment Campaigns
Browse abandonment occurs when visitors bounce from your website in the middle of browsing. It can be of different types- homepage abandonment, product abandonment, or category abandonment.
However, all of them can be dealt with the right browse abandonment email. Here’s how you can go about crafting one.
- Lay emphasis on your value proposition in your email copy.
- Provide recommendations that align with their browsing behavior.
- Use personalization to increase your email’s appeal.
This browse abandonment email from Uncommon Goods perfectly summarizes the points highlighted above.
Post-purchase Thank You Email Campaigns
Sending a simple yet elegant thank you email to your customers after they have completed a purchase with you can do a whole world of good to your customer retention rates.
Want to know what to take stock of while writing them? Take a look:
- Besides conveying your gratitude, ask them for their feedback on the checkout process too.
- Share the testimonials of other customers who have bought the same product as them.
- Write your email preferably in the second person. It will help your thank you email to establish a personal connection with its reader.
Here’s an example from Chrome Industries to give you some clarity.
Instructional Email Campaigns
Does your job end after a customer completes a transaction with you? Nope. Far from it, in fact. Post their purchase; you must set up an instructional email workflow that will send periodic emails to their inbox, providing them with important information like best practices, caring tips, and FAQs regarding the product they purchased.
It will greatly enhance their user experience and encourage them to keep coming back to you. This email from Amazon is a perfect illustration of an instructional email.
Soliciting feedback from your customers is an excellent way of understanding both how they are engaging with their products as well as identifying the loopholes in your offerings (thereby giving you the opportunity to address them at the earliest).
You can also use these emails to request detailed testimonials from happy customers.
Here’s what Graza’s feedback email looks like.
Up-sell and Cross-sell Campaigns
Whenever a customer buys something from you, you gain insight into their insights and preferences. You can leverage this information by having up-sell and cross-sell automation workflows in place to revamp your sales numbers.
Take a look at this email by KiwiCo, for instance.
We are sure your email list comprises a few contacts who used to be active customers previously but, of late, have become dormant. Now, how can you get them back to their old ways? By greeting them with effective re-engagement emails.
Remind your subscribers what drew them to your brand in the first place. Additionally, if you have added new offerings in the period where they haven’t engaged with you, make sure to mention those in your re-engagement emails as well.
Yoto shows how an ideal re-engagement email should look like over here.
Nothing perhaps is as successful as grabbing customers’ attention as a pitch-perfect back-in-stock email that alerts them to the replenishment of the products they are extremely fond of.
Once you are acquainted with your audience’s purchase histories, interests, and preferences, don’t forget to set up back-in-stock automation workflows, for they can fetch you immense success.
Take a look at this back-in-stock email by Everlane.
Want to gain brownie points from your customers (who doesn’t?)? Win over them by sending them personalized emails on their birthdays or on other milestones such as first-purchase or signup anniversaries.
Here’s an example of a delightful anniversary email by Wemo.
Level Up with HubSpot
Want to take your email marketing game to the next level? Embrace HubSpot at the earliest. So diverse and comprehensive is this powerful platform’s feature suite that delivering a personalized and rewarding customer experience to your subscribers becomes a breeze.
Additionally, HubSpot supports a ton of integrations- both platforms developed and supported by HubSpot as well as those built externally by HubSpot connect partners.
These integrations broaden HubSpot’s scope of possibilities by leaps and bounds, allowing you to obtain the most bang for your buck.
Wrapping It Up
Now that you know which automation campaigns you must use, what are you waiting for? Start implementing them now and watch your business ascend unchartered heights of success!