Customer Relationship Management system (CRM) can be defined as the organized way to deal with customer relations and promote your products and services with them. Software companies have so many teams to lead, so they must have centralized software, and a CRM software fits all its requirements.
CRM acts as a central pool for software companies that assures simplicity, security, scaling of customer interactions. All the customers are registered in the database of CRM with different fields so that they can be uniquely identified and organizations keep in connection with them whenever required.
CRM also increases your business profits and customer satisfaction. Many types of CRM are available in the market as per the customer requirements like Operational CRM, Analytical CRM, and Collaborative CRM.
This blog will share the top CRM used by software companies and the advantages of using them. So let's dive into this blog.
Required features of CRM system
Adopting the right CRM will help you achieve all the required features like contact management, lead generation, sales forecasting, instant messaging, email tracking, and integration with Outlook and Gmail and dashboard-based analytics.
Benefits of CRM
- Better and improved client/customer relationship.
- Improve cross-functionality and increase team productivity.
- Offers strong efficiency in serving clients and provides staff satisfaction.
- Reduces cost and manual efforts.
Drawbacks of not adopting CRM
- It becomes challenging to manage excel sheets of customer information.
- Fight to control multiple tools.
- Small businesses lose track of business deals.
- Lesser customer satisfaction.
Importance of CRM for software companies
If you organize a software company, you have to catch up with more customers to increase your revenue. You will find hassle daily to fulfill your customers' needs, and you can't ignore it.
It is pretty not possible to handle it all alone because, at one time, you'll get fed up and plunged into the software. So, don't waste your time and start adopting CRM software in your software companies.
Currently, 64.2% of companies believe that CRM software has become a great asset for them. It is also estimated that if companies use CRM software, the sales figure will improve by 29%.
These statistics indicate that CRM systems will play a lead role in opening up the doors of business growth and development.
Role of CRM in software companies
Keep a track on sales and marketing activity
If you have a CRM system in your business, approximately 74% of customer satisfaction will improve as CRM is the best software to manage sales and marketing work.
The primary role of CRM in software companies is to organize every single piece of information on a single platform, so it becomes easy for employees to reach there easily. CRM grabs all the data from social media, marketing, etc., which later convert into leads by you and create loyal customers for your company.
Plan and manage projects
Around 91% of businesses use CRM software as CRM software has better functionality than other systems. You can create unlimited records and then generate reports to highlight productivity.
Develop team interaction
Around 91% of businesses use CRM software in their work as CRM software has better functionality than other systems. You can create unlimited records and then generate reports to highlight productivity.
Boost customer satisfaction and loyalty
43% of users interact less with all the features of CRM; if they focus on every element, their work will become easy. Usually, software companies keep their eyes on customer service. After all, the customer is the king of every industry.
Here the role of CRM in software companies is that they offer timely and efficient customer support and resolve customers' daily queries. 65% of professionals believe that CRM systems are easy to use.
Top 5 CRM for Software Companies
Salesforce CRM is a top-notch CRM application. It helps you to manage all the customer interactions of an organization through different media, like phone calls, site email inquiries, and social media.
Salesforce helps you handle all the customer relationships by focusing on sales, marketing, and support processes.
Advantages of Salesforce CRM
- Valuable functional insights and reporting
- Creative data dashboards
- Centralized customer interaction
- Optimization of processes
- Simplified collaboration
HubSpot is a software platform that includes marketing, sales, and service software that helps you grow your business without any compromise.
HubSpot CRM is a cloud-based system that offers a whole stack of software for managing your business paradigms. It also consists of a completely free CRM as its core.
Advantages of HubSpot CRM
- HubSpot CRM is Free
- Social management features
- Website integration
- Communication tracking
- HubSpot marketing integration
- Sales marketing features
Zoho CRM is an online customer relationship management software that helps you manage sales, marketing, and support in one place. It also contains all business processes with features like marketing automation, sales pipeline management, analytics, and more.
Advantages of Zoho CRM
- Migrate data without hassle
- Smart decision making
- Leverages social media
- Open APIs
- Real-time notification
- Integration with AI
- Affordable plans with free trial versions
Pipedrive CRM is one of the best CRM for software companies that carefully maps out each stage of your sales pipeline. It helps in streamlining every aspect of converting a potential deal into a successful sale.Pipedrive is a cloud-based application, so the data can be accessed from anywhere 24*7 by using any web browser or mobile device. It also provides an efficient and user-friendly overview of the sales pipeline.
Advantages of Pipedrive CRM
- Efficient sales management
- Quick deal closure
- Well-organized lead collection
- Extended customization
- Top notch statistics and reporting
- Full mobile optimization
Insightly is a unified CRM for growing businesses. It is widely used by small companies for project management systems and can easily manage customer relationships. It is specially designed to automate as much as possible so users can focus on what tasks and deliverables are buried in contact management.
Advantages of Insightly CRM
- Sales force automation
- Marketing automation
- Customer support
- Mobile & social
- Reporting & analytics
The final takeaway
As of now, you have learned about the importance of CRM in software companies and their advantages. Now it's your time to choose the right one for your business and implement it correctly.
Still, if you have any doubt regarding CRM, then you may reach out to us.