Technology has completely redefined how business is done in the 21st century, not to mention the global pandemic adding fuel to the fire.

Conventional offices have now transformed into co-working spaces, and businesses often consider hiring freelancers for a particular project instead of assigning it to regular employees. This evolution of the workspace landscape has unleashed exceptional opportunities for businesses. 

Hiring freelancers certainly helps you cut down on a few overhead costs like that of workspace and logistics. Besides, it also offers flexibility to a business to hire expert talent for a particular task or project.

However, hiring freelancers can be tricky. After all, there are various variables involved: Will they be a suitable match for your business? Will their skills be top-notch? Can your business even draw in the right talent?

All these questions can feel overwhelming. Nonetheless, using a freelance marketplace can streamline and speed up the entire hiring process and help you reach a larger audience in really less time. 

Read on to find out which freelance marketplace can be suitable for your business.

What is a Freelance Marketplace

Freelance work is on the rise, especially after the pandemic. Besides, freelancing can be an excellent way for budding entrepreneurs to offer services to clients.

And hiring freelancers is a cost-effective way for small businesses to grow a team. Now the question is: where do these freelancers and businesses connect? That's where a freelance marketplace comes in. 

A freelance marketplace in layman's language is basically a doorway to help the salespeople accomplish the goal and increase sales effectively. It is an online repository full of opportunities for anyone looking to get a job done or perhaps needs a job. 

Besides, freelance marketplace websites provide an excellent venue for businesses to post jobs or projects. And then, freelancers can browse opportunities and market their services. All in all, a freelance marketplace can get you qualified candidates for relatively low costs if used the right way.

5 Most popular online freelance marketplace

It may appear like there are a zillion websites for hiring freelancers. And, why not? After all, the freelance market is growing larger day by day. 

However, in your search for freelancers, you can rely on these five freelance marketplace

Let's take an inside look at each.


Freelancer is the world's largest freelancing and crowdsourcing marketplace. Millions of small businesses use this portal to hire freelancers. It connects small and medium-scale clients with freelancers across the globe. Freelancers compete with one another by demonstrating their skills to win rewards by hosting contests.

How does it work?

  • Post your project (it is free to post).
  • You will automatically begin to receive the bids from freelancers listed on the platform.
  • You can make a direct offer as well by browsing the freelancer's list.
  • Then compare the proposals and choose the best.
  • Then, payment is made either after completing the project or according to a schedule of goals you set.
  • Now you can track the project status through the desktop app.


Upwork makes it pretty easy, quick, and cost-effective to find, hire, work with, and pay the most qualified professionals anywhere, any time. It connects you with freelancers to work on all kinds of projects starting from web and mobile app development projects to SEO, social media marketing, content writing, graphic design, admin help, and thousands of other projects.

How does it work?

  • Mention the project and skill set you are looking for.
  • With the help of data science, it will find the best match for your requirement.
  • Then, invite the candidate to submit the bid, review it and hire your favorite.
  • Upwork enables you to provide digital assets in a secure environment so you can pay the freelancer by the hour or have a fixed price for the whole project.
  • Upwork also provides job posts and talent search assistance, consolidated invoicing and billing features, and customer reporting.


Toptal is one of the top hiring freelancer portals in the market, connecting businesses with software developers, engineers, designers, finance experts, product managers, and project managers. It will connect you with experienced and talented freelancers here. Most of the companies like Airbnb, J.P.Morgan, and Emirates hire freelancers from this portal.

How does it work?

  • It is almost similar to other freelancing portals yet fairly simple.
  • Post your requirement for the work you require from the freelancer.
  • It will find you the perfect match for your request.
  • Then, you can lead the process with the selected freelancer and can work with no risk.


Fiverr is the portal that deals with the services like content writing, digital marketing, translation, graphic designing, video editing, and programming. Basically, it is the best portal for companies to hire experts for short-term projects like getting a thoroughly designed business card, to get help with HTML, JavaScript, etc.

How does it work?

  • Fiverr lets you browse the collection of freelancers offering services and place orders in just one click. The services provided in this portal are referred to as Gig.


The most convenient feature of this resource is creating your “Hourlies” for completing tasks. At the beginning of a project, the client provides the important details, which are then sent to an artificial intelligence-based program that analyzes it and matches the client with freelancers who would be a good fit. PeoplePerHour follows a more streamlined process, bringing together freelancers and clients more precisely.

How does it work?

  • Apply to become a certified freelancer
  • Build a great profile
  • Find the perfect projects for you
  • Offer your best skills at your best price
  • Meet project stream
  • Your proposal, your way
  • Easy Invoicing
  • Build a lasting relationship with clients
  • Provide quality experiences

Final Say

Freelance marketplace is essential these days, where one can get the complete information regarding the purchaser or seller, which streamlines the business flow. Moreover, unlike the traditional way, you don't need to go out searching for the client or work spending lots of time; you can use the freelance marketplace for the same.

So, what are you waiting for? Grab the opportunities freelance marketplace is providing you to make your tasks easier. Besides, freelance marketplace is flooded with people from different expertise, ready to take up the job. Now is the time for you to hire the best freelancers in the market!

Frequently Asked Questions

The best online platform for freelancers depends on your specific skills and goals. Popular options include Upwork,, and Fiverr for a wide range of freelance work.

Certainly, Fiverr is a platform where you can sell a variety of services as a freelancer. You can create a profile, list your services, set your prices, and attract clients seeking your expertise in fields like design, writing, programming, and more. It's a popular platform for freelancers to showcase their skills and find clients for their services.

Upwork was one of the largest and most well-known freelance marketplaces in the world. However, the status of the largest freelance marketplace may change over time due to market dynamics and competition.

Fiverr and Upwork serve different needs in the freelance marketplace. Fiverr is well-suited for straightforward, one-off projects with set prices, while Upwork offers a broader range of services and is ideal for long-term collaborations and more complex projects.

Editor: Richa Sharma