Namacoin: Engaging Videos by webdew Builds Online Branding

Background

Salvatore Tegas, CEO of Namastree, is a crypto enthusiast and conservationist. They offer a device powered by photovoltaic panels placed at the top of the prototype, just like the crown of a real tree, able to self-manage by exploiting the energy produced by the platform.

This device can power various systems that produce services. For the choice of services to offer webdew have thought about what can be useful in those places where the scarcity of services is a crucial factor.

Initially a condenser was inserted that uses the condensation of the air to create drinking water and subsequently, all the other devices have been added.

Project Overview

webdew is a place to get your vision live. No burden of asking for follow ups as they are highly transparent, no need to book an appointment for calls as they have project managers to solve your queries 24/7, and no need to worry about quality as experts are highly skilled at fulfilling their job responsibilities. As webdew keep on helping their clients in achieving their goals by offering the best service, the same way clients like Namacoin are pleased to work with webdew and use the final product. 

Namacoin got in touch with webdew team and explained in-depth about the purpose and basic requirements that need to be considered while creating the video. Those are-

Purpose

• Basically, the client was looking for subtle ways that can help them build their online presence.
• Digital marketing is the foundation of online branding, which is impossible without animation and graphics.
• Therefore, hyperscale animation, engaging graphics, and crisp infographics are all that client wanted to kickstart our marketing.

Requirements

• Incredible animation that can describe the power of crypto
• The story should be compelling enough to convey our idea.
• The animated characters should describe poverty.
• Keep the video short but do not compromise with the core of the story

All the points were clearly described by the client which helped webdew to deliver the final product as per the client expectation. There are few challenges that webdew had to go through but at the end everything went well and webdew team was successful in creating script, storyboard and animation. At the end client was happy with the services received and shared a positive feedback with 5 start ratings.

Challenges

• webdew had to make the video that looks more than good so that it can represent its client’s brand. Not only should it be eye candy but it should also be viewer driven. By pulling the right characters, webdew had to make the video that meets the ultimate goal of being remembered.
• The idea that the client wanted to convey was big. webdew had to make a strong video that doesn’t last for minutes on end but generates a good impact.
• Keeping the focus on animation, webdew had to design compelling characters. webdew had to relate the characters to the technology that the client deals in.
• The ultimate goal was to encourage viewers to call to action. webdew had to skillfully place the call to action so that it does not sound promotional to viewers.
• webdew's prime focus was on the audio. Keeping the audio narrative, their goal was to evoke emotions of viewers.

Pathway to Results

Discovery

Prior to starting the video, video artists took time to understand the business, product or idea in a bid to cover the target market, traveller’s pain points and offers.

Script

For Namastree, webdew goal was to write a highly engaging script. webdew team have subject matter experts to convert a client's brand story into a script that will communicate the message in the best way. After writing the script, webdew forwarded to the client to get the approval.

Storyboard

After the approval of script, webdew moved onto the storyboard. The storyboard acts like a visual roadmap for the explainer video. The images include quick sketches or mockups to convey an overall idea. Fortunately, the client was impressed with the sketches in our first attempt and gave us the green signal, to start the process of the video. We offer professional voice-overs for videos. But the client wanted to keep the video voice-over free while delivering the message through graphics. It was not a challenge for webdew as they had already worked on this type of videos.

Custom Design

webdew always a custom fit explainer video for brands. they don’t compromise with philosophy and identity and keep sync amongst characters, color, fonts, graphics and illustrations. For example, Uber preferred the color blue for the video, and finally the team did the same.

Animation

At the end, webdew preplanned the animation to meet the expectations of the client.

Results

The results were quite amazing as the client was able to fulfill what they actually aims for. By sharing the animated video with their audience, they found a good number of improvements and successfully in doing conversions. 

Feedback

The client was very happy with the services offered by the webdew team. He gave 5 start ratings and was also excited to work in the future.