Effortless HubSpot MarketingHub Onboarding for Maestro Steel Detailing

Project Overview

Maestro is one of the most renowned companies that was planning to migrate to HubSpot, for which they were looking for the best HubSpot expert organization. Well! HubSpot is an elaborate platform with many tools and utilities. It keeps updating its functionality and adding new features. When companies initially migrate to HubSpot or start using its CRM, they often encounter difficulties in understanding and usability. It always helps to have HubSpot expert assistance for the onboarding process.

After thorough research and comparisons, our client, Maestro Steel Detailing, reached out to webdew for HubSpot Marketing Hub onboarding. They needed a complete training and onboarding program that would help them align their marketing activities and learn about the best tool utilization.

wedew is a full-service Inbound Marketing agency and one of the top Video Production companies, with a good hold in Marketing, Websites, Videos, and HubSpot services.

It is one of the leading HubSpot Diamond Certified Partner Agencies in India. Our highly dedicated team comprises HubSpot certified digital marketing experts, business analysts, web designers & developers. Thus, we are skilled in conducting HubSpot integrations and have a solid reputation in HubSpot management services.

Finally, we cover the onboarding process so the client can have a smooth start at HubSpot. Thus, it was a one-stop solution for the Maestro Steel detailing team.

Background

One of the pioneers of the steel detailing industry, Maestro Steel Detailing is located in the USA, Canada, and regions of India, serving fabricators worldwide. They offer unsurpassed structural steel detailing services through their combined experience and advanced technology. They provide the following services:

• Steel Detailing
• BIM
• Connection Engineering
• Pre-engineering

And more.

Challenges

The only challenge we faced in the entire process was defining their buyer persona. However, we took good care of that and delivered optimum results. Our mail goal was:

• Marketing Hub Onboarding
• Aligning Marketing activities
• Teaching tool utilization
• Helping in Strategy planning

Pathway to Results

Analysis of their business for better utility of tools

We understand that every business is different and requires different sets of tools to run its operations smoothly. So the first step of our onboarding process is always getting to know the client business and providing them with HubSpot marketing tools' best suggestions and implementations.

Understanding and organizing their marketing and sales process

At this point, we had a good understanding of their sales and marketing processes and recommended aligning and organising them in the HubSpot platform.

Helping them streamline their contact management

Contact management is as important as lead generation, and HubSpot has the right tools and provisions for organizing the same. We help our clients get used to the features and functionalities.

Identifying essential metrics that are important for the client's business

To measure the success of marketing activities, it is essential to choose a handful of metrics. Here we discuss how the client would like to align their marketing activities with the metrics and execute the same in HubSpot.

Getting Maestro team well acquainted with the tools

Once the tools and operations are aligned, we make sure that the team is well acquainted with them and can make HubSpot Marketing Hub's best use.

Results

HubSpot Marketing Hub onboarding, Maestro Steel Detailing accomplished the following:

• Extended their marketing team
• Generated more traffic on landing pages
• Generated more leads through marketing activities
• Continues to feed valuable content to the target audience
• Effectively and efficiently manages and converts leads 
• Boosted their email conversion rate
• Streamlined their SEO structure and blogs