Maropost is a marketing automation platform that has successfully streamlined marketing activities for its clients. It needed data migration and HubSpot integration services, for which they chose webdew.
webdew bagged the project on the grounds of skill and experience. Want to know how webdew successfully delivered the project? Read this case study.
Project Overview
Initially, the Maropost team was working on Salesforce, and they intended to integrate HubSpot with their existing solution. Since they had two teams working on Salesforce and HubSpot, they needed to sync the data and enable a two-way data flow. They also required a data migration service, for which they wanted the assistance of the best HubSpot experts.
After complete research and evaluation, Maropost choose webdew. wedew is a full-service Inbound Marketing agency and one of the top Video Production companies, with a good hold in Marketing, Websites, Videos, and HubSpot services.
The client approached us with a clear need: they wanted to integrate Salesforce with HubSpot. Along with the integration, they required a full data migration and a seamless two-way data flow so that teams using either platform could easily share information and collaborate without any roadblocks.
There were four primary goals:
- Salesforce and HubSpot Integration
- Setting up a seamless invoicing process
- Enable two-way data flow
- Enable marketing automation
Each goal was clearly understood and considered by webdew professionals while delivering the project. After much back-and-forth, webdew successfully delivered all the services, with which the client was very happy and shared positive feedback.
Background
Maropost offers its customers a cloud-based marketing automation platform. It simplifies conducting marketing activities and supports multi-channel customer engagement. Maropost has actively helped its clients generate higher revenue and retain customers. It provides features for email, mobile, social, and web marketing.
Challenges
In the initial phase, we took time to thoroughly understand things. But the time invested was worth it, as all the loopholes were resolved and the final delivery of the project was done on time and with good quality.
Danish and his team were incredible to work with. Very responsive, listened and went to work. Something that we looked at as very daunting didn’t take them much time at all. In addition, they taught us new ways of doing what we were doing to automate and take out the personal touch. As a company that likes to run lean, this was very important to us. We were able to migrate from Salesforce our sales process and flow with ease. We will use Danish and team again!
Process and Problem solving
Requirements and Problem Solving
This is where it all begins. In this first stage, we connect with the client’s team to get a clear understanding of their business and what they’re hoping to achieve. Every company uses HubSpot differently, and their integration needs vary too. That’s why we take the time to dive into the details, identify the right tools, and outline the key requirements before moving forward with the process.
Determining the scope of work
Once we’ve got a solid understanding of the client’s business and goals, we take a closer look at the overall scope of the project. This step is crucial because it helps us spot any potential challenges or roadblocks early on. By identifying these issues upfront, we can address them before diving into the actual work. With the groundwork in place, we’re ready to move on to the next phase.
Carrying out the Implementation
At this stage, we hand things over to our technical team. Based on the client’s requirements, they begin making the necessary changes and setting everything in motion. With a clear understanding of what’s needed, we move forward with implementing the tasks.
Testing for loopholes
Since integrating HubSpot with Salesforce involves managing a large volume of data, we take extra care to review everything once the implementation is complete. This step helps us catch any potential issues and ensure that all functionalities are working as expected. So, after wrapping up the implementation, we moved into the testing phase to identify and fix any errors.
Delivery
At webdew, we always make sure that we deliver the project within the timeline while making the quality of work a priority throughout the process. Maropost is among the several clients we served with quality and consistency. We delivered the project in due time.
Results
As a result of Salesforce and HubSpot integration, Maropost can enjoy:
- A smooth, two-way data flow among teams
- Seamless integration between the two suits
- Smooth communication between internal teams
- Automated workflows for the members
What makes webdew fit the bill?
- Proven track record
- Upfront communication
- Good turnaround time
- Experienced professionals
- Quality work
Feedback
By looking at the review screenshot added above, you can easily relate how satisfied the client is after availing HubSpot services from the experts of webdew.
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