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Pixel-perfect migration from Wordpress to HubSpot for Haptik

Haptik has the vision of enabling the leading companies and minds around the world to use AI for professional conversations on a daily basis. They have previously used HubSpot tools and wanted to migrate from their WordPress CMS to HubSpot CMS. webdew efficiently executed the migration and delivered them with a pixel-perfect website on HubSpot along with custom development.

What is all about?

Haptik is a Jio-Google-Facebook subsidiary. They are an Indian enterprise conversational AI platform that dreams of taking AI to the next level and have businesses and brands communicate through messaging or digital voice interfaces daily. Earlier they used HubSpot portal for, which they consolidated with

Purpose was originally using WordPress CMS. However, once they explored HubSpot CRM and marketing tools, they were intrigued and wanted to move their website to HubSpot CMS. Our target was to execute the migration without any fallouts or loopholes.

Thus, our goals were:

  • To conduct a pixel-perfect migration
  • To enhance the flexibility of the web design
  • To include additional modules
  • To clone the master templates
  • To increase the scope for customizations


Haptik was built on WordPress. As we all know, WordPress uses plugins and templates for basic functionalities. These plugins or modules are open source and can not be changed seamlessly. When we try to move to a new content management system, we come across some predominant challenges. The following were the most prominent ones for our team: 

  • Limited use of pages
  • Dependencies on plugins
  • Restricted to using a pre-built theme
  • Difficulty in carrying out modifications
  • Lack of elements for drag and drop functionality




Ensured a pixel-perfect migration

Since WordPress offers open-source plugins, it becomes challenging to clone a site's pages for the mockup UX. Despite the challenges, we were able to conduct the migration with utmost perfection.

Enabled Haptik to clone the master templates for internal pages

The master template is the starting point for all the other pages of a website. In order to conduct the desired customizations, it is essential that the master template, it's UI and UX is high quality. Since Haptik already has a pre-built design, we had to take care of the cloning. Our team assisted the client in doing the same without any disruptions.

Kept the quality intact 

Migrating from one CMS solution to another, while maintaining the same web design is indeed a significant task. With collective effort and focus, we made sure the quality was intact.

Integrated additional modules

Haptik needed an additional functioning module to conduct its operations and run its website smoothly. They needed additional modules and custom functionalities. Thus, we custom-made additional modules as per the requirements of our client.

Consolidated the website to remove limitations

Having multiple stand-alone modules can restrict the streamlined mode of operations that the users desire. Haptik has the same existing problem which our web designers and developers solved by integrating the modules and removing limitations on the back-end.

Enabled Haptik to create Templates

We enabled Haptik to create tailor-made templates which were not extensibility offered by WordPress. Our team provided them with the access they needed to carry out the changes or develop something from scratch.

Enabled customizations

WordPress limits the freedom of customization for the website owners. While migrating to HubSpot CMS, we had to make sure we made way for our client to add customizations if required. 


We successfully conducted the migration and consolidated the website to remove limitations and unlocked newer functionalities. Our client was rather impressed with the quality of work we delivered and praised us for our dedication and expertise as well.

The new website of is up and running.


We were commended not only for our efficiency and professionalism but also for the speed and transparency we exhibited. Our client was satisfied and responded with very positive feedback.