Services Provided
Client Overview
MACAR Foods is a food import and distribution company that has been operating since 1995. Based in South Florida, they supply products across the United States. They specialize in Mediterranean, Middle Eastern, and other specialty foods, offering a wide range that includes Greek, Halal, Turkish, and Arabic groceries, as well as olive oil and other Mediterranean delicacies. MACAR Foods works with well-known brands like Bisco, Nonolia, Castor, and more, serving both wholesale and retail customers.
Project Overview
MACAR Foods wanted a modern and professional website that could show their wide variety of products, build a strong brand image, and share their long history in the business. The goal was to present them as a trusted distributor with almost 30 years of experience, while clearly showcasing their products, the brands they work with, and their warehouse facilities.
The website design and development on HubSpot CMS needed to be professional, yet warm and approachable, to match the friendly and inviting nature of the food industry
Objectives
- Design a clean and attractive website that matches their Mediterranean and specialty food brand style
- Add separate pages for each product category, such as Halal Meat Wholesale, Turkish Food Wholesale, Olive Oil, Arabic Grocery, Greek Food, and Mediterranean & Specialty Foods.
- Highlight MACAR Foods’ own brands along with the partner brands they work with.
- Share their history, business scale, and professional reputation with customers and partners.
Key Deliverables
- A custom-designed website built on HubSpot CMS.
- Well-organized product category pages to make browsing easier and improve search rankings.
- Brand showcase sections for Bisco, Nonolia, Castor, and other brands.
- Content sections highlighting the company’s history, warehouse facilities, and distribution network.
- Simple, user-friendly navigation and layout designed for B2B buyers.
Our Approach
- Understanding the Brand – We started by learning about MACAR Foods’ history, the variety of products they offer, and their role in the U.S. food market. This helped us design a website that truly represented who they are.
- Designing for the Food Industry – We made sure the website looked professional but also friendly and inviting, so it felt appealing to people in the food industry and matched their Mediterranean and specialty food style.
- Organized Product Presentation – We set up clear product category pages so visitors could easily browse and find exactly what they need, whether it’s Halal meat, olive oil, or Mediterranean groceries.
- Showcasing Brands – We gave special space to feature MACAR Foods’ own brands, like Bisco and Nonolia, as well as their partner brands. This helps customers see the variety and trust the quality.
- Telling the Story – We added sections that talk about MACAR Foods’ nearly 30 years in the business, their warehouses, and their wide distribution network to show their experience and reliability.
- Optimizing for B2B Buyers – Since many of their customers are wholesale buyers, we made the navigation and layout simple and efficient so they could find products quickly and get the information they need without hassle.
Impact & Results
- The client has kept the same design and structure for over 2 years, showing they are happy with the results. This means the website design and layout have stood the test of time. The client didn’t feel the need for major updates, which shows the design works well for their needs and continues to make a good impression.
- They regularly publish blogs to focus on niche product categories and boost their SEO visibility. By posting blog articles about specific types of products, the client attracts more people searching for those items online. This helps the website rank higher on search engines, bringing in more potential customers.
- The website has helped improve their brand credibility and strengthen their position in the U.S. wholesale food market. A professional and well-organized website makes the company look more trustworthy. It also helps them stand out against competitors, giving them a stronger presence in the wholesale food industry across the U.S.
Conclusion
This project gave MACAR Foods a modern, professional, and easy-to-use website that truly reflects their brand and long history in the industry. It not only showcases their wide range of products and brands but also builds trust with customers and partners. The design has remained effective for years, and the ongoing blog content continues to boost their online visibility, helping them maintain a strong position in the U.S. wholesale food market.
If you’re looking to create a professional website that strengthens your brand and drives results, webdew can help turn your vision into reality.
