Is Wix free? What’s the real difference between the $0 plan and the $159 one?
Wix is one of the best website builders, offering a simple drag-and-drop design to powerful business tools. Its pricing ranges from $0 to $159 per month (billed annually), but with so many plans and features, picking the right one can feel overwhelming.
That’s where we come in. Our in-depth analysis of Wix’s 2025 pricing options will help you cut through the noise, compare plans clearly, and make a confident choice that best fits your goals and budget. Let’s break it all down.
How much does Wix cost in 2025?
Though Wix is slightly more expensive than some other website builders, its value justifies the price. Wix offers thousands of website design templates and customization options. This makes Wix, a powerful platform for creating a site that truly stands out.
| Wix Plans 📋 | Monthly💵 | Yearly 💵 | Recommended For 🎯 |
| Free | $0 | $0 | Novice |
| Light | $24 | $17 | Portfolio or personal websites |
| Core | $36 | $29 | Small online stores |
| Business | $43 | $36 | Established business |
| Business Elite | $172 | $159 | Large business with complex needs |
Note: You can use Wix’s free plan for as long as you like, unlike Shopify and Squarespace, which offer only limited-time free trials.
Additionally, all Wix-paid plans come with a 14-day money-back guarantee.
Wix Free Plan – Build your website free of cost
You don’t need to enter any card details for this Wix pricing plan. It’s perfect for beginners who want to explore how website builders work without any commitment.
Features of Free Plan
- 💾 Limited storage (500MB): You’ll only receive 500MB of storage space, which may be insufficient if you plan to upload high-quality images or media. Your site might feel a bit cramped, especially if visuals are a big part of your content.
- 📢 Wix-branded ads: You must be prepared to see Wix ads displayed across your site. Unfortunately, you can’t remove them on the free plan, and they can make your website look less clean or professional.
- 🌐 No custom domain: Your website address will appear as www.accountname.wixsite.com/siteaddress. It’s suitable for personal use or testing but not ideal for branding or business purposes.
- 🛒 No eCommerce features: If you’re thinking of selling products or services, the free plan won’t cut it. Online selling isn’t supported, so you’ll need to upgrade to a paid plan to run a store.
Wix Pricing 2025 – Light Paid Plan at $17 per month
The Light plan is perfect for individuals, freelancers, or small teams who want to create a clean, professional website without diving into eCommerce just yet. It’s ideal if you’re building a personal brand, blog, portfolio, or even a business site where selling products isn’t the primary goal.
Features of Light Plan
- 📢 No more Wix ads! The biggest reason people upgrade to a premium plan is that it gives your site a clean, professional look without distracting banners.
- 💾 2 GB of storage space, which is a nice bump up. You can now upload high-quality images and even some videos without worrying about running out of space.
- 🌐 Free custom domain for 1 year – so your website can finally look like a real brand (no more wixsite.com in the URL!).
- 👥 Invite two collaborators, allowing you to work with up to two other people to help build or manage your site. Great for small teams or partnerships.
- 📣 It comes with a basic marketing package, which helps you manage things like emails and contact forms—handy for staying in touch with your visitors.
- 👨💻You will get 24/7 customer support across all channels, so help is always just a message away.
If we do not include ads and a custom domain then the Light plan is an excellent choice for creating a more professional-looking website. Additionally, the built-in marketing tools make it easy to start promoting your business and establishing your brand from the outset.
Wix Pricing 2025 – Core Plan at $29 per month
The Core plan is an excellent choice for small business owners, service providers, or anyone looking to elevate their website beyond the basics. It’s beneficial if you’re starting to sell products online, want to offer bookings or appointments, or need a more professional online presence with fundamental business tools.
Features of Core Plan
- 📅 Packed with eCommerce features, this plan is perfect if you’re selling products, offering services, or writing detailed product reviews. It supports Wix Payments and Wix Bookings and offers solid customer support.
- 💾 Wix Core plan provides 50GB of storage. You can showcase your products or client reviews in high quality without worrying about space.
- 👥 Invite up to Five collaborators, making it ideal for small teams managing a growing online business together.
- 📊It includes basic site analytics, so you can track traffic, improve your SEO with helpful insights, and even automate some SEO changes to boost visibility.
- 📣 It comes with a basic marketing suite, complete with site traffic charts, bounce rates, conversion tracking, forms, and social media tools to stay connected with your audience.
- 📦 You also get Wix Dropshipping (up to 25 products via Modalyst), making it easy to start a small online store without handling inventory.
- 🏭 It provides tailored options for specialized industries like Wix Hotels or Wix Restaurants make it great for service-based businesses.
- 📅 If you’re handling appointments, Wix Bookings automates the process, fast and easy for both you and your clients.
- 🏷️ You can even set up loyalty programs, offering perks like discounts and coupons to keep your customers coming back.
However, it might not be ideal for larger teams or businesses that need more advanced marketing tools, analytics, or a higher number of collaborators. Still, it strikes a great balance for those looking to expand their online presence without breaking the bank.
Wix Pricing 2025 – Business Plan at $36 per month
The Wix Business Plan is tailored for established businesses, including entrepreneurs, small businesses, and those ready to take their online store or services to the next level. This plan is perfect for those who want to fully embrace eCommerce, as it includes unlimited product listings, advanced store features, and the ability to accept payments with ease through Wix Payments.
Features of Business Plan
- 💾 100GB of storage space allows you to upload a significantly larger number of high-quality images, videos, and product listings without encountering space limits.
- 👥 You can invite up to 10 collaborators to manage the site, making it easy to delegate tasks and work together as a team.
- 🎁 The plan includes advanced eCommerce features like better gift card options, enhanced shipping capabilities, and a broader selection of dropshipping products, perfect for expanding your online store.
- 💳 Wix offers automated sales tax.It helps simplify your accounting, and you can offer “back in stock” notifications to keep your customers informed.
- 💱 You can also sell in multiple currencies, which is great if you’re looking to expand your reach to international markets.
- 🏷️ Plus, advanced loyalty program features, including reward tiers and points, help boost customer engagement and keep buyers coming back.
This plan is ideal for businesses seeking to establish a robust online presence with advanced tools for growth and customer retention.
Wix Premium Plan at 159 per month
Wix offers all the features mentioned above and provides the additional features listed below. It is ideal for large businesses that require complex and advanced functionalities.
Features of Business Elite Plan
- 💾 Unlimited storage space means you’ll never have to worry about running out of room for images, videos, or products, perfect for large websites or businesses with lots of content.
- 👥 Wix Business Elite Plan allows 100 collaborators. It’s ideal for larger teams, allowing you to easily delegate tasks and manage the site together.
- 📊 The plan offers advanced features, including powerful marketing tools, detailed analytics, and robust eCommerce capabilities to grow your online presence and sales.
- 📞 You’ll also get priority VIP phone support, so you can skip the queue and get help faster whenever you need it.
- 📦 If dropshipping is part of your business, you can sell up to 50,000 products through Modalyst, expanding your product range without having to handle inventory.
This plan is ideal, if you need additional space for your business. It provides enhanced team collaboration, and advanced tools to scale efficiently.
Trial & Refund Policies for Wix – Explained Simply
Wix does not offer a traditional free trial for its premium plans. Instead, it provides a 14-day money-back guarantee. This means you can purchase any of Wix’s premium plans and try all the features risk-free. If you’re not satisfied, you can cancel within 14 days and get a full refund, no questions asked.
Here are the key points:
- 🆓 You can explore Wix for free using its free plan, which includes Wix ads and limited features.
- ⏳ When you upgrade to a paid plan, you have 14 days to cancel and receive a full refund.
- 💎 The 14-day refund only applies to premium plan upgrades, not to domains, mailboxes, or third-party apps.
- 📲Refunds must be requested directly through your Wix dashboard or by contacting our support team.
So, while there’s no “free trial” per se, the money-back guarantee gives you a safe window to test premium features.
Which Wix Plan is best for you?
After reading through the blog, you should have a clear idea of which plan offers what features. Understanding the Wix plans and their features is crucial before investing in one.
I’ll provide a summary of which plan is best suited for your needs to help you make a final decision. It will give you the clarity you need to move forward.
The light plan – If you’re an artist looking to share your work with the world, this plan is ideal for you. With limited storage and a basic marketing suite, it’s ideal for showcasing your website or portfolio simply and effectively.
The core plan – If you’re a growing business looking to elevate your marketing and require additional storage, the Core Plan is the ideal choice. Trust me, it’s the best value for money, offering all the essential features you need to get started without breaking the bank!
The business plan – If you’re an established business seeking advanced e-commerce features, the Business Plan is ideal for you. You’ll receive 10 collaborators and a loyalty program to help you grow and retain your customers.
The Business Elite plan – Large businesses that require more advanced tools, such as in-depth analytics and unlimited storage space, this plan provides everything to support your growing needs.
Ready to start your wix journey?
I recommend carefully reviewing the plans before making your decision. Wix offers various plans tailored to meet the needs of its customers. Ask yourself questions like: What are your goals? What is the purpose of your website? What’s your budget? These questions will help you make the right choice.
Also, feel free to comment or contact us if you have any questions!
Frequently Asked Questions (FAQ)
Is there a free plan on Wix?
Yes, Wix offers a free plan with Wix-branded domains and ads. It’s great for testing but not ideal for professional use.
What’s the difference between Website and Business plans?
Website plans are for general sites, while business plans include eCommerce features like online payments and product listings.
Are Wix plans billed monthly or annually?
Wix offers both options, but annual billing is cheaper per month and includes added benefits like a free domain for a year.
Does Wix pricing include hosting and domain?
Yes, hosting is included in all plans. A free domain is included for the first year on annual premium plans.
Can I switch my Wix plan later if my needs change?
Yes, you can upgrade or downgrade your Wix plan at any time based on your website’s needs, and Wix will adjust the billing accordingly.
