Why do you visit a store? Chances are, the window display catered to your attention in the first place. The shop displays shape user experience, good or bad. If it doesn't appeal to you at first glance, chances are it will never do in a second or third chance either.
Well, an online business website is no different. You have 50 milliseconds to make a good impression on the website visitor!
People quickly form opinions about a business based on the UI/UX design or web page visuals. Indeed, a web design is the beating heart of any product or service. In this blog, we will discover how UI/UX steers the growth of business websites to improve conversions.
What is UI/UX design?
UI and UX design both support the user experience. UX design (user experience) actively shapes the user's emotions, interests, and behavior about a product, service, or process. The aim is to provide an easy, smooth and enjoyable experience when visiting a website. In turn, the website visitor takes the desired action.
UI design (user interface) is about the process of improving the presentation of the app or a product. It could be the navigation, appearance, or even colors due to which the user interacts with the product. To get a better hang of it, hiring an SEO agency sounds like a practical solution as they cater the professional experts to improve the UX/UI experience.
5 Components of UI/UX design
Whether you are making an ecommerce website or just a business website, you need to create a hassle-free design and improve the overall experience. Any website owner needs to focus on these components.
Also known as IA, it is the information architecture focusing on the website design and structure. The purpose is to provide easy navigation regardless of the browser's choice. User feedback is taken into consideration for A/B testing to improve their experiences.
The main focal point in interaction design is the best way to conceptualize the product's design. This is the way the user will interact with the product or website for the first time. It requires brainstorming, selecting a color palette for the website, font, images, animation, graphics, space, etc. Each element plays a role in improving the website. A poor website architecture means the UI design is not as interactive otherwise.
Is the website functional? Users want easy things. Period. The ease of use is the genuine appeal for them to visit the website repeatedly. If the user feels the website is too complex, they will switch to the next best website with easy navigation and more details. So the usability design focuses on making the information available in just one click for the user.
Consider this element more for staging purposes. A simple website or app is created with the intention of A/B test the features between the actual launch date. The wireframe tests include two important goals - functionality and usability.
If the app or website functions correctly and serves its purpose, then it's good to go.
The aesthetic appeal and usability are enhanced with images, icons, graphics, layouts, colors, etc. Depending on their use and application area, the right set of elements creates the visitor's UI experience. It helps to drive conversions.
What makes UI/UX design so important?
Take a look a popular brands like Mc Donalds, Zara, Zapier, etc. They have incredibly profitable businesses based on their products and services. They created the appeal - the oomph factor that made their online visitors convert into customers.
But is the customer-centric approach useful for conversions? It sure is. There is more than one way UI/UX design grows the business.
Offer engaging content (Sweet Georgia)
Content is the king, but only if used smartly. A good UX website consists of amazing copywriting that persuades the customer to buy the product. Creating an engaging content strategy is a great way to achieve good revenue. 82% of customers are more likely to make a purchase after reading testimonials on the website.
Discuss and come up with ideas that actually offer a solution to the customer. Telling a brand's story creates an emotional connection with the customer.
Blog posts, vlogs, or podcasts are the best ways to establish brand identity to ensure your client that they are purchasing from a reliable source. Sweet Georgia increased its revenue by 24% and email conversion by 909%. They focused on the content as per user engagement.
Strategic layout style
A minimalistic approach is an ideal choice these days; that's why businesses focus more on copywriting for their website. A minimal design means fewer errors and a focused user experience.
An artistically designed newspaper themes website can go a long way toward becoming a leader in the market. 38% of the users stop visiting a website because it has image loading issues, while 48% of the people consider a website credible based on its layout.
So what makes the minimalist approach ideal? The broken-grid layout reduces the clutter in terms of text and visuals; therefore, it is more strategic.
You need to use a more customer-centric approach with a minimal website design. If used correctly, the content must not include any fluff. Provide the information elegantly, as Tiffany would represent diamond jewelry.
Why would a customer want to buy diamonds from you when they can afford Tiffanys? Here's the thing: you need to provide the information about your product in a structured way to ensure your user is making the right choice.
Content is divided into bullet points, and smaller paragraphs have more appeal to it. GoSection8 removed a video on their homepage and replaced it with a bullet list of benefits and a CTA button. It showed increased conversions by 88.46%.
Opt for website optimization
Most of the customers are online users, which makes up 67% of the total audience. They are more likely to buy a product from you if they can easily access the website on their mobile phones. It's important to keep testing your website in this case.
Fire Design Solutions enjoyed a 56.19% increase in sales through website optimization. It not only includes the visual and content but also focuses on SEO. Suffice it to say website optimization is the backbone to success. Factors like speed optimization and mobile responsiveness are not challenging to implement.
Good search functionality (Volleyball BC)
Volleyball BC focused on the user experience and content strategy to drive a filtering system for results and events in a location. It allowed them to increase traffic by 28%, and their social referrals increased by 506%.
A miracle? Perhaps it was all based on the excellent search functionality. 66% of the people cannot find the correct information because of poor search capabilities.
Keeping the usability factor in mind, you must hire SEO analysts and do the proper keyword research to identify the popular search terms on search engines. Infusing those terms within the content will boost the Google search. However, these keywords may vary from one location to another. So focus on your local market and target audience.
Easy navigation (Botanica)
Sadly, 50% of potential sales are lost because users cannot find the correct information. Maybe the information they sought was buried deep in cluster pages, not the homepage.
The interface should be simple. Improving the site architecture can ease the website's browsing experience.
Botanica did wonders by optimizing its website for easy navigation. It led to a 78% increase in sessions and a 55% increase in organic search traffic.
Add contact information
Are you providing contact information on the website? Is the customer able to get the response they are looking for or not? 44% of the total website visitors are impressed by the fact that they can contact them at the eleventh hour.
The UX design must also focus on the footer to make a solid first impression. It consists of the contact information.
Add the phone number, and email address. If you have a physical store in single or multiple locations, mention it and link it to the Google Map. That's how JJ Bean Coffee increase its organic traffic by 77% by designing an easy way for its customers to find the store's location on the website.
Call to action
The most sensitive element in any website design is its CTA. It's a button to provoke action in the user. 70% of small businesses have no CTAs on their website's homepage. To add visual appeal to important elements and to increase conversions, it's important to place the CTA strategically.
Changing the website layout allows you to place the CTA in a position with optimal views. 66% of the users prefer a colorful website design. Therefore, a CTA acts as the catalyst for the user to convert.
It's no secret that an attractive UI design is like the cherry on top of the cake. The size and number of interactive elements on the homepage can be a deal breaker for a visitor to stay or leave. A website with a responsive design has 62% more increased sales.
Godel Technologies transported its outdated website with a newer, adaptive design. It included a multifunctional portal for the team structure which helped them shape and improve the user experience. Innovative design allows for nurturing a visitor into loyal customers with minimal clutter in the way.
5 Benefits of an attractive UI/UX for website
Business owners are a user themselves. So you also know what a user experiences when they visit a website, right? You may have implemented the abovementioned methodologies; now, learn about the benefits you will gain.
UX designer understands their abilities and limitations. They come up with designing solutions without which you cannot resolve the issues. A quality UX design indicates how users interact with the website; therefore, the design helps achieve the ideal user behavior.
With a high-end UI/UX design for a website, you will attract more audiences, resulting in higher conversions. Even mobile optimization enhances the user experience. It's all about catering to the need of the modern customer. An easy-to-access website increases engagement; users return to your website, and the bounce rate decreases.
It's a more convenient way to save money by continuous A/B testing of the product and website design. Creating a website means commitment and focusing your time and energy on the design.
A professional UX designer will develop the best layout to reduce the development time. A website's minimal layout design means focusing on the more centric approach.
You can conduct tests, get feedback and make appropriate changes in design to increase the revenue.
Time and cost-efficient
A good UI/UX design focuses on the website's quality. They improve user experience and tailor the pages with more concentrated content and strategies. It helps shape the relationship with the target audience, saving you time and effort in building a compelling website.
Creates brand awareness
A smartly drafted website is more likely to have happy customers. People owe gratitude to the businesses that offer personalization. Therefore, a UI/UX design is easy to customize per user preference. The feedback from users is crucial to resolving minor errors and thus helps build brand credibility.
If it is your first time creating a website for your business, we suggest you do your research based on your target audience and the marketplace. You should begin with finding the competitors and study their websites to understand the similarities and key differences. Identifying the gap in their UIUX design will help you to design a better website to achieve more conversions and revenue.
The UI design should focus on the initial stage as it shapes the user experience. You can always outsource the UI/UX development with the right expertise.
Are you looking to develop your website or revamp your website design? Contact us to see what we can do for you!