When it comes to marketers, they need a business automation tool to effectively grow the business. HubSpot is one such automation platform to help the marketers plan and organize the tasks they need to do to get the desired results.
HubSpot has an integrated set-up such as marketing, sales, and services hub to store, monitor and optimize the data to reach out the the target audience.
But with all such great tools, there might be instances when the teams would find it difficult to understand or implement the ideas that have been planned.
These issues hamper the flow of business as they require solutions to deal with such issues. So, here we discuss the 10 most frequently asked questions by HubSpot users to help them.
10 MOST FREQUENTLY ASKED QUESTIONS BY HUBSPOT USERS
Q1. How does HubSpot compare to other software like Salesforce?
HubSpot has a great CRM to serve its clients. It has been from ground root to understand the needs of the marketers and the sales teams. Their constant research and development and technological advancements has made them one of the most widely used CRM by top businesses.
It offers its centralized CRM to serve its Marketing, Sales and, Service teams to effectively use the data stored in the platform to filter and dig deep into the insights to reach the desired results.
Starting from social media, email creation and scheduling, website, landing pages, blog post, deals, ticket, chat bots etc can be created in HubSpot effortlessly. The best part of the CRM is that you need to be pro to start using the features, even a non IT guy can work on the platform easily.
Salesforce CRM is no doubt a great business automation tool and provides you the ability to get everything at one place. As other CRMs, it also has a centralized approach which integrates the sales, marketing and customer service operation. Moreover, salesforce has got a great reputation as a leading software provider and has been serving satisfied clients worldwide.
Q2. What is the difference between tracking ads in HubSpot vs tracking ads in Facebook and Google accounts?
Tracking ads in HubSpot is easier as it adds a tracking code at the end of the ad URLs to track the contacts engaging with the ads. You can report on real advertising ROI with complete precision and target the right audience by syncing audiences. It helps you to save time by tracking all the different ads accounts though one place.
This helps you to keep track of the campaigns and better understand the performance of the ads through analytics and reports generated from HubSpot. You can also monitor all the ads account which gives you a hassle free experience and better optimization scope.
On the other hand, Google ads or Facebook ads accounts also serve with a great experience to easily track and monitor you ads campaign. You get a variety of options to get deep insights of how well the ads are performing and which parameters are more effective than the other. The only drawback is that it will let you get reports of their individual accounts.
This becomes a bit difficult as the marketers have to look and go through each ad accounts to gather the information which becomes hectic. It would also take much time to analyze the reports as the data will be first gathered at one place and then it can only be analyzed.
Q3. What are the benchmarks for Landing Page conversion?
Landing pages are one of the important assets for any business. It is where you convey the ultimate message to the audience and drive them towards closing deals. Landing pages should be very well optimized and should clearly depict your ultimate goal and focus on the desired output.
Here are the benchmarks you should look upon while creating a Landing Page.
1) Convey the message clearly
It is very important for the marketers to understand that the message they are conveying to their audience should be clear enough for them to understand. It means that when you are creating content for your landing page, be very precise in what information you are conveying and design the page accordingly. If you are using a CTA, then make sure you are the CTA is accurately describing the next step if anyone clicks on it, because if it's not, then there are high chances that the audience won't click on it which leaves your efforts wasted.
2) Make sure the Landing Page is Risk Free.
When the audience visits your landing page, they tend to close the deal. But, that only factor that comes in between them is that they want it to be secure. When the customers buy something online, they want it to be safe and secure so that the payments can be made. Customers are highly sensitive when it comes to online payments or a form submission, so try to assure them a sense of security so that it makes them comfortable and your site more authentic and genuine.
3) Leverage unique and exclusive product strategy.
It is seen that a customer is more likely to make a purchase if he thinks a product is exclusive or is in short supply. When a product is exclusive , it arises a sense of urgency, which helps the business to close more deals.
4) Focus on the Goal
When creating a Landing page, be very much clear what you want from your visitors. Meaning that, you need to know exactly why are you creating the Landing page and only then you will be able to plan your marketing efforts. Without clear focus, you won't be able to assign CTAs and the position where they need to be placed.
For example, if you are positioning the CTA to subscribe to your blogs at the end of the page, then it might not be the right place as all your visitors won't go to the end of the page. Whereas, if you keep your CTA at the top, then it will be viewed by your visitors and will help you to achieve your desired output of getting your visitors subscribed to your blog.
5) Try to reduce friction
When creating a landing page, it must have a form attached to it to capture the relevant data about the customer or a visitor. Here is where you need to be careful. When selecting the number of fields for a form, be very selective in choosing the most relevant ones. Any visitor would not be willing to provide too much of their data when subscribing to blog( for example). Another important thing is to keep your form structured and organized to match your needs.
Q4. What is the average open rate or click through rate for emails?
When it comes to email marketing, every marketer wants to design the campaign in such a way which makes it more engaging and appealing to its target customers to generate better conversions.
The open rates and click through rates of emails play an important role to understand what is to be done next. If your emails do not have a standard open rate or a click through rate, then you need to make optimizations for better results for the next time.
1) The average open rate for emails should be between 15% - 25%.
2) The average click-through rate for emails should be about 2.5%.
3) The average click to open rate should be between 20% - 30%.
Q5. How can I translate my actual Sales Process in HubSpot?
With HubSpot, one can easily track the sales process as it shows you a detailed and insightful reports of your performance. The sales process includes prospecting, connecting, researching, presenting and closing. So, in whichever stage you are in, HubSpot easily tracks the activities and keeps you informed which helps you to translate your sales processes.
Q6. Once I create Buyer Personas in HubSpot, how can I leverage them for my marketing efforts?
Buyer personas is the base you create for your marketing strategies. The next challenge lies in reaching the target audience ( buyer personas ) that you have created.
Here are the steps to use personas for marketing efforts;
1) Reallocate your Human Resources to track the personas.
2) List segmentation on the basis of Buyer Personas can be really helpful.
3) Create content like blogs, eBook and videos that match the requirements of personas.
4) Audit existing content for aligning them with buyer personas.
5) Optimizing the landing pages for personas can be big gain.
6) Use different content for buyer personas on website to match their specific needs.
7) Segment and monitor the negative buyer personas.
8) Co-marketing wither other companies can also help you to attract the right personas.
Q7. How much content should I create/post every week/month?
When it comes to publishing content, you need to be careful with the numbers. As a company, you should post 2 - 3 times in a week which comes around 8 -12 times in a month. Too much posting of content can make your subscribers growth stagnant. It can also decrease the quality of your content which your readers won't enjoy.
Q8. How can I differentiate the posts on different Social Media?
Every social media platform is different from each other and their audience also varies. So it is important to understand what type of content is needed to be posted on different social media accounts.
Here is the list to help you with what type of content matches your social media platform;
1) Facebook - Videos and Curated content
2) Instagram - Pictures, quotes and stories
3) Twitter - News, Blog posts and GIFs
4) LinkedIn - Jobs, Company news and Professional content
5) Pinterest - Infographics and step by step picture guides.
Q9. What is the best time to post on Social Media?
Marketers have a wide scope to promote the services or products on social platforms. So it becomes their top priority to indulge and engage their customers on different social media platforms.
To achieve their goal they need to make sure their audience is actually viewing their content on these platforms. Below are the time parameters to post content on different social platforms.
1) Instagram - Monday, Wednesday and Thursday are the best days to post on Instagram and Sunday is the worst. Wednesdays get the highest engagement. 11 AM - 1 PM and 7 PM - 9 PM is the best time to post on this platform to achieve maximum engagement.
2) Facebook - Thursday, Friday, Saturday and Sunday are the best days to post on Facebook and Tuesday is the Worst. Saturdays and Sundays get the highest engagement. 1 PM - 4 PM is the best time to keep your audience engaged.
3) LinkedIn - Tuesday, Wednesday and Thursday are the best days to post on LinkedIn and Saturday and Sunday are the worst days.
10 AM - 11 AM is the best time to post updates.
4) Twitter - Weekdays are the best to post content and Saturday and Sunday are the worst. 12 PM - 1 PM is the highest engagement time to post on Twitter.
Q10. When should we pass a lead from Marketing to Sales?
There is no particular time to pass on a lead. It depends on customer to customer. Every lead is important so it first needs to be interacted with and know their requirements.
After having a discussion and gathering information from the lead, it is to be passed on to the sales team. This helps your teams to discuss the need of the customer and can take further steps according to it. You will not want to lose the lead and thus preparing to interact with proper information will help your sales team to close the deal.
So, these were the most frequently asked questions by marketers.
Hope it helps you out !!!!!!