Do you know 80.5% of customers open their SMS notification within 5 minutes of receiving the message? That's the power of SMS – a handy tool for marketers to boost their conversion rates. It's quick and direct, making it great for initiating conversations, sharing special deals or sending out interesting newsletters.

In the world of SMS Marketing, HubSpot has emerged as a powerful platform offering a comprehensive SMS service. With HubSpot SMS, you can create SMS campaigns, initiate conversations, send event invitations, deliver offers and automate personalized messages through HubSpot workflow. 

Curious to learn more? Let's dive deep into HubSpot SMS pricing and learn to configure, create and send SMS messages that drive more conversions. 

What is HubSpot SMS Marketing?

HubSpot with its Marketing Hub, offers SMS Marketing which allows you to reach your target audience on their mobile. You can start real-time conversations with your audience and deliver timely messages to drive more conversions. 


One of the strengths of HubSpot SMS marketing is the ability to personalize messages. Personalized messages are more likely to capture the attention of recipients and foster a sense of connection. 

HubSpot also allows you to create SMS campaigns by integrating contacts and creating workflows. This will upscale your marketing efforts and enable more engagement. 

To start with HubSpot SMS marketing you need to purchase Marketing SMS Add-on or use third-party SMS integrations. Let's explore the cost of add-on and understand how to set up SMS in HubSpot. 

HubSpot Marketing SMS Add-on Pricing

HubSpot Marketing SMS Add-on will cost you 75$ per month. You get 1000 message segments every month with this plan. It's important to note that any unused message segments won't carry over to the next month.

This add-on is available for Marketing Hub Professional & Enterprise users. Here are certain conditions to access HubSpot Marketing SMS:

  • HubSpot users can only send SMS from US-based phone numbers.
  • Messages can only be sent to US/Canada (+1) numbers.
  • There are certain forbidden messages including gambling and high-risk finances which can't be sent through HubSpot SMS services.

Set-Up, Create & Send SMS Message

Once you've purchased the Marketing SMS Add-on, you can set up SMS messaging in HubSpot. First, you must register your business, provide message details and share a phone number to send messages. Once your phone number is verified, you can start drafting and sending an SMS message. 

1. Set up SMS 

Follow the steps below to Set up SMS in HubSpot.

Register your Business

  • In your HubSpot account, click the settings icon in the main navigation bar.
  • Go to Marketing > SMS.
  • Click Register business.
  • Review the required information and ensure you have the necessary data ready, then click Next.
  • Provide your business details, including name, website URL, type, industry, regions of operations, and address.
  • Under Trading & Tax Information, select your company status (Public or Private) and enter your business registration number. Click Next.
  • Enter contact details for notifications, including name, email, phone number, job title, and position. Click Next.
  • Review your information and click Submit business registration.

Please note that approval from mobile carriers may take a few hours. While waiting, provide details on your SMS tool usage and generate the number for sending SMS messages in HubSpot.

Provide Message Details

  • Navigate to Marketing > SMS.
  • Click Register SMS details.
  • Review the required information, ensuring you have the necessary data ready, then click Next.
  • Specify how you'll use the SMS tool
    1. Describe your planned campaigns under the SMS objective.
    2. Provide two example SMS messages aligned with your campaign description.
    3. Briefly explain your opt-in consent collection process.
  • Click Next.
  • Confirm understanding of the disclaimer, then review and submit your example messages, detailing:
    1. How consent will be collected.
    2. If a URL is involved, link to opt-in details.
    3. Inclusion of an opt-out keyword in example messages.
    4. Presence of at least one sample message with your business name.

After submitting SMS details, carrier approval may take a few weeks. Meanwhile, you can proceed to the next step to generate the number for sending messages.

Get SMS Number

  • In your HubSpot account, click the settings icon in the main navigation bar.
  • Go to Marketing > SMS.
  • Click Get number.
  • In the right panel, select an area code from the dropdown menu.
  • Click Generate number to preview your new number.
  • Click Next.

2. Create SMS

Now that your SMS setup is ready, you can start creating and sending the SMS. Follow the simple steps and start sending SMS to drive conversions. 

  • Go to Marketing > SMS in your HubSpot account.
  • Click Create message in the top right.
  • Edit your message content on the left side:
    1. Use the toolbar for links, emojis, and special characters.
    2. Add personalization by clicking Personalize and selecting type and property values.
  • Optionally, customize the opt-out message or unselect the default opt-out text checkbox for manual input.
  • Review the appearance of your message on the right side:
    1. Preview personalization tokens.
    2. Adjust font size for different devices.
    3. Check dark mode compatibility.
  • View character count and estimated message segments.
  • Click the Settings tab and configure:
    1. Edit the internal name.
    2. Change the language for opt-out text.
    3. Associate the message with a HubSpot campaign.
  • When finished, click Save.

3. Send SMS

Once you've drafted the SMS, you can send or schedule or SMS by following the steps below: 

  • Choose “Send now” for an immediate dispatch.
  • Opt for “Schedule for later” to set a specific date and time. Messages default to your HubSpot account's time zone. For a custom sending time, use a time zone converter.
  • Click “Review and send” or “Review and schedule” (if sending later) in the upper right.
  • Address any errors or warnings in the right panel before sending.
  • Review the estimated message segments, with a warning if exceeding 60% for the month.
  • After fixing errors and reviewing warnings, click “Send” or “Schedule message

With HubSpot integrations, you can add more functionality to your SMS. Let's explore how SMS Integration works and how marketers can benefit from these integrations. 

HubSpot Integration for SMS

Businesses may have specific requirements for SMS services that go beyond HubSpot's native capabilities. These SMS integrations offer a broader range of features, better global coverage, and more advanced functionalities. 

Integrating with SMS platforms enables users to customize their SMS campaigns. This includes advanced personalization, unique messaging options, or specialized campaign management features.

For example: SMS for HubSpot integration allows you to design workflows for reminders, notifications, onboarding journeys, and NPS surveys, ensuring a seamless and responsive customer experience.


You may explore various integrations for SMS from the HubSpot App Marketplace.

SMS Integration Benefits & Pricing 

Let's dive into the benefits of HubSpot SMS Integrations and explore their pricing plans.

Benefits of HubSpot SMS Integration

1. Expanded Messaging Options

HubSpot SMS Integration widens your messaging possibilities by allowing you to utilize additional features and capabilities. 

2. Global Reach

SMS platforms often provide broader geographical coverage, enabling you to reach a more extensive audience beyond HubSpot's default capabilities.

3. Advanced Automation

Some third-party SMS platforms offer advanced automation features, complementing HubSpot's capabilities and allowing for more sophisticated and customized workflows.

4. Compliance Management

External SMS platforms may provide additional tools for managing compliance with SMS regulations, ensuring that your campaigns adhere to legal and ethical standards.

5. Customized Campaigns 

The integration allows for more customization in your SMS campaigns, letting you tailor messages based on the unique features and offerings of the external platform.

SMS Integration Pricing 

There are various SMS Apps within HubSpot available on its marketplace. Let's explore the best apps and go through their key features and pricing. 

1. Sakari SMS

Sakari SMS offers a powerful solution to enhance engagement and communication efficiency. It empowers users to connect with their contacts through real-time two-way text messaging, driving improved response rates and customer interaction. 

Key Features:

  • Send and receive SMS and MMS messages at the contact, deal, and ticket-record levels.
  • Automate reminders, follow-ups, alerts, and notifications through SMS workflows.
  • Access multiple phone number choices, including local, toll-free, personal, or landline numbers.
  • Conduct large-scale campaigns by sending mass text messages to unlimited contacts.
  • Engage with contacts globally by sending and receiving messages from 200 countries.
  • Add SMS to workflows, automating customized text messages based on triggers.

These features will help you streamline your SMS marketing campaign and boost conversation rates. 

Pricing Plan:

Now, let's take a look at the pricing plan of Sakari SMS.


Sakari SMS subscription allows you to choose the plan based on the number of message segments. These feature-rich affordable plans are designed to meet your specific requirements. 

2. SMS For HubSpot (Sinch MessageMedia)

SMS for HubSpot is a powerful tool to make connections and enhance engagement with customers. Stay ahead of the game by integrating SMS and MMS into your strategy to capture attention, boost sales, and deliver personalized experiences.

Key Features:

  • Automate SMS for timely events and meeting reminders.
  • Integrate SMS into their email workflow.
  • Free trial, supported by 24/7 live chat and email support.
  • Define keywords and trigger workflows based on customer responses.
  • Create branded SMS templates or select pre-made ones.

Pricing Plan: 

Discover the subscription plans of SMS for HubSpot integration. 


SMS for HubSpot offers a great plan to suit your business requirements and enhance customer experience. 

3. Salesmsg SMS

Unlock the full potential of your sales, marketing, and support teams with Salesmsg, an all-in-one HubSpot SMS, MMS, calling, and ringless voicemail solution. 

Key Features: 

  • Send and receive messages directly from HubSpot CRM on contacts, deals, and tickets.
  • Choose local, toll-free, or use your existing landline number for texting.
  • Explore Click-to-SMS, transactional SMS, and rich-text MMS messaging.
  • Send audio messages directly to voicemail.
  • Automatically enroll contacts in workflows based on calls or texts received.

Pricing Plan: 

Salesmsg SMS tool offers various subscription plans based on the number of messages. Take a look at the various plans: 


Salemsg SMS offers affordable pricing plans to suit your SMS Marketing needs. 

4. All in One SMS

All In One SMS app by Hubdew is a powerful tool designed to facilitate business communication at the right time and place. By enabling quick and straightforward text messaging, it empowers users to engage with contacts, customers, or clients effortlessly.

Key Features:

  • Send bulk SMS messages to your consumers
  • Ensures secure and authorized access to the required functionalities
  • User-friendly interface guides users through the setup process
  • Users can compose SMS messages directly within the platform

Pricing Plan: 

All in one SMS offers a monthly/yearly based subscription plan. Let's take a look at the pricing plan: 


Utilizing SMS can strengthen your connections with customers and enhance engagement. Whether through HubSpot SMS marketing or SMS integration tools, you have the means to elevate your marketing strategies.

Do you agree HubSpot SMS can boost your Conversion?

HubSpot SMS marketing is a powerful tool that helps businesses connect with their audience through text messages. It enables effective communication, engagement, and enhances overall marketing efforts.

With the convenience of reaching customers directly on their phones, HubSpot SMS marketing helps you to establish a more direct and personalized connection with your target audience.

Alternatively, you can also use SMS tools through HubSpot integration. These integrations offer effective ways to connect and engage with their audience.

Let us know in the comments, what you prefer HubSpot SMS marketing with an add-on at 75$/ month or SMS tools integration at custom prices. 

If you need any assistance with HubSpot SMS marketing, feel free to contact us!

Frequently Asked Questions

Yes, you can send bulk SMS by utilizing HubSpot workflows. This means you can reach a large number of contacts with your messages all at once.

Yes, HubSpot supports SMS messaging. You can access the SMS marketing service if you meet the eligibility criteria and have purchased a Marketing SMS Add-on. 

Yes, SMS is often considered cost-effective. It offers a direct and efficient way to communicate with your audience, and the cost per message is generally lower compared to some other forms of communication.

Determining the best SMS integration for HubSpot depends on your specific needs, but some popular options include Salesmsg, SMS for HubSpot and Sakari SMS.