HubSpot works round the clock to make its product better and better in order to keep its clients ahead of its competitors by providing them extraordinary experiences. Keeping its clients' needs in mind, its product team has once again brought some exciting features.
Let's see what the HubSpot product updates February 2021 is all about.
1. What is the Latest in Marketing Hub?
Discover the latest updates of Marketing Hub.
1.1 Marketing Tasks
Applies to: Marketing Hub Professional, Enterprise; Sales Hub Professional, Enterprise; Service Hub Professional, Enterprise
HubSpot Marketing Tasks feature allows you to create and assign marketing tasks in the campaign tools which helps you in keeping your marketing campaigns organized.
How does it Work?
Benefits
You will be able to review, edit and complete marketing tasks on the Tasks tab or directly on your marketing calendar.
1.2 Add Data to Google Sheets with Workflows
Applies to: Marketing Hub Professional, Enterprise; Sales Hub Professional, Enterprise; Service Hub Professional, Enterprise
With the new update regarding workflows, when you add an action to a workflow, a new row of data in a new or existing Google Sheet will automatically be created.
How does it Work?
Benefits
This will save you the time it takes to export data and help you answer questions faster.
1.3 Flexible Workflows with Dynamic Delays
Applies to: Marketing Hub Professional, Enterprise; Sales Hub Professional, Enterprise; Service Hub Professional, Enterprise
Have confidence that your workflows are firing precisely by using the delay until an event happens to pause a workflow until property on a task, deal, or ticket is updated.
How does it Work?
Benefits
Make the workflows more powerful and give make their working precise.
2. What is the Latest in Sales Hub?
Explore the latest updates of Sales Hub.
2.1 Sequence Enrollment in Revenue Attribution
Applies to: Marketing Hub Enterprise; Sales Hub Professional, Enterprise
Knowing what's working and what's not is an integral part of growing any business. Attribution Reporting helps you to connect every customer interaction to revenue automatically.
Now, sales reps can get a full insight into their work, whether that's turning cold emails into closed deals or take warm leads through the process. You can configure attribution reporting to assign credit to any closed-won deal that got enrolled in Sales Hub Sequences or automated sales email nurture streams.
How does it Work?
Benefits
Knowing what is working for your business and what is not is very important in order to make it grow. This feature will help sales reps to have a complete view of their work.
2.2 Forecast Submissions
Applies to: Sales Hub Professional, Enterprise
With the Forecast submissions feature, sales reps and managers can submit a custom forecast for the month or quarter. This forecast then rolls up by the team to give their management a look into where the team thinks they'll land.
How does it Work?
Benefits
It helps in anticipating closing for the month or quarter.
3. What is the Latest in Service Hub?
Check out the latest updates of Service Hub.
3.1 Play Videos in Chat Widget
Applies to: All products and plans
If your chat-bot includes a product demo video or a how-to video, this feature will let you play the videos right in the chat widget. Now visitors don't have to download and play videos into a separate tab while chatting with you. They can seamlessly watch the videos you send via chat.
How does it Work?
In the chat-bot editor, click the “Insert video” button to add a video within your text fields. Select a saved video or record a new one.
Benefits
This play video feature in the chat widget will make your conversation with the visitor more efficient and personalized, leading to more delighted customers.
4. What is the Latest in CMS Hub?
Let's explore the latest updates of CMS Hub.
4.1 Lazy Loading Images
Applies to: All products and plans
Slow loading webpages give the visitor a lousy experience, whereas the faster pages rank higher in Search Engine Result Pages, have lower bounce rates, and give visitors a nice user experience.
One of the best SEO practices you can implement on your website is lazy loading on your images. Lazy loading gives pages a faster loading time. Now, with the new update in HubSpot, you can easily enable lazy loading for images on your pages.
How does it Work?
This can be done for images within the image module, a rich text module, or a custom module by only switching the ‘Image Loading' from default to ‘Lazy.'
Benefits
It helps your website pages load faster.
4.2 HubDB Row Fields
Applies to: CMS Hub Professional, Enterprise
HubDB in HubSpot allows you to create dynamic content based on a specific dataset. With the new HubDB row field, developers can create custom modules that reference a HubDB table, while marketers can now select exactly what rows from the table they want to display as part of the custom module. This will make the work a little less for the developer and gives more power to the marketer to use their HubDB data in their content.
How does it Work?
Benefits
Marketers can now easily control what information appears on their pages within the content editor.
4.3 Personalized Websites with CRM Object Field
Applies to: Marketing Hub Professional, Enterprise; Sales Hub Professional, Enterprise; CMS Hub Professional, Enterprise
You can create personalized experiences for your visitors by leveraging CRM data directly on your website. This could mean you can offer a login to your customers to manage their personalized account information or to set up a simple real estate listing where site visitors can see the information about properties you manage. HubSpot has launched a new CRM Object CMS module field to make it easy for you to use CRM data on your website.
How does it Work?
CRM object module field lets developers build modules that pull data directly from different CRM objects. Then the marketers can drag-and-drop these modules into their pages to easily leverage information stored within their CRM object instances in their content.
Benefits
Personalized user experience for the visitors visiting your website.
4.4 Team Notes on Meeting Activity
Applies to: All products and plans
When you have meetings round the clock, it's critical to share meeting details, agenda items, and goals with your attendees. You also need to collaborate with your team to keep track of important details. With the new update, you and your team can leave notes on meeting activities without syncing to your attendees' calendars via the bidirectional calendar sync.
How does it Work?
Benefits
Seamless team co-ordination.
In the End
I hope you had a good insight about the updates we have covered for you and how you can leverage them to improve your team efficiency and grow your business.
If you have any questions about a HubSpot topic, you can refer to our HubSpot Help Center.
We will be back soon with new product updates. Don't forget to contact us and know more about HubSpot.
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