Crafting impactful emails is key to capturing attention and driving engagement. Imagine being able to create compelling email marketing campaigns swiftly and efficiently. This is where the HubSpot Email Template Builder steps in, revolutionizing the way we approach email creation.

In today's fast-paced world, the importance of expediting email creation cannot be neglected. Time is of the utmost importance, and businesses need to communicate with their audience promptly and effectively.

The HubSpot Email Template Builder becomes a game-changer by allowing users to design high-quality emails up to 60% faster than traditional methods.

By streamlining the email creation process, HubSpot empowers marketers to focus more on crafting engaging content and less on the technical aspects of design. This not only saves time but also ensures that your emails stand out and captivate your customers' attention.

Let's explore how HubSpot Email Template Builder becomes an invaluable tool for businesses.

What is Email Template Builder?

An email template builder is a tool or software used to create visually appealing and structured email templates without the need for extensive coding knowledge. It provides a user-friendly interface allowing users to customize layouts, add content, and design emails efficiently.


Email template builders are used to streamline the email creation process and ensure a professional look for campaigns. HubSpot also offers an intuitive Email Template Builder. It is a feature within the HubSpot platform specifically designed for creating and customizing email templates.

It provides various customization options, including the ability to add text, images, meeting links, and other elements, ensuring that users can create engaging emails as per their needs.

Are you excited to understand the utilization of this tool in depth? Let's begin exploring how to create, send, and organize these templates, and discover their benefits.

How to create a New Email Template?

Creating a professional email template in HubSpot is easy and convenient. Whether you're starting from scratch or utilizing the Template Library, this step-by-step guide will walk you through the process. Let's dive in!

  • Log in to your HubSpot Account. Navigate to the Conversations tab and click on Templates.
  • Click on New Template and choose From Scratch for a completely custom creation. Alternatively, explore the From Template Library option for a variety of built-in templates, customizable to your needs.
  • In the pop-up window, enter the name and a subject line for your email (limited to 256 characters). Opt for short and precise subject lines for maximum impact.
  • Craft and customize your email body.
  • Apply basic text formatting like bold, italics, and underlining.
  • Add URLs with the option to set external links as no follow.
  • Seamlessly include images from your device or via URL.
  • Add various personalization tokens, such as the recipient's first name, company name, sender's first name and more.
  • Enhance with snippets, documents, or meeting links using the insert feature.
  • Include your signature through the template edit signature.
  • Before saving, choose whether to share the template with everyone, keep it private, or selectively share it with specific users or teams. Use the dropdown menu for easy customization.
  • Click “Save,” and voila! Your custom email template is now ready to streamline your communication efforts.

How to Send an Email Template?

Now that you've created an engaging email template, it's time to take your email marketing campaign forward. Follow these easy steps to effortlessly send personalized emails to your contacts using HubSpot.

  • Access your HubSpot account and navigate to the Contacts section.
  • Click on Contacts in the menu to proceed.
  • Identify and select the specific contact from the contact records.
  • Click the email icon located below the contact name in the left panel.
  • Ensure your inbox is connected to your HubSpot account. You can also use the Google Chrome extension for Gmail inboxes.
  • If your inbox is synced, a dialogue box with multiple tabs will appear. Navigate to the Templates tab.
  • Select the desired template from your collection. For example, I've chosen the Test Email template.
  • Confirm that your selected template has been successfully added to your email.
  • Before hitting SEND, explore additional features.
  • Choose to schedule for later using the “Send Later” option.
  • Add automation features for follow-up calls, emails, or to-dos. Set the desired follow-up schedule.
  • Explore options to create sequences and insert sales documents, quotes, or meeting links.

Now, explore how to seamlessly integrate HubSpot templates with your Gmail inbox in the next steps.

How to use HubSpot Email Templates directly in Gmail?

Discover the convenience of sending personalized emails directly from your Gmail inbox by installing the HubSpot Sales Chrome Extension. Once you've installed the extension, follow these steps to use your email templates.

  • Navigate to your Gmail inbox and start composing the email
  • Below the subject line, locate and click on the Templates option. 
  • Choose the template you wish to incorporate into your email.
  • Add the selected template to your email, ensuring a personalized touch.

Experience the efficiency of HubSpot's email templates directly within Gmail, combining the power of both platforms seamlessly. Next, let's understand the ways to organize your email templates.

How to Organize Templates in Folders?

Ensure the efficient organization and management of your templates using folders. Follow these steps to create a folder in HubSpot.

  • Navigate to the Conversations section and click on Templates.
  • At the top right corner, spot and click the New Folder button.
  • Enter your desired folder name, and click Create Folder.

How to Clone, Move, Manage, Delete Email Template?

Efficiently organize your email templates in HubSpot by exploring the versatile Actions features: Clone, Move, Manage Sharing and Delete. Let's optimize your email template management by following the steps 


Hover over the selected email template and from the Actions dropdown menu click Clone to replicate the email content.  This allows you to reuse an existing email template for similar campaigns, saving time on design and content creation. 



Moving templates into folders helps in efficiently organizing your email templates. Click the Move action and select the destination folder or Create a New Folder to move your template. 


Manage Sharing

Managing sharing allows administrators to assign specific permissions, and control who can access particular templates ensuring effective communication. Click on Manage Sharing to customize who can view and use the template.



Deleting outdated email templates ensures that only relevant and current content is available for use. This helps in maintaining the accuracy and timeliness of your email campaigns. To delete an email template, navigate to Actions and click Delete


HubSpot's templates let you create, send, and manage emails effortlessly, optimizing your marketing strategy along the way. Now, let's dive into exploring the benefits.

Benefits of using HubSpot Email Builder?

HubSpot Email Template Builder also offers numerous benefits that can enhance your email marketing efforts:

  • User-Friendly Interface: HubSpot's Email Template Builder provides an intuitive and easy-to-use interface, making it accessible for users with varying levels of technical expertise.

  • Responsive Design: Ensure your emails look great on any device. HubSpot's templates are designed to be responsive, providing a seamless experience for recipients on desktops, tablets, and mobile devices.

  • Customization Options: Tailor your email templates to match your brand identity. Customize fonts and styles to create a consistent and professional look for your emails.

  • Personalization Features: Leverage personalization tokens to insert recipient-specific information, such as their name or company, increasing engagement and relevance.

  • Time-Saving Templates: Save time by creating reusable templates. Once you design a template, you can easily duplicate it for future campaigns, maintaining a cohesive brand image.

  • A/B Testing Capabilities: Test different elements of your emails, such as subject lines or content, using HubSpot's A/B testing features. Gain insights into what resonates best with your audience.

  • Integration with CRM: Seamlessly integrate your email efforts with HubSpot CRM. This integration allows for more personalized and targeted email campaigns based on customer interactions and data.

  • Analytics and Reporting: Gain valuable insights into your email performance. HubSpot provides analytics and reporting features, allowing you to track open rates, click-through rates, and other key metrics.

  • Automation and Workflows: Combine email templates with automation workflows. Design automated email sequences that nurture leads, onboard customers, or re-engage inactive subscribers.

Is HubSpot Email Template Builder Free for all users?

While the HubSpot email template builder is offered without additional cost to all paid Hub subscribers, access for Free HubSpot CRM users is subject to specific limitations.

Paid Hub users enjoy unrestricted access to the versatile HubSpot email template builder, whereas Free HubSpot CRM users are permitted to create a maximum of five templates. Additionally, free users can only view and utilize the first five templates created within their account.

What's your strategy to streamline Email Creation?

HubSpot Email Template Builder is a powerful tool that makes creating professional and engaging emails easy for everyone, even those without advanced design skills. With its user-friendly interface and customizable options, it's a valuable resource for businesses looking to enhance their email marketing efforts.

Now, we'd love to hear from you! Let us know how you approach the task of simplifying Email Creation. Share your tips and experiences in the comments below. 

If you have any questions or need assistance with email marketing, feel free to Contact Us. Our experts are here to help you make the most out of your email campaigns. 

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How to set up a full-fledged Email Marketing Automation from Scratch?

HubSpot Email Drip Campaign- How to create one with the best Example

All you need to know about HubSpot Workflow Automation

Frequently Asked Questions

Yes, you can easily create email templates in HubSpot using the intuitive Email Template Builder.

While both are marketing platforms, HubSpot is a comprehensive inbound marketing and sales platform, whereas Mailchimp focuses primarily on email marketing.

HubSpot provides a range of email templates, and some may be free, while others could be part of premium packages. The availability may vary based on your subscription.

An HTML email template is a design coded in HTML language, allowing for more customization and flexibility in creating visually appealing and branded email content.