Are you a blogger who loves writing to the core? But, not sure how to make your blogs more engaging, fun, and informative at the same time?
What if I say there's a way to highlight the key points and interesting statistics that is sure to grab attention? Well, say hello to Infographics!
Infographics are perhaps an outstanding way to share and summarize your blog content. You can use charts, statistics, and text together to create an Infographic. Besides, infographics are pretty popular on social media platforms as they convey the message in an easy-to-understand way.
Most bloggers think they need to be highly skilled designers to create an infographic. I, too, thought the same. However, once I started creating them, I realized how wrong I was. Trust me; it's fun.
So, for all those bloggers or content writers out there, I will share a few easy tips on how to create amazing infographics for your blog.
Don't worry if you have not tried doing it before. Besides, you can write a blog over a thousand words; how difficult could a concise infographic be? Well, that's the spirit I am looking for.
But, first thing first: what is an infographic?
What is an Infographic?
Indeed, a picture is worth a million words. Especially when today, the most popular means of getting information is anything visually appealing, be it videos or images.
Infographics offer the best of both worlds: information and graphics. An infographic is a fun way to break down hard-to-digest information into exciting visuals. Rather than boring readers with a bunch of dull information, you can use an infographic to convey the message impressively.
However, that doesn't mean there would be no statistics. In fact, infographics are usually backed by statistics and critical points without overwhelming the reader with long descriptions. Besides, the visuals catch the attention and keep users interested in the content.
People often tend to retain what they see as compared to what they read. So, using infographics as a content marketing strategy is undoubtedly a great idea. Wondering how infographics would benefit your blogs?
Well, let's have a look at some of the infographic benefits!
Infographic benefits for blogs
Did you know people can retain 65% of the information they see visually? Well, that makes an infographic an exceptional tool for marketing, and its benefits cannot be underestimated.
Still, wondering why you should consider including infographics in your content marketing strategy?
Well, let's see what makes infographics so popular.
Increased user engagement
We do usually judge a book by its cover. Besides, the average user's attention span is going down day by day.
So, we don't really have much time to make that impression. An infographic, however, could ignite the kind of visual intrigue your website needs to lower the bounce rate. And, of course, infographics being delightful to the eye make a user stay on your blog longer.
Besides, unlike a picture, infographics offer the opportunity to convey information through text. This ultimately leads to a search engine optimization (SEO) boost and several other perks that a mere picture cannot provide.
Infographics help SEO in several ways. How? Well, you might already know how much high-quality content and graphics mean to your website. Since an infographic offers the best of both worlds, you now have the added benefit of text-related SEO.
Besides, you can link your infographic with high-volume keywords and high-quality links to boost your SEO efforts. Now, who wouldn't want that?
If you have created exceptional infographics that offer just the right information, they will significantly influence your search engine optimization.
How? Well, in the form of link building. Businesses and bloggers who find your infographics interesting might link back to your website. And ultimately, your blogs will get more and more traffic.
Improved brand awareness
Inserting your brand logo within your infographics will make you and your brand more popular among your audience and promote your business.
To strengthen your brand, use your brand colors, shapes, fonts, messages, and logo, and you have a compelling piece of brand awareness, which may perhaps affect the potential clients' buying decisions.
Brand value relates to reputation. The sound an organization's reputation is, the more customers will be willing to invest in its products.
Not everyone gets the time to go through a huge chunk of data. Infographics, however, are different. Being visually attractive and highlighting the key points, infographics are a sure-shot way to catch the readers' attention. Besides, they are easily shareable.
So, who knows which one of your infographics might get viral someday, especially if it offers some really important statistics or information.
Improved brand value
Improving brand value takes building a reputation of perfection in your niche, and infographics can certainly help you achieve that. Publishing unique and interesting infographics promotes your brand value by conferring your knowledge on a subject area and demonstrating your dedication to adding value to customers' lives.
Besides, it takes expert knowledge on a topic to create an infographic. So, using the relevant and correct information followed by good quality visuals will convince your audience that you are reliable, and they'll see you as an expert in your field.
How to create amazing infographics?
Creating an infographic is not as complicated as some people might think. Thanks to various tools and infographic design templates available online, creating your own original infographic is pretty straightforward. And, with the right resources, you can create an intriguing visual in only a few minutes.
When I started creating my infographics, I did some R&D on how I can make the most of an infographic. So, let me share some tips that I found pretty valuable in my journey.
Think about a concept
What do you want your infographic to say? The main focus of your infographic should be to provide valuable and relevant information to your target audience. For instance, your infographic can include content marketing statistics, or you can walk users through different content marketing strategies if you are running content marketing campaign.
Look for keywords on google trends and your buyer personas to decide what information your customers would value.
Look for information
If you really want to increase your brand authority, you need to invest some time to conduct R&D for your infographic. With novel information and fresh statistics, people will eventually see you as the pioneer of your field. However, the topic of your infographic can also be generic, a how-to guide, or a list of facts you gathered from reputable sources (don't forget to cite the source).
Find a suitable template
You have a concept; you have statistics, but now the question is who will design the infographic or where to start? Well, fortunately, there are so many tools available online, and that too for free. With simple-to-use infographic templates, you can quickly customize your infographic's colors, layout, and data to turn it into something visually striking.
Think of ways to surprise your readers with fresh and exciting ideas. Take inspiration from everything around you, look for new design ideas. It's time to leave the same old basic bar graph and flow charts behind and get creative with your visual elements.
Select a custom infographic color scheme
Color means more in infographic design than mere decoration. Of course, we use color to create infographics that are easy on the eyes; however, color is also a key element adding to the overall aesthetics of an infographic.
So, go for a color scheme to tailor the mood of your infographics. You can also use your brand color theme; after all, what better way to stand out than your own brand theme.
Make sure the flow makes sense
While creating an infographic, you need to keep the flow in mind. How would your readers follow along with your infographic? What detail should they look at first? And after that?
Content scattered all over the image results in a poor flow; besides, it doesn't look appealing at all. So, make sure there is a clear direction for the viewer's eyes to go.
Think of yourself as a reader
Do not create an infographic for merely building backlinks. Try to solve a common problem for your readers. Think about how your infographic can help them.
Try putting yourself in their shoes. If the infographic cannot impress you, it certainly will not impress others. So, keep your readers in mind while working on the infographic.
Don’t make it too complex
Don't get over-excited to make your Infographic too elaborate. People might find it hard to understand, so your hard work won't pay off. Perhaps, the best way to avoid this is to get it reviewed by your colleagues or friends and ask them if they understood the topic.
Include your brand logo
The objective behind creating an infographic is to get your readers to share it on their social media accounts. So, make sure people can figure out who made the infographic in the first place.
Including your brand logo or company name at the top and bottom of the infographic is perhaps an outstanding way to increase brand awareness and recognition as your content gets shared more and more.
It might sound cliché, but it will probably take you a couple of goes at it to get the hang of it when it comes to designing infographics. Experiment, play around with designs, figure out what works for you and what doesn't. And, when in doubt, take feedback from your colleagues; a fresh pair of eyes will definitely clear things out for you.
Well, there you go! I hope now you have gotten an idea about infographics, the benefits of infographics, and the best practices to follow to create amazing infographics.
Remember, infographics are a part of the blog and not a different entity. You invest so much time creating your blog; why not invest some more time and create some fun yet informative infographics?
Don't get discouraged if it takes a little more time to create an infographic because it will certainly help you generate more traffic to your blog posts. Besides, infographics are perfect when it comes to sharing blogs on social media platforms. And finally, when you get the hang of it, you'll be on a roll.