You probably are familiar with video captions. You might be watching a Spanish video on YouTube but don't know Spanish. To understand what is being said, you turn on captions.
So, it goes without saying that captions are necessary in this globalized world. While making videos, be it an explainer video, product video, etc., captions can give you an upper hand and make you stand out. It has become an unavoidable part of Video Editing.
In this blog, I will tell you about captions and how to add captions to YouTube videos in detail. After reading this blog, you will understand the purpose of captions, why you need to add captions, and how to add captions to your videos.
What are captions?
Captions translate the audio content of webcasts, videos, television broadcasts, live events, or any media productions into text. Captions help those who find it hard to hear, or it becomes an accessible learning tool for students with or without hearing loss.
Open and closed captions are two typical types of captions you may have heard of. Closed captions can be “closed” or removed from view, whereas open captions are fixed and often burned into the video.
How to add captions to your videos?
Let's make this a 3 step process to keep things simple.
Step 1: Create a new caption file
Step 2: Adding, timing, and formatting your captions
Step 3: Export
Adding and editing auto-captions to videos
The easiest way to caption a video is to upload it on YouTube, use the auto-captions option, and then modify it manually. It uses a speech recognition application to generate captions from the videos you have uploaded in over 12 different languages. Yet, due to the feature's inaccuracy, it is essential to edit auto-captions after they have been created.
Benefits of adding captions in videos
1. Deaf or hard-of-hearing viewers
Since closed captions were created to give an equal entertainment experience for the deaf and hard of hearing, content accessibility is undoubtedly an essential advantage of transcription. Transcripts are the whole plain text form of all captions created.
Transcription and captioning provide a vital option for the 48 million Americans with hearing loss and the 360 million globally. Closed captions allow these users to watch your video material, boosting your audience.
2. Sound-sensitive viewing
Captions enable users to see your videos without audio. If someone is on a noisy train or on a crowded street, subtitles will express their conversation.
Captions also allow viewers to watch videos on silent in a library, workplace, or train. These days, most social media networks autoplay videos on quiet.
3. SEO indexing
To achieve this, Google utilizes web crawlers, commonly called spiders or Google bots. These web crawlers regularly analyze and index web pages on Google. Thus, Google knows what to show you.
But web crawlers can't see videos. As a result, plenty of video content is missed. Web crawlers can use closed captions to index videos if uploaded with closed captions, helping you rank better than your competitors on Google's first page.
Google can only index closed captions. Closed captions are text files incorporated in video files. Open captions included in the video can't be indexed.
4. Content that can be easily repurposed
It's difficult to sort through hours and hours of recorded video and audio to choose the best bits to utilize in clips, reels, and montages. However, this is a common practice among market researchers and content producers.
To use the transcripts as testimonials, direct quotes may be grabbed with a simple copy and paste. It is possible to create report outlines or study aids using transcripts.
5. Translation into foreign languages that is convenient
Finding a way to get your video footage translated is the first step in creating subtitles in other languages. The Internet is at the heart of today's global society, where everything begins and ends.
Translations of transcripts and captions can help your content reach a larger audience while also improving its search engine optimization (SEO)
All set to add captions to your videos?
I hope this blog helped you understand how to add captions to videos and their benefits. You can now make sure that your videos are uploaded with captions so that they can be accessible by all, and you can get more viewers, thereby enhancing your video's SEO rankings.
If you are looking to create videos or are in need of video editing services, contact us! Know more by visiting www.webdew.com.
Editor: Divya Verma