GoDaddy Website Builder Review: A new yet powerful addition to the market

A reliable website builder will have a massive impact on your business. You can showcase your products, services, and your business’s professionalism. On top of that, you can capture your customers' attention. 

But which website builder should you choose? Clearly, there are many options. But if you’re new in the industry, I strongly recommend you use the GoDaddy website builder to build a website easily.

Even though GoDaddy is a domain registrar platform, its website builder is also effective. Sounds interesting, right? In this blog, I will share a detailed GoDaddy website builder review and help you know if it’s right for your business. 

GoDaddy Website Builder Review: Top features

GoDaddy offers a robust suite of features to support small business growth, including blogs, image galleries, video and music embedding, Google Maps integration, contact forms, promotional banners, and call-to-action buttons. The dashboard provides straightforward blog tools for easy content management.

The platform incorporates AI throughout, with a complete website builder (Airo) and AI-powered tools for creating custom content, helping users generate unique website copy.

However, the absence of an app marketplace restricts access to specialized tools and plugins. In exploring GoDaddy website builder review, I'll examine its functionality, flexibility, ease of use, and expert tips to help you build the ideal small business website.

1. AI website building capabilities

I recently explored GoDaddy Airo, the company’s new AI-driven website builder and business toolkit, and was truly impressed by its all-encompassing approach to website creation and management. It’s easily one of the best AI website builders available. 

This innovative tool streamlines the entire process by using AI to create a fully functional website based on our business details. From logo designs to social media handles, email marketing templates, and product descriptions, Airo handles everything seamlessly.

One standout feature of GoDaddy Airo is its ability to elevate our brand identity through stunning logo designs. Whether we want a sleek, modern look or something more classic, Airo offers various options to match my website’s aesthetic. 

Plus, Airo enables us to create anything from a simple coming-soon page to a full-featured website, complete with suggested layouts, AI-generated text, and stock images. This means we can build excitement for our business with a stylish coming-soon page, giving our audience a sneak peek of what’s ahead.

Airo also makes establishing a professional image simple with its custom email setup, allowing us to create an email address that aligns with our brand identity. Additionally, it offers personalized suggestions for social media handles based on our domain name, ensuring brand consistency across all online platforms.

When I upload product photos, Airo analyzes them and creates descriptions emphasizing each product’s unique features and benefits. Through GoDaddy’s partnership with ZenBusiness, we can register for a free LLC, adding a layer of legal security and peace of mind.

Engaging our audience is effortless with Airo’s email marketing campaign tools. I can use customizable GoDaddy website templates and tailored messaging to connect with customers and drive conversions. Plus, the social media calendar highlights key holidays and optimal posting times, helping us maximize our content’s visibility.

With Airo’s AI-powered SEO capabilities, we can easily enhance our website’s search engine ranking to reach a wider audience. And to top it off, Airo streamlines customer interactions by generating responses across all platforms, ensuring we provide timely support for our audience.

2. Drag and drop editor

Launching your online project with GoDaddy with AI integration and customizable themes is a breeze, and you can scale up as needed. Whether you're a website-building veteran or completely new to the process, GoDaddy's drag-and-drop editor offers all the tools you need to create an engaging online presence.

Our experience with GoDaddy’s editor has been nothing short of seamless. The editor’s intuitive, user-friendly customization options make bringing your personal website vision to life easy. You can set up private pages, enable appointment booking, add WhatsApp chat buttons, and integrate external reviews, which enhance your site’s functionality and boost user engagement.

Navigating GoDaddy's drag-and-drop editor is straightforward, thanks to the centralized dashboard that simplifies site management. With intuitive controls, adding and editing sections on your pages is a breeze. While we would appreciate an “undo” function, the editing experience remains smooth and efficient, making it accessible for users at any skill level.

With GoDaddy, you can add up to 20 sections per page and customize elements in the header and footer areas—though adding additional headers or footers isn’t an option. While GoDaddy may offer fewer templates than other best website builders like Squarespace, it provides a solid selection of pre-made sections across various categories. 

However, we did find the customization options to be somewhat limited, which may be a drawback for users seeking extensive personalization.

One feature we’ve particularly appreciated is the GoDaddy app, available for both iOS and Android. This mobile app allows for on-the-go site edits, adding flexibility and convenience to the customization process.

GoDaddy recently introduced editor shortcuts, making adding features like online stores and accessing key marketing tools easier. These shortcuts streamline website-building, allowing users to set up essential components more efficiently.

3. Templates

GoDaddy’s site builder offers over 100 mobile-responsive design templates catering to various industries like restaurants, online stores, and portfolios. Each template is carefully designed to adapt seamlessly across all devices, from desktops to tablets and smartphones. 

I’ve found the ability to preview our designs on different screen sizes during editing particularly useful, ensuring our site looked impressive no matter the platform.

While GoDaddy’s templates tend to have a standardized look, the visual editor provides enough flexibility to customize key elements. With easy-to-use controls for adjusting colors, fonts, and images, I brought a bit of unique flair to our site. 

Although the customization options aren’t as extensive as those on platforms like Webflow, IONOS, or Wix, GoDaddy’s builder remains a solid choice for crafting clean, purposeful websites.

Recent updates have added even more customization options, including the ability to adjust font colors across all headings and text, which helps align your site’s look with your brand.

4. eCommerce

GoDaddy’s “Ecommerce” plan offers a full suite of tools for businesses selling products online. With this plan, you can list up to 5,000 items, including physical and digital products, manage shipping, and handle secure payments—all within a single platform.

A key feature of the ecommerce plan is SSL security, which protects customer transactions and provides reassurance for you and your shoppers.

The plan also includes abandoned cart recovery to help recapture sales by reaching out to customers who left items in their carts. To further streamline the buying process, GoDaddy’s 1-page checkout format reduces friction, making it easier for shoppers to complete their purchases and lowering cart abandonment rates.

Payment processing is straightforward and supports major options like PayPal, Google Pay, and Apple Pay. You can create promotions and discounts to drive sales and offer various free or paid shipping choices to fit your business needs.

For tracking performance, GoDaddy provides robust analytics that offers insights into key metrics, helping you make data-driven decisions to grow your business.

While GoDaddy’s ecommerce tools may not match the advanced features of platforms like Shopify or Wix, they are ideal for small to mid-sized stores. However, another top ecommerce platform might be a better fit for larger ambitions or highly complex setups.

5. Integrations

While many site builders feature extensive app stores with a wide array of third-party options, GoDaddy takes a more streamlined approach. Rather than offering a large selection of apps, GoDaddy focuses on easy integrations with social media platforms, providing small business owners a straightforward way to expand their online presence.

GoDaddy makes linking your site to social media channels like Facebook, Instagram, and Twitter simple, allowing you to synchronize posts across platforms. 

The central dashboard provides a convenient way to track engagement metrics like likes and comments, giving insights into post-performance. For e-commerce users, AI-powered social post automation further simplifies product promotion.

In addition to social media integrations, GoDaddy includes several built-in tools that enhance site functionality. For example, restaurant businesses can benefit from OpenTable reservation options and online food ordering via ChowNow. 

There’s also a unified dashboard for managing marketplace integrations with platforms like Amazon, Myntra, and Flipkart, allowing businesses to expand their reach with minimal hassle. Regarding online payments, GoDaddy offers integrations with GoDaddy Payments, PayPal, Square, and Stripe.

6. Insights and analytics

Understanding your website's performance and gaining insights into your online presence is essential—it’s like having a compass to guide your business journey. GoDaddy integrates with tools like Google Analytics, offering detailed data on traffic and user behavior, and it also supports Meta Pixel and Facebook Meta tags to help optimize Facebook ads and tracking.

GoDaddy’s InSight analytics tool became an invaluable companion for us. Powered by AI, InSight monitors site performance and provides personalized recommendations to help you keep up with the digital landscape. The built-in search engine visibility tool further assists with keyword optimization and meta descriptions to improve search rankings.

Depending on your chosen plan, you can also enjoy extras like free business email, social media listings, and ad credits for platforms like Google and Yelp, adding even more value to your GoDaddy experience.

7. Social media

GoDaddy shines when promoting your website, especially through social media. The platform integrates seamlessly with Facebook and Instagram, allowing you to synchronize posts across both channels. 

I found it particularly convenient to track likes, comments, and analytics from both platforms directly within the GoDaddy dashboard, making it easy to see which posts performed well.

The standout feature, however, is the GoDaddy Studio app. This mobile app leverages AI to help you create branded content for social media, including videos and ads for Facebook and Instagram. It’s an excellent, creative tool for spreading the word about your website—especially considering that 92% of internet users engage with online video daily.

8. Email marketing

GoDaddy includes email marketing with all its plans, enabling you to send promotional emails, welcome messages, and newsletters directly from its dashboard. On the Basic plan, you can send up to 100 emails monthly, while the highest-tier Commerce plan allows for up to 100,000 emails monthly.

Once your emails are sent, you can monitor analytics as you would with any campaign. Automation is also available, and if you’re on the Commerce plan, you’ll benefit from automated order confirmations and follow-ups for abandoned carts, helping to increase customer engagement and recover potential sales.

9. Bookings and appointments

Since 2023, GoDaddy has revamped its pricing structure, integrating Booking and Appointment features into its plans. While all plans allow for one-time appointments, you must upgrade to the Premium or Commerce plans to access recurring bookings and appointments.

When I tested the full package, it became clear that GoDaddy has made this feature a core part of its platform. The booking system includes robust tools such as client management, two-way calendar syncing, group events integrating with social media, and text and email notifications.

What impressed me most was how seamlessly this booking feature integrates with GoDaddy’s other marketing tools, including email, social media, and texting. It also provides excellent organizational features, like class lists and staff management.

GoDaddy has positioned itself as a solid option for businesses that rely on online bookings, such as yoga instructors or therapists. Its booking tool competes well with platforms like Wix, and the ability to accept card payments without needing full e-commerce functionality is a noteworthy advantage.

10. Customer support

Help and support are key strengths of GoDaddy, as the company offers comprehensive customer service. Support is available around the clock through multiple channels, including phone, email, and live chat, ensuring that issues are quickly addressed no matter the time of day.

In addition to direct support, GoDaddy provides a range of self-help resources on its site, including a detailed knowledge base filled with articles, tutorials, and FAQs to help users resolve common issues independently.

For more personalized assistance, GoDaddy also offers specialized support and access to courses, webinars, and podcasts, enhancing the overall support experience. However, despite its extensive support offerings, the organization of these resources could be improved. 

I’ve found locating specific features and information within GoDaddy’s knowledge center challenging, suggesting there’s room for improvement in user experience.

11. Pricing

GoDaddy has three different pricing plans: Basic, premium, and commerce, as well as a free plan. Starting with GoDaddy's Basic plan is a great way to kick off your online journey. It includes essentials like a custom domain, built-in SEO, email, and user-friendly website design features, making it an ideal starting point.

When you're ready to take your business to the next level, the Premium plan offers everything from the Basic plan, plus additional features to enhance your site and expand your online presence.

For those looking to dive into e-commerce, GoDaddy's Commerce plan is the perfect fit. Building on the Premium plan, this package provides all the tools you need to manage inventory and sell products online, helping you easily grow your business.

GoDaddy website builder: Pros and cons

Now, it's time to know the pros and cons. You've seen the core features along with the pros and cons. So, you might assume that GoDaddy is all about benefits, right? Unfortunately, no!

The website customization part offered by GoDaddy isn't that eye-catching. I faced many problems customizing even the basic aspects of the website. They should improve this and make sure people from all plans can create a highly personalized website.

Ready to use the GoDaddy website builder?

GoDaddy's website builder is an excellent choice for small businesses and an ideal option for quickly creating websites. However, its limited customization options and the absence of an app market might be drawbacks for more advanced users.

GoDaddy is worth considering if you're looking for a simple, affordable solution, especially with its one-month free trial. On the other hand, if you have more complex needs, platforms like Wix and Weebly provide greater features and flexibility. Be careful to weigh the pros and cons before deciding if GoDaddy is the right fit for building your online presence.

What's your opinion on this GoDaddy website builder review? Do you have any web hosting in mind to create a website? Let me know in the comments below.

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