Cold email outreach is the secret ingredient to supercharge your business by acquiring leads and immediately snatching customers!

But let's be real; manually managing outreach campaigns can be as thrilling as watching paint dry.

That's where email outreach tools come in, streamlining the process and maximizing your outreach efforts. In this article, we'll explore the 11 best email outreach tools to try in 2024, highlighting their features and pricing to help you make an informed decision. 

Why do you need an Email Outreach Tool?

Well, imagine this: emails are the lifeblood of your business, whether it's promoting your blog, building links, or generating leads. But managing thousands of emails for each campaign becomes daunting as your outreach scales. That's where an email outreach tool comes in.

With an email outreach tool, you're not just managing and streamlining your outreach campaigns. It provides a bird's-eye view of all your campaigns, offering invaluable insights and data to fine-tune and maintain your outreach strategy.

You gain access to statistics and comprehensive analytics that help you understand what's working like a charm and where a little extra effort is needed. This knowledge empowers you to make informed decisions and supercharge your outreach game.

11 Best Email Outreach Tools for Efficient Outreaching 

Now that we've recognized the significance of an email outreach tool let's dive into one of the market's finest options. Prepare to be amazed by best email outreach tools revolutionizing the industry.

1. Snov.io

Snov.io is an awesome email tool for both free and premium users. It’s loved by bloggers, recruiters, salespeople, and marketers. You can easily find emails using company names and domains, gaining insights into your potential audience. It's a game-changer for successful outreach!

Features of Snov.io

This one of the best cold email software for outreach uses domain search and verification tools to discover email addresses for potential leads.

  • The tool automates personalized email sequences to nurture leads.
  • It also ensures your email list is valid and deliverable.
  • The platform leads the search for domains and contacts.
  • With its AI email assistant, you can write emails with the help of an AI.
  • It also offers an email warming up feature to warm up your emails.

Pros

  • The permanent free plan can be a positive sign, especially for small businesses.
  • It provides an unlimited number of follow-ups.
  • This software also has an email finder tool.
  • It helps to put your best email outreach efforts with real-time email activity tracking with Gmail tracker.

Cons

  • There is a lack of image personalization.
  • The tool doesn't provide any multi-channel outreach feature.
  • Its A/B testing feature requires additional purchase.

Pricing

Trial – Free
Starter – $30/ month
Pro – $75/ month
Managed Service – $2999/ month

2. Mailshake

Mailshake is a sales engagement platform for simple, effective sales, recruiting, and PR outreach. It simplifies finding new prospects, planning campaigns, and personalizing automated emails and follow-ups to potential leads.

With merge tags, you can fully customize your email marketing campaigns. Track important metrics like email bounce rates, clicks, opens, and replies.

Features of Mailshake

  • With email automation, it helps to create and send personalized cold email campaigns.
  • It provides access to a library of pre-designed templates, or you can create your own.
  • With A/B Testing, you can test different subject lines and email content to optimize engagement.
  • It offers an email warm-up feature.
  • It makes your email writing easy with the AI SHAKEspeare feature.

Pros

  • The platform does omnichannel outreach with browser-based calling and social selling on LinkedIn.
  • The emails from Mailshake never get tagged as promotion.
  • It provides you with an email copy A/B testing tool.
  • It has a very simple and intuitive user interface.

Cons

  • Its campaign performance metrics could be more detailed. Hard to compare the results of different campaigns.
  • Its image import is buggy in some instances.

Pricing

Email Outreach – $58/ user/ month
Sales Engagement – $83/ user/ month

3. Reply.io

Reply is the go-to email and sales outreach tool known for its user-friendly design. Features like Email Automation, Tracking, and Sequencing simplify prospect management.

Monitor everything from a single dashboard and enjoy hassle-free outreach. It also provides solutions like inbound sales, outbound sales, account-based sales, etc., and with these features, it becomes a useful tool for a business's sales team.  

Features of Reply.io

  • This multichannel email outreach tool helps combine email, calls, and social touches in a single campaign.
  • This tool monitors every email opening, link clicks, and reply rate.
  • Its built-in integration with Jason AI helps in handling email conversations.
  • Its advanced-Data Search for finding contacts and information.
  • With this tool, you get reports about your campaigns
  • This sales engagement platform distributes various bulk email campaigns based on their scale and content.

Pros

  • This tool has unlimited A/B testing variants.
  • It has multi-channel support.
  • The platform provides advanced variables or conditions.
  • With this, one can take an unlimited number of follow-ups.

Cons

  • There is no image personalization.
  • Email validation takes a very long time.

Pricing

Free 
Starter – $60/ user/ month
Professional $90/ user/ month
Custom – Custom pricing

4. Woodpecker

Woodpecker is a versatile email outreach tool that excels for both agencies and individuals. It offers automatic follow-ups, just like other tools on the list.

With this one of the best cold email outreach software, you can streamline your outreach while ensuring a seamless and responsive communication flow.

Features of Woodpecker

  • Using email outreach tools helps to set up personalized follow-up emails based on recipient behavior.
  • It measures the effectiveness of your outreach efforts.
  • This tool works on email warmups and recovery for each email slot.
  • This tool provides with Reply & Autoreply detection and reschedule for automated messages.
  • It also has a feature for email list verification & validation.

Pros

  • High level of email personalization to enhance engagement.
  • This is the outreach tool that can help to give excellent deliverability analytics for monitoring email performance.
  • Multichannel outreach capabilities, including calls and LinkedIn integration.
  • Sophisticated email sequence builder for automated campaigns.
  • It provides 2 months for free in every annual subscription plan.
  • One can access the free trial with no credit card details. The free trial includes the usage for 7 days or 50 cold emails

Cons

  • Lacks a LinkedIn email finder for sourcing contacts.
  • No built-in email templates for quicker campaign creation.
  • A/B testing feature requires an additional cost.

Pricing

Cold Email – $54/ email slot/ month
Sales Assistant  – $64/ email slot/ month
Agency – $69/ email slot/ month

5. Mixmax

Mixmax is a powerful email outreach platform that lets you schedule emails, set up complex automated sequences, and even schedule appointments.

Keep track of your attachments and links while diving into analytics to optimize your email outreach for better sales targeting. It's an amazing solution for your email campaign success.

Features of Mixmax

  • The tool sends an email at optimal times for maximum impact.
  • It conducts polls and surveys to gather feedback and insights directly within your emails.
  • The tool also automates follow-up emails and reminders.
  • It also helps to track email opens, clicks, and replies.

Pros

  • There is no need for technical skills to navigate and use this tool.
  • It works seamlessly with Gmail.

Cons

  • Its extension slows down the browser.

Pricing

Free
SMB – $29/ user/ month
Growth – $49/ user/ month
Growth + Salesforce – $69/ user/ month
Enterprise – Custom pricing

6. Lemlist

Lemlist is one of the top email outreach tools with various features, including automation, scheduling, and follow-ups. What sets Lemlist apart is its special lemwarm feature, automating the warm-up email process for new addresses.

Choose from built-in templates or craft your own personalized outreach emails. Lemlist has got you covered in your outreach journey.

Features of Lemlist

  • It customizes and personalizes every email based on recipient attributes.
  • It helps to improve deliverability by gradually increasing the sending volume.
  • It provides a feature to share and manage email outreach campaign with team members.
  • it also offers LinkedIn outreach automation.

Pros

  • It has the ability to enrich prospects with LinkedIn or Dropcontact data.
  • It offers spam score assessment for improved deliverability.
  • It offers a powerful LinkedIn email finder for targeted outreach.
  • The tool has a feature of image personalization to enhance engagement.

Cons

  • The tool's cold call feature requires an additional subscription.
  • Its separate warm-up tool is required for warming up email accounts.
  • There is no dedicated prospect management feature for streamlining organization.

Pricing

Email Outreach – $50/ seat/ month
Sales Engagement – $83/ seat/ month
For Agencies – Talk to sales

7. Instantly.ai

Instantly is a powerful email outreach tool that simplifies your campaigns. With features like email outreach, warm-up, and an extensive contact database, it helps you reach the right audience and achieve better results effortlessly.

Features of Instantly.ai

  • It provides unlimited email warmup
  • It provides reputation protection and email bounce detection
  • The tool helps to provide advanced email sequences and scheduling.
  • It also provides email accounts and analytics.

Pros

  • This tool offers unlimited mail on any pricing plan.
  • Here one gets a chance to write and send advanced sequences.

Cons

  • There is a limited CRM Integration.

Pricing

Sending and WarmupGrowth – $37/ month | Hypergrowth –  $97/ month
Leads – Growth Leads –  $37.9/ month | Hyperleads –  $169.3/ month

8. Smartreach

SmartReach is a top-notch cold email outreach tool for sales, ideal for big and small businesses. It simplifies sending automated email sequences and follow-ups while allowing personalization. You can easily analyze campaign progress with a visual progress bar, identifying prospects and error rates.

Features of Smartreach

  • This tool's AI assistant provides help for writing email content.
  • It also offers a feature of A/B testing.
  • Being an email outreach tool, it also provides email validation.
  • The tool provides a LinkedIn email finder for finding leads on LinkedIn
  • It also offers a feature of spam test reporting.

Pros

  • The tool supports multi-channel outreach for comprehensive reach.
  • It analyzes the best time to send emails.
  • The platform's analytics and reports for tracking and measuring campaign performance are really helpful.
  • It also provides a built-in spam test feature for ensuring deliverability.

Cons

  • The tool lacks a built-in email finder for sourcing contacts.
  • It cannot manually validate emails.
  • There is no image personalization feature.

Pricing

Email Outreach – $29/ seta/ month
Sales Engagement – $49/ seat/ month
Agency – Talk to sales
Enterprise – Talk to sales

9. Klenty

Klenty is an easy-to-use email outreach tool. It lets you send personalized cold and other email campaigns at scheduled times and add follow-up stages for better results.

With Klenty, you can automate repetitive tasks like sending cold emails and tracking engagement metrics. This frees up time for building relationships and closing deals.

Features of Klenty

  • It outreaches in multichannel form with emails, calls, text messaging, and LinkedIn.
  • This tool allows you to automate sending emails at random intervals
  • This tool also provides data on prospects' activity and A/B reports.
  • You can prioritize existing or new prospects while sending emails.

Pros

  • It facilitates message body conditions for added flexibility.
  • With this, you can do random interval sending for a natural touch.
  • It provides a 14-day free trial without any demand for credit card details.

Cons

  • It has unreliable open rate tracking.
  • It leads to frequent automatic logouts.
  • This tool can’t import leads from LinkedIn with emails, names, and company details.

Pricing

Startup – $50/ user/ month
Growth – $70/ user/ month
Pro – $100/ user/ month
Enterprise – Custom pricing

10. AutoKlose

AutoKlose is a user-friendly tool that stands out for its simplicity. Its intuitive interface makes it easy to find new prospect information, generate leads, and seamlessly integrate with Gmail.

Using AutoKlose, you can reduce the risk of being marked as spam and maximize your outreach success. 

Features of Autoklose

  • This is one of the best email outreach tools that help to do unlimited email tracking and follow-ups.
  • The tool leads to unlimited contact uploads and campaigns.
  • It does email verification to verify valid email addresses.
  • It has a feature for scheduling email sending.

Pros

  • It has nearly every feature you expect from an outreach tool.
  • It has a free trial available.

Cons

  • It has a very sophisticated UI

Pricing

Sales NurturingAuto Kloser – $59.99/ user/ month | Advanced Kloser $69.99/ / user/ month |
Accelerated Kloser – $99.99 / user/ month
Sales Engagement – Contact sales
Email ExtrasEmail Connections – $19.99/ email | Email Validation – Get a quote

11. Gmelius

Gmelius is a cost-effective email outreach tool that offers all the essential features you need. It provides real-time workload visibility for your team and boasts fast email processing capabilities. Plus, you can collaborate seamlessly within Gmail

Features of Gmelius

  • This tool can help you collaborate with your team and manage emails.
  • It sets up personalized sequences and automated follow-ups.
  • This platform also provides email reports
  • It has a custom view using filters for shared inboxes.

Pros

  • The tool has an automated workflow.
  • It does a smart collaboration with your inbox.
  • The platform helps to do good project and client management.
  • It provides a 7-day free trial.

Cons

  • The tool does not support other email providers other than email.
  • It doesn't do multichannel outreach.

Pricing

Flex – $15/ month
Growth – $24/ user/ month
Pro – $36/ user/ month

Ready to smoothen your Email Deliverability with Effective Outreach Tools?

Email outreach is a crucial component of any successful marketing strategy, and utilizing the right tools can significantly enhance your outreach efforts. But before investing in one, you should consider your options to fit your needs and budgets.

Take your time to consider your needs and budget. Some tools offer extensive features, while others provide a simpler solution.

The 11 email outreach tools listed above offer a range of features and pricing options to suit various needs and budgets.

Take the time to explore each tool and choose the right email outreach tool that aligns with your specific requirements and goals.

With these powerful tools at your disposal, you'll be well-equipped to streamline your email outreach process and campaigns and achieve greater success in 2024. 

Apart from this, if you're considering enhancing your inbound marketing game and need expert advice, feel free to contact webdew.

Editor: Vaishnavi Jain

Frequently Asked Questions

An email outreach tool is a software or platform designed to streamline and automate sending personalized emails to a targeted audience. It helps businesses and individuals reach out to potential clients, partners, or influencers, allowing them to manage and track their outreach campaigns efficiently. These tools often offer features such as email templates, contact management, email scheduling, and analytics to measure the success of outreach efforts.

Outreach tools refer to a category of software solutions or platforms that facilitate communication and engagement with a specific audience. These tools are commonly used for various purposes, including email outreach, influencer marketing, PR outreach, and link building. They typically offer functionalities like contact databases, email automation, follow-up reminders, and performance tracking, empowering users to maintain organized and effective outreach campaigns.

Sending an outreach email involves a structured approach to communicating your message effectively. First, identify your target audience and tailor your message to resonate with their interests or needs. Craft a compelling subject line that captures their attention. In the body of the email, introduce yourself or your company, explain the purpose of your outreach, and offer value or benefits to the recipient. Sending personalized outreach email sequences in clear and concise language proves to be really helpful. Always end with a call-to-action, inviting the recipient to respond or take the desired action.

A cold email tool is a specialized email outreach tool designed specifically for sending cold emails. Cold emails are unsolicited messages sent to individuals or businesses that haven't expressed a prior interest in your product or service. The cold outreach tool helps automate sending these emails at scale, ensuring that the emails are personalized, follow best practices, and comply with relevant regulations. With features like email tracking and analytics, users can monitor the effectiveness of their cold email campaigns and make data-driven improvements for better results.