Many clients from organizations and businesses tell horror stories about their bad experiences working with some web designers or agencies when building their websites. Many issues and challenges come along the way, from design to testing, which can be frustrating. This emphasizes the need to hire the right web designer.
Since a web designer plays a crucial role in the web development process, you must aim to hire the right person from a reliable web designer. To help you find the right person for your project, keep reading this blog. Also click here if you are thinking why SEO is important for development of any website.
What to consider when choosing a web designer?
Specify your functional requirements
You will have to tell the web designer how you want your website to function during the web design process. For instance, if you want to develop a brochure site for your business or something with a particular feature, you will get an idea of what type of web designer fits the job.
Below are the three common types of web designers you'll want to know:
- User experience (UX) designer: This type of web designer is the one who creates the page outline, including the content hierarchy, wireframes, information architecture, and prototypes. Generally, a UX designer thinks about what will make a website successful.
- Interaction designer: The main task of an interaction designer is to make the website consistent by developing an intuitive interpretation of the UX designer's wireframes. Designing the menu buttons and how they react when clicking and hovering is an example of what interaction designers do.
- Visual designer: Also known as User Interface (UI) designer, a visual designer chooses the web page's style guide, including paragraph styles, colors, and font sizing.
It's undeniable that not many web designers can do the job of a UX designer, interaction designer, and UI designer alone. So, it's best to hire an agency instead as they might have all three.
Agencies typically work faster, which reduces the project cost. However, you have to be familiar with the tools they utilize to some extent to work with them smoothly.
Define your design requirements
It also will help if you define your design requirements first to determine the right web designer to hire. For example, think about how you want your website to feel and look. It can be, at times, difficult to understand how hard it is to convert an abstract concept into an actual website from an idea alone.
The more detailed you are about the design requirements, the better the result will be. The best way to make your web designer understand your design requirements is to demonstrate where you want things to go in a drawn layout.
You can also compile the websites you like and point out what you want about them. If you wish, you can write what you don't like about some existing designs, so the designer knows what to avoid.
Describe the needs of your business
Another thing to ponder when choosing the right web designer is the needs of your business. You have to define the role which your website will serve.
You might then have to go back to your functional and design requirements in this step. It's an essential step before starting the design process because it affects the project's budget.
Consider how your business acquires customers and markets itself and how your website generates leads and sales. For example, will you send your website as a brochure to your salespeople and referrals? Or, will it be responsible for driving potential customers from visitors online?
Aside from that, determine if your website needs to be integrated with inventory, order-taking, bookkeeping, or other business processes. Wanting to migrate your business processes to the website using sales/marketing automation is another thing to consider during this step.
For example, take a jewelry company that does business in an e-commerce store. You would want to connect your customers to your brand using a blog. So, you have to find a web designer who is skilled in working around custom themes on hosted platforms like WordPress.
Determine your budget and scope
The budget and scope of the project are the other factors that you should consider when hiring a web designer. When setting the project's budget, don't make it too low, as it could make it hard to achieve the result you are hoping for.
Also, remember that your website is not a waste of money but an investment. If you're hoping to achieve the biggest return, minimizing your investment is not an option. When defining your budget, consider the following:
- Consider your current cash flow. Then, make a list of how much a single new lead is worth.
- Calculate the current costs for a current website or if the amount you spent for having a poor website.
- List functionality, features, and design choices you wish to prioritize
- Consider the length of the repayment period and the amortization of your budget. To put it another way, if your budget is $10,000 and you estimate the website to operate for 50 months, your monthly cost is $200. Is it the value you expect?
- Keep your options open.
- Think about the scope of the project or its value when coming up with the budget
- Include the costs after the project is done, such as maintenance.
Ask questions and request portfolios and references
How well a web designer communicates also affects the progress of the project. So, it is essential to ask them follow-up questions during the hiring process. Also, ask for their references and portfolio to determine whether or not they have the skills and experiences you're looking for.
Before the interview, prepare enough questions. Asking too many questions during the interview is not a good idea. Also, use your questions, requirements, and details to direct prospective web designers.
Send out proposals
Assuming that you have a pool of web designers to choose from, the next thing to do is send them a proposal. Usually, the client asks the web designers or agencies how much a website will cost. But, sending out a detailed description of the project and a budget range would be better to determine the best one for the job without wasting time for both parties.
When sending out proposals, provide a budget range to pique the designer's interest who can work around your designated budget. Besides, the budget doesn't always define the result. Although, the budget will determine who you talk to. Finally, end your proposal by asking if the other person is interested in the project or if additional details are needed.
Request contract and project plan
You might have a website designer in mind at this point. Next, request a project plan and a contract from the web designer you have decided to hire.
A contract serves as protection for everyone involved in the project. It should indicate all deliverables, responsibilities, costs, and intellectual property rights, among others.
Meanwhile, a project plan allows everyone involved to understand the responsibilities, expectations, and timelines. So, it should indicate who is responsible for what and when.
Choosing the right web designer is not easy, but it doesn't have to be so hard. The web designer who can meet your requirements has the best possibility to provide the best results for your business.
Web Design for a website should be done carefully as your website's design could make or break the entire website. Any issues during the design process could significantly affect the project's outcome.