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As a digital marketing agency, Pink elephant media understood the importance of explainer video in effectively reaching out to their target audience. So, when it came to marketing and describing their services, they went for a service explainer video. They chose webdew for the project as we had the experience and resources. webdew stepped up to the responsibility and delivered outstanding results.
What is Pink Elephant Media all about?
Pink Elephant Media is a data-driven results-based website design and digital marketing agency. They use detailed competitor research comparisons (Growth Hacking) to understand your objectives, discover opportunities, and ultimately create a brilliant customer experience that will accelerate your brand.
Purpose of the explainer video
Our client, Pink Elephant Media, needed an explainer video for their services. The purpose of the video was to clearly define the services, their benefits and highlight how our client was the perfect choice as a service provider.
Goals
- To create a compelling and appealing explainer video.
- The video had to be explicit in terms of its message.
- It was an end to end video production, and all the elements had to be spot on.
Guidelines and Particularities
Brand specifications of Pink Elephant Media had to be followed:
- We had to follow the color scheme specified by the company
- The client also set particular fonts that were to be used
Why webdew?
Our client, Pink Elephant Media, needed a video production company to produce animated explainer videos that would convey the feature, functionality, and specifications of their app accurately. wedew is a full-service Inbound Marketing agency and one of the top Video Production companies, with a good hold in Marketing, Websites, Videos, and HubSpot services.
It is the one and only HubSpot Diamond Certified Partner Agency in India. Our highly dedicated team comprises HubSpot certified digital marketing experts, business analysts, web designers & developers. We specialize in Explainer Videos Services, and our videos have been known to boost lead generation and conversion.
As webdew itself provides website designing services, the designer team could quickly perceive the client's requirements and come up with desired solutions.
What makes webdew fit the bill?
- Proven track record
- Upfront communication
- Good turnaround time
- Experienced professionals
- Quality work
Process and Problem solving
For us, customer satisfaction is everything. We maintain our transparency and communication throughout the process. The entire Explainer Video development process consists of the following steps.
For each stage, we assign skilled professionals and a project manager who supervises the overall development.
Briefing
The briefing is the first step to animated video creation and involves reference and requirement gathering. Here we discuss the project in hand and its respective specifications. We ensure that we include innovation in every video we produce, and so we build from scratch.
Script
Before creating the script, we spend some time analyzing the client website, target audience, approach, etc. This helps us deliver relevancy so that the video we provide blends seamlessly with their platform.
In this case, team Pink Elephant Media provided the script themselves.
Storyboarding
Once we finish working on the script, we create a storyboard to illustrate its execution. The explainer video for Pink Elephant Media was comparatively longer. Thus, the storyboard was lengthier. However, our storyboard was on point and got approved on the first go.
Animation
Our talented group of professionals knows how to turn an idea into an animated video and make it come alive. Thus, there was a single attempt success for our team, in the case of all the videos. Besides, we synchronized the voice over with the animation with utmost accuracy.
Delivery
We delivered the video within the deadline, with no compromise on the quality.
Result
The result was splendid as the explainer video was finalized on the first go without any revisions despite being of a significant length. The client was so impressed that they offered to publish other videos of our portfolio on their website.
Feedback
The client was more than satisfied, and also recommended our services to others.