Promote your services with explainer videos: Pink Elephant Media

Background

Pink Elephant Media is a data-driven results-based website design and digital marketing agency. They use detailed competitor research comparisons (Growth Hacking) to understand your objectives, discover opportunities, and ultimately create a brilliant customer experience that will accelerate your brand.

Project overview

Pink elephant is a digital marketing and web design agency who aims to build customer experience and boost the brand identity through explainer videos. Well! the purpose of the video was to clearly define the services, their benefits and highlight how the client was the perfect choice as a service provider.

Pink Elephant Media, needed a video production company to produce animated explainer videos that would convey the feature, functionality, and specifications of their app accurately. wedew is a full-service Inbound Marketing agency and one of the top Video Production companies, with a good hold in Marketing, Websites, Videos, and HubSpot services.

It is the one and only HubSpot Diamond Certified Partner Agency in India. Our highly dedicated team comprises HubSpot certified digital marketing experts, business analysts, web designers & developers. We specialize in Explainer Videos Services, and our videos have been known to boost lead generation and conversion. 

As webdew itself provides website designing services, the designer team could quickly perceive the client's requirements and come up with desired solutions. 

To make sure that everything goes on the right track, the client clearly explained his goals with webdew that defines that they need to create a compelling and appealing explainer video which has to be explicit in terms of its message. It was an end to end video production, and all the elements had to be spot on.

Also they shared the list of guidelines and particularities that includes that the brand specifications of Pink Elephant Media had to be followed:

• webdew had to follow the color scheme specified by the company.
• The client also set particular fonts that were to be used.

By keeping all the pointers in mind, webdew team started creating video and delivered to the client which got approved in the first attempt. The client was very happy with the services offered by webdew and also put a step forward to recommend it to the others. 

Pathway to Result

For webdew, customer satisfaction is everything. webdew maintains the transparency and communication throughout the process so that it becomes easy for both to achieve the goals. The entire Explainer Video development process consists of the following steps.

For each stage, webdew assigned skilled professionals and a project manager who supervises the overall development.

Briefing

The briefing is the first step to animated video creation and involves reference and requirement gathering. Here webdew discussed the project in hand and its respective specifications. webdew ensures to include innovation in every video that they produce, and so they always build the video from scratch. 

Script

Before creating the script, webdew spent some time analyzing the client website, target audience, approach, etc. It helps webdew to deliver relevancy so that the video they provide blends seamlessly with their platform.

But for this case, team Pink Elephant Media provided the script themselves.

Storyboarding

Once the script is done, webdew creates a storyboard to illustrate its execution. The explainer video for Pink Elephant Media was comparatively longer. Thus, the storyboard was lengthier. However, the storyboard was on point and got approved on the first go.

Animation

The talented group of professionals in webdew knows how to turn an idea into an animated video and make it come alive. Thus, there was a single attempt success for webdew team, in the case of all the videos. Besides, webdew synchronized the voice over with the animation with utmost accuracy. 

Delivery & Result

webdew delivered the video within the deadline, with no compromise on the quality. The result was splendid as the explainer video was finalized on the first go without any revisions despite being of a significant length. The client was so impressed that they offered to publish other videos of our portfolio on their website.

Feedback

The client was more than satisfied, and also recommended our services to others. They were quite happy by looking at the transparency, quick communication and high quality product.