Securaa.io is a security operation platform that identifies the growing popularity of explainer video and its multifold benefits. They needed to advertise a product that needed proper introduction so the users could appreciate its utility. They approached webdew for an explainer video production service.
The following facts show why choosing explainer video as a marketing strategy was a smart decision:
- 2-4 hours of video content gets consumer everyday
- Internet users have 8 sec of attention span, so they need a fast message
- 68% of consumers say they would refer to a video to solve a product-related problem
What is Securaa.io all about?
Securaa is a unified security operation platform dedicated to helping security analysts and SOC teams manage security applications, resources, operations, tasks, etc. across several environments and providers.
They came to webdew with the requirement of an explainer video for their product that helps users operate, manage, and respond to security threats by utilizing visual playbooks and case management modules from the platform.
Securaa.io chose an explainer video to get the word out because they realized that their idea would be better conveyed and received through video content.
Purpose of the explainer video
The client needed a video for their unified security operation platform. Securaa.io wanted to explore the possibilities of explainer videos in promoting their product and spreading awareness. The product video had to demonstrate how their unified security operations platform is useful for enterprises.
- To create an engaging and creative explainer video
- It should convey the concepts explicitly
- It should be attractive enough to popularize the product
Guidelines and Particularities
Securaa.io guidelines had to be maintained:
- We had to follow the color scheme specified by the company
- The client also set particular fonts that were to be used
Team Securaa.io needed a video production company to produce an explainer video that would convey their vision effectively. webdew is a full-service Inbound Marketing agency and one of the top Video Production companies, with a good hold in Marketing, Websites, Videos, and HubSpot services.
It is the one and only HubSpot Diamond Certified Partner Agency in India. Our highly dedicated team comprises HubSpot certified digital marketing experts, business analysts, web designers & developers. We are specialized in Explainer Videos Services, and our videos have been known to boost lead generation and conversion.
Thus, after considering multiple service providers, Securaa.io found its perfect match at Webdew.
What makes webdew fit the bill?
- Proven track record
- Upfront communication
- Good turnaround time
- Experienced professionals
- Quality work
Process and Problem Solving
For us, customer satisfaction is everything. We maintain our transparency and communication throughout the process. The entire Explainer Video development process is segregated in the following steps. For each stage, we assign skilled professionals and a project manager who supervises the overall development.
This is the first step and involves reference and requirement gathering. Here we discuss the project in hand and their respective specifications. We ensure that we include innovation in every video we produce. We start from scratch.
Before creating the script, we spend some time analyzing the client website, target audience, approach, etc. This helps us deliver relevancy so that the video we provide blends seamlessly with their platform. With Secura.com, we had to invest a little more time in research and development.
Once we finish working on the script, we create a storyboard to illustrate its execution. The first draft of the storyboard was more of a cybersecurity and describing less about their platform. . So we decided to start from scratch.
We were assigned a subject matter expert, and finally, we could come up with the perfect and comprehensive storyboard for the video. Once we got the green signal, we started to work on the animation.
Our skilled group of professionals knows exactly how to turn an idea into an animated video. Thus, once we finalized the skeleton, there was a single attempt success for our team.
Even though we had to go over the storyboard or skeleton the second time, we managed to deliver the video as per the client’s demand. Upon delivery, there were no complaints from team Securaa.io, and the explainer video served its purpose just right.
Challenges and Difficulties
- Initially, there was a misunderstanding between our team and the client regarding the specifications of the product
- We had to do over the storyboard to highlight the key features
- We had to communicate with a subject matter expert to grasp the particularities
- The color scheme was limiting our creativity
Though we started a bit rocky, when we delivered the final product, the client was satisfied. He gave us positive feedback and did not ask for any more alterations.