Case Study Uber-Top rated explainer video by webdew
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webdew is one of the top video production, marketing and web development company that specialized in Explainer Videos Services, Animation, Motion Graphics & Infographics, etc. We have produced videos for clients ranging from Startups to Fortune 500 Companies.
Do you want to know how the video production process went for our client, Uber? Read this case study.
Project Overview
webdew is a Full Service Digital Marketing Agency and one of the top Video Production companies, holding a good hand in Marketing, Websites, Videos and HubSpot services. It is the one and only HubSpot Diamond Certified Partner Agency in India.
Our highly dedicated personnel is a group of HubSpot certified digital marketing experts, business analysts, web designers & developers.
Uber actually wants to market this idea across Chandigarh. Other problems were to:
The primary objective of the client was:
These were the reason Uber decided to launch a campaign, named “Uber intercity Rides at just Rs 999.”
The marketing team of Uber took no time for preparing the blueprint for the campaign.
The team decided to take advantage of Digital marketing, especially, Video Digital Marketing to drive the campaign. That's why they choose webdew, one of the best explainer video production companies.
The client shared all the requirements with webdew, which includes:
After contacting so many companies in Chandigarh and Mohali, their search ends at webdew Pvt Ltd, a web development company.
After joining hands with webdew, client shared the conditions, including:
Conditions of the client
The company decided to launch a campaign, named “Uber intercity Rides at just Rs 999.”
At the end, webdew experts delivered an appealing explainer video with Uber, which got approved on the first go. The client was happy and shared positive feedback with the team.
Background
In 2015, Uber was on the hunt for building the largest point-to-point transportation network while aiming at transforming the way the world moves. In contrast to traditional transportation logistics companies like FedEx, Uber owns a lightweight infrastructure: it owns no vehicles, pays no vehicle maintenance costs, and employs no drivers. The company is based on peer-to-peer coordination between drivers and passengers, driven by advanced software.
Challenges
webdew team didn't faced any challenge while delivering the video to the client.
Video making process
webdew is a web development company, holding a good hand in marketing, including search engine optimization, search engine marketing, search engine advertising, social media optimization, social media marketing, e-commerce solutions, digital marketing intelligence, and market research.
Discovery, research engine advertising, social media optimization, social media marketing, e-commerce solutions, digital marketing intelligence, and market research.
Storyboard
Then we move onto the storyboard. The storyboard acts like a visual roadmap for the explainer video. The images include quick sketches or mockups to convey an overall idea.
Fortunately, the client was impressed with the sketches in our first attempt and gave us the green signal, to start the process of the video.
We offer professional voice-overs for videos. But our client wanted to keep the video voice-over free while delivering the message through graphics.
It was not a challenge for us as we had already worked on this type of videos.
Delivery
After completing the animation, we uploaded a preview video for the client to review. This video included final animation, stock music and polished design. We had delivered the video before the deadline that is one week.
The client took no time in responding to us. He was happy as the video met his requirements.
Feedback
The client was happy with the results and also recommended the agency with others for video services.
Contact Us today if you are one such business looking to grow with explainer videos.
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