Case Study Uber-Top rated explainer video by webdew

webdew is one of the top video production, marketing and web development company that specialized in Explainer Videos Services, Animation, Motion Graphics & Infographics, etc. We have produced videos for clients ranging from Startups to Fortune 500 Companies. 

Do you want to know how the video production process went for our client, Uber? Read this case study.

Project Overview

webdew is a Full Service Digital Marketing Agency and one of the top Video Production companies, holding a good hand in Marketing, Websites, Videos and HubSpot services. It is the one and only HubSpot Diamond Certified Partner Agency in India.

Our highly dedicated personnel is a group of HubSpot certified digital marketing experts, business analysts, web designers & developers. 

Uber actually wants to market this idea across Chandigarh. Other problems were to:

  • Get a higher number of subscribers.
  • Prompt people to use Uber instead of boarding buses.
  • Trust building of subscribers.

The primary objective of the client was: 

  • As the Uber app rolled out, the company was(is) on the mission to increase the number of subscribers.
  • No doubt the company has a wider range of users across the cities, but it was seriously missing out on Chandigarh.
  • Figuring out the nearest cities travelled by, the company came to know that the most Chandigarians travel from Chandigarh to Ludhiana.
  • This leads to an idea of intercity rides.

These were the reason Uber decided to launch a campaign, named “Uber intercity Rides at just Rs 999.”

The marketing team of Uber took no time for preparing the blueprint for the campaign.

The team decided to take advantage of Digital marketing, especially, Video Digital Marketing to drive the campaign. That's why they choose webdew, one of the best explainer video production companies. 

The client shared all the requirements with webdew, which includes:

  • Quality Explainer videos
  • Clean graphics
  • Clear message

After contacting so many companies in Chandigarh and Mohali, their search ends at webdew Pvt Ltd, a web development company.

After joining hands with webdew, client shared the conditions, including:

Conditions of the client

The company decided to launch a campaign, named “Uber intercity Rides at just Rs 999.”

  • Follow the style guide of Uber.
  • The explainer video should not be longer than 30 seconds.
  • Meet the latest standards.
  • Delivery of the message.
  • Provide storyboard before beginning with the video.
  • The script should be short, crisp, and precise.
  • No loopholes.

At the end, webdew experts delivered an appealing explainer video with Uber, which got approved on the first go. The client was happy and shared positive feedback with the team. 

Background

In 2015, Uber was on the hunt for building the largest point-to-point transportation network while aiming at transforming the way the world moves. In contrast to traditional transportation logistics companies like FedEx, Uber owns a lightweight infrastructure: it owns no vehicles, pays no vehicle maintenance costs, and employs no drivers. The company is based on peer-to-peer coordination between drivers and passengers, driven by advanced software.

Challenges

webdew team didn't faced any challenge while delivering the video  to the client. 

The company got tremendous response in Chandigarh. All thanks to the video, the company enjoyed more than expected number of subscribers.
Uber

Video making process

webdew is a web development company, holding a good hand in marketing, including search engine optimization, search engine marketing, search engine advertising, social media optimization, social media marketing, e-commerce solutions, digital marketing intelligence, and market research.

Discovery, research engine advertising, social media optimization, social media marketing, e-commerce solutions, digital marketing intelligence, and market research.

Discovery

Prior to starting the video, video artists took time to understand the business, product or idea in a bid to cover the target market, traveler's pain points and offers.

Script

For a big brand like Uber, our goal was to write a highly engaging script. We have subject matter experts who can convert a client’s brand story into a script that will communicate the message in the best way. After writing the script, we forwarded it to the client to get their approval.

Storyboard

Then we move onto the storyboard. The storyboard acts like a visual roadmap for the explainer video. The images include quick sketches or mockups to convey an overall idea.

Fortunately, the client was impressed with the sketches in our first attempt and gave us the green signal, to start the process of the video.

We offer professional voice-overs for videos. But our client wanted to keep the video voice-over free while delivering the message through graphics.

It was not a challenge for us as we had already worked on this type of videos.

Custom Design

We always produce custom fit explainer videos for brands. We don’t compromise with the philosophy and identity and keep sync amongst characters, color, fonts, graphics and illustrations. For example, Uber preferred the color blue for the video, and we did the same.

Animation

We preplanned the animation to meet the expectations of the client.

Delivery

After completing the animation, we uploaded a preview video for the client to review. This video included final animation, stock music and polished design. We had delivered the video before the deadline that is one week.

The client took no time in responding to us. He was happy as the video met his requirements.

Results

As the video went live, the company got tremendous response in Chandigarh.

All thanks to our video, the company enjoyed more than expected number of subscribers.

We got a good feedback from our client. Moreover, he recommended us to other companies as well. 

Feedback

The client was happy with the results and also recommended the agency with others for video services. 

Contact Us today if you are one such business looking to grow with explainer videos.

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