Case Study Calendar.com: webdew explainer videos intensified branding

Project Overview

Webdew is a place to get your vision live. There is no burden of asking for follow-ups as they are highly transparent, no need to book an appointment for calls as they have project managers to solve your queries 24/7, and no need to worry about quality as experts are highly skilled at fulfilling their job responsibilities. Quality is what you will swear by as we commit to giving you the best of the industry. Our best works have proofs, and one such client is Calendar.com. 

Calendar is an AI-based software that saves time on the schedule. They wanted to convey the idea of how the software can help people prioritize work and emails. They were looking for subtle ways to build an online presence. Digital marketing is the foundation of online branding, which is impossible without animation and graphics. Therefore, hyperscale animation, engaging graphics, and crisp infographics are some things with which they wanted to kickstart their marketing. That's why they chose webdew. 

To make sure everything is as per the objectives, the client shared instructions that included:

• We are highly particular about the way we represent our products.
• We prefer cartoon characters to other characters throughout our infographics, featured images, videos, etc.
• Moreover, we follow a color scheme in graphics and do not expect any other color scheme to be used in our featured images.

Keeping all the pointers and overcoming all the challenges, webdew professionals delivered the video project without affecting the quality of the video. The final product made the client surprised and inspired them to leave a positive review. 

Background

Calendar.com, through its parent company, Go! Retail Group, was founded in 1999 and is home to the world’s largest selection of calendars. With more than 17,000 products online, Calendar.com also offers an expansive selection of games, toys, puzzles, and gifts.

The company's primary product mix is calendars, but the selection of games, toys, and puzzles has been growing each year. There are about 6,975 varieties of calendars sold on Calendars.com, by artists.

View Graphics

Challenges

• Our client, John Rampton, wanted natural yet attractive featured images that would appeal to visitors on his website.
• As Calendar.com is based on AI-based software, it was a bit hard for us to represent their businesses using only cartoon characters.
• Sometimes, the title of the blog did not blend with the color scheme, which our client has asked us to follow in their blogs’ featured images.
• Moreover, our graphics experts have had to take care of the look and feel of graphics that must look like hand-drawn images.

The process of working

• We follow the agile methodology throughout our work on any project.
• As soon as the project manager received the requirements, he took a meeting with the graphics team and video production team.
• The project manager assigned this project to the team of five people while further dividing it into small sprints, following the agile methodology.
• Following the style guide of the client, we started designing characters for the blogs of Calendar.com.
• At the end, we delivered the project to the client, who was very satisfied and shared a positive feedback. 

Results

The client shared their review on our service.  "They are quite flexible to their approach. webdew’s project manager sent me email updates every day so that I know how the project is running. They are always available on skype and ready to listen to us no matter how many times we call them in a day."

Also, they expressed their gratitude that the video created by webdew professionals helped the agency in capturing the attention of vsitors and helping them understand the business aspects easily.