As marketers, we work tirelessly to move the needle on a sometimes laundry-list of metrics. But with studies that show 73% of executives don’t believe that marketing drives demand and revenue, we have to make sure that we can improve lead generation and ROI of our marketing efforts.
Do you know which metrics actually matter to your boss? In this cheat sheet of metrics, we'll share the six metrics that do.
In this brief 10-page cheat sheet, you'll find:
Also, don't forget to check out other resources to better understand the marketing concepts.