6 Marketing Metrics your Boss Actually Cares About


What's included in this E-Book?

As marketers, we work tirelessly to move the needle on a sometimes laundry-list of metrics. But with studies that show 73% of executives don’t believe that marketing drives demand and revenue, we have to make sure that we can improve lead generation and ROI of our marketing efforts

Do you know which metrics actually matter to your boss? In this cheat sheet of metrics, we'll share the six metrics that do.

In this brief 10-page cheat sheet, you'll find:

  • 6 marketing metrics that prove the value of your marketing efforts
  • Formulas and examples to help you calculate your own metrics
  • Explanations and scenarios of why these metrics are important and how to interpret them
  • Download our cheat sheet to show your boss the true value of your marketing.

Also, don't forget to check out other resources to better understand the marketing concepts.

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