WordPress or Wix? Unsure about which one to choose despite hearing various opinions? Take a look at the WordPress vs Wix comparison to make an informed decision for creating a website.

WordPress is a Content Management System (CMS) ideal for those who want full control over their website. WordPress lets users choose the hosting provider to control the server environment.

Wix is a website builder ideal for those who prefer accessibility over control. It simplifies the website creation process with its user-friendly interface and drag-and-drop functionality. 

Before going into depth, take a quick glance at the key features of WordPress and Wix.

To help in your decision-making process, we've thoroughly examined 9 differences for your consideration. Let's compare WordPress vs Wix and explore what they offer in their toolkits.

WordPress vs Wix: Unveiling 9 Differences

Quick Comparison

wix logo

Ease of Use

Steeper learning curve for beginners yet offers customization

Easy drag-and-drop interface, perfect for beginners

Design and Layout

Vast library of themes for different businesses

Diverse templates tailored to various industries


High-speed performance with the right optimization

Good performance, but limited backend access


Customizable with coding skills, scalable for large and complex websites

Limited customization, potential constraints for large or complex sites

Page Builders

Page builders like Elementor and Divi provide high flexibility

Drag-and-drop page builder with less customization

E-Commerce Support

E-commerce support with WooCommerce plugin

Built-in e-commerce, ideal for small to medium-sized stores


SEO-friendly, may need optimization plugins

Basic SEO settings with integrated Google Analytics

Help & Support

Large community forums and extensive documentation

Addresses individual queries, offers direct customer support

Cost & Budget

Free, but incurs hosting and domain costs

Feature-rich pricing model

Let's compare WordPress vs Wix based on 9 crucial parameters that will empower you to make an informed decision for building your website.

1. WordPress vs Wix: Ease of Use

The choice between WordPress and Wix is crucial to ease of use. In this comparison, we'll break down the user experience for both platforms, offering insights into their strengths and considerations.

Whether you're a beginner seeking simplicity or an enthusiast craving control, understanding the nuances of WordPress and Wix will help you make an informed decision.

WordPress is a versatile and widely-used content management system (CMS) that powers a significant portion of the internet. Its strength lies in its flexibility and customization options.


Once you're in, the dashboard can be overwhelming due to the many options available. However, this complexity is a trade-off for the extensive control it offers over your website. Users can choose from various themes and plugins to tailor their site to their specifications. 

Key Features:

  • Versatile and widely-used CMS
  • Overwhelming dashboard with many options
  • Extensive control over the website
  • Top choice for businesses with specific design needs
  • Requires time for beginners to understand the process

WordPress handles complex websites, making it a top choice for businesses and individuals with specific design and functionality requirements. However, beginners may need to invest some time in understanding its nuances.

Wix caters to users who want a user-friendly platform that doesn't require coding skills. The drag-and-drop interface allows users to easily create and modify their websites without getting bogged down by technical details.


Wix offers various templates covering a broad range of industries and styles. This makes it easy for users to start with a design that closely matches their vision and then customize it to suit their needs.

Key Features:

  • User-friendly platform, no coding skills required
  • Drag-and-drop interface for easy website creation
  • Quick start with customizable designs
  • Ideal for small to medium-sized websites

While Wix is perfect for small to medium-sized websites, it may lack the scalability and fine-tuned control that some advanced users crave. For those who prioritize simplicity and quick results, Wix is an excellent choice.

? Wix is the winner for beginners!
  • Wix is easier to use for beginners with its drag-and-drop interface. WordPress has a steeper learning curve but offers more flexibility for advanced users.

2. WordPress vs Wix: Design and Layout

When it comes to comparing WordPress and Wix in terms of design and layout, it's important to note that both platforms offer robust tools to create visually appealing websites. However, let's see what's inside the design boxes of both WordPress and Wix. 

WordPress, known for its flexibility and extensive customization options, is a go-to platform for those who want full control over their site's design. With a vast array of themes and plugins, users can tailor their websites to meet specific aesthetic and functional requirements.


WordPress's open-source nature allows for endless possibilities, making it a favourite among developers and designers alike. From simple blogs to complex e-commerce sites, WordPress provides the tools to create a unique online presence.

Key Features:

  • Flexibility and extensive customization options
  • Free and premium themes and plugins
  • Full control over site design
  • Suitable for simple blogs to e-commerce sites

However, this level of customization comes with a slight learning curve. Users may need some time to familiarize themselves with the platform, especially if they are new to website development.

Wix caters to users seeking a more user-friendly and streamlined design experience. Its drag-and-drop interface makes it easy for beginners to create visually appealing websites without delving into complex coding. 


The platform offers a variety of templates that can be customized with simple point-and-click actions, allowing users to see immediate results. 

Key Features:

  • No coding skills required for design customization
  • Visual editor for real-time design adjustments
  • Diverse selection of templates for various industries and styles
  • Responsive design for optimal viewing on different devices

Wix provides a quick and easy design solution, perfect for those who want a simple approach to building their website. Advanced users who want to fine-tune every aspect of their site might find Wix a bit restrictive.

? WordPress wins for customized web designs!
  • WordPress leads design and layout with a vast collection of themes and plugins. It provides diverse options for customization, making it ideal for creating tailored and unique websites.

3. WordPress vs Wix: Speed & Performance

Why does speed matter, you ask? When it comes to website building, speed isn't just about impressing users with flashy load times; it's about providing a seamless and enjoyable user experience.

A fast-loading site not only keeps your audience engaged but also plays a role in how search engines view and rank your creation. Let's dive into WordPress vs Wix to see how each platform handles the need for speed.

One of the key strengths of WordPress lies in its ability to offer high-speed performance, especially when optimized correctly.


WordPress allows users to choose their hosting provider, giving them control over the server environment. This flexibility enables site owners to implement various performance-enhancing techniques, such as caching and content delivery networks (CDNs), contributing to faster loading times.

Key Features:

  • Optimizable for high-speed performance
  • Efficient content delivery with caching plugins
  • CDNs can be integrated for global speed improvement
  • Image optimization tools available for faster loading
  • Responsive design contributes to overall speed

Additionally, the vast selection of plugins and themes in the WordPress ecosystem allows users to customize their sites while maintaining optimal speed.

However, it's crucial to note that the speed of a WordPress site heavily depends on the chosen hosting provider and the level of optimization implemented.

Wix is a website builder that offers an all-in-one solution. It's known for its user-friendly drag-and-drop interface.


Wix takes care of hosting and performance optimization automatically, making it hassle-free for users. It also offers features like automatic image optimization.

Key Features:

  • Generally good performance for standard websites
  • Built-in optimization for speed
  • Server infrastructure managed by Wix
  • Integrated content delivery network (CDN)

However, this simplicity can come at a cost. Users might find less room for customization, and the overall speed could be slightly lower compared to a finely-tuned WordPress site.

? Wix is a quick and easy solution!
  • Wix offers faster speed and performance out of the box, making it suitable for users who prioritize quick setup. While WordPress can be optimized for speed, but it may require additional effort and tools.

4. WordPress vs Wix: Customization & Scalability

Customization is the art of tailoring your website to reflect your unique identity. It's about more than just colors and fonts—it's the ability to mold every aspect to suit your needs. This personalized touch sets you apart and establishes a connection with your audience.

Scalability, on the other hand, is the engine that drives your website's growth. It's the capacity to expand and evolve as your ambitions soar. A scalable website can accommodate increased traffic, content, and functionalities without breaking a digital sweat.

Let's explore the scope of customization and scalability in the WordPress and Wix platforms.

WordPress is a powerhouse when it comes to customization and scalability. With a vast array of plugins and themes, users have unparalleled flexibility in tailoring their websites to meet specific needs. Whether you're a small business or a large enterprise, WordPress scales effortlessly to accommodate your growing requirements.


WordPress allows developers to create custom themes and plugins, providing users with limitless possibilities for design and functionality. This adaptability ensures that your website can evolve alongside your business, making WordPress an ideal choice for those seeking long-term scalability.

WordPress Customizer and Widgets add another layer to its customization toolkit. Widgets allow effortless arrangement of content blocks, providing a drag-and-drop feature for creating your page layout.

Key Features:

  • Extensive library of themes for diverse designs
  • Plugin ecosystem for added features and functionality
  • Ability to create custom post types and taxonomies
  • Coding flexibility for advanced customization
  • Compatibility with third-party APIs for integration

Moreover, WordPress gives users complete control over their site's code, enabling advanced customization for those with coding expertise. This level of control empowers users to create a unique online presence that aligns precisely with their vision.

Wix, known for its user-friendly drag-and-drop interface, offers a simplified approach to customization. While it provides an accessible platform for users without technical skills, it comes with some limitations regarding scalability and deep customization.


Wix users can choose from a selection of templates and easily modify them using the intuitive editor. You can easily add videos, images and blogs to enhance the appearance of your website.

Wix does offer scalability to a certain extent; the level of customization might not be extensive. Users should consider their long-term goals and the potential for future expansion when opting for Wix.

? WordPress is a clear winner!
  • WordPress wins in customization and scalability, providing limitless possibilities for advanced users. It caters to diverse needs with a vast array of themes and plugins. While Wix is user-friendly, it offers limited scalability and customization.

5. WordPress vs Wix: Page Builders

When it comes to creating and designing web pages, the choice of a reliable page builder can significantly impact the user experience. Let's delve into comparing WordPress vs Wix in terms of their page-building capabilities.

Page Builder in WordPress is a toolset that empowers users to create and customize web pages with enhanced flexibility and efficiency. One of the notable components within this ecosystem is the Gutenberg editor, a block-based editor introduced in WordPress 5.0.


Gutenberg eases content creation by breaking down page elements into modular blocks, including various content types, from simple paragraphs to multimedia-rich elements.

Furthermore, Page Builder plugins in WordPress extend the capabilities of the Gutenberg editor, offering additional features and customization options.

Popular choices like Elementor, Beaver Builder, and Divi provide users with intuitive drag-and-drop interfaces, making it easy to design and customize pages without extensive coding knowledge.

Key Features:

  • Real-time visual editing for instant design changes
  • Template libraries for quick page creation
  • Customizable layouts without coding skills
  • Frontend editing for a user-friendly experience
  • Compatible with third-party page builder plugins

These page builders empower users to create visually stunning layouts with dynamic content elements. The modular approach allows for the seamless addition of features and sections, providing a high degree of control over the website's appearance.

Wix, known for its user-friendly platform, integrates its page builder directly into the website editor. The drag-and-drop functionality simplifies the process of creating and editing pages, catering to users who prefer a more straightforward approach to web design.


Complementing the Wix Editor is the Wix ADI, an AI-driven feature designed to streamline the website creation process. Wix ADI prompts users to provide key information about their preferences, business, and design inclinations to generate a customized website layout.

Key Features:

  • Wix Editor for customizable design elements
  • Wix ADI for automatic site creation based on preferences
  • No coding skills required for page building
  • Diverse templates for various industries and styles

Users can start with the Wix ADI-generated layout and then fine-tune every aspect using the Wix Editor to create their web design.

? WordPress wins for page builders!
  • WordPress triumphs with multiple page builder options like Elementor, Divi, and Beaver Builder, providing advanced customization for diverse needs.

6. WordPress vs Wix: E-Commerce Support

 In today's digital age, having a strong online presence is crucial, especially if you're running a business. That's where ecommerce support comes into play, making it easier for you to sell your products or services on the internet.

Let's compare two popular platforms that make it easy to build an online store: WordPress vs Wix.

WordPress, with its WooCommerce plugin, stands as a robust and widely used solution for e-commerce. This plugin offers extensive customization options, allowing users to create personalized and scalable online stores.


WooCommerce supports various payment gateways, inventory management, and shipping options, making it suitable for businesses of all sizes. WordPress plugins further enhances e-commerce functionality, enabling users to add additional features and integrations.

Key Features:

  • Customizable product pages and storefronts
  • Inventory management and order tracking
  • Flexible shipping options and tax management
  • Multiple payment gateways integration
  • Scalable for small to large online stores

The flexibility of WordPress and WooCommerce means that users have control over the design and functionality of their online store, making it a preferred choice for those seeking a tailored e-commerce solution.

Wix's e-commerce features include a variety of templates for online stores, making it easy for users to set up shop quickly. It offers essential e-commerce functionalities such as product listings, shopping cart, and payment processing


Wix's Ecommerce support extends to its App Market, where users can explore and integrate third-party applications to enhance their online stores.

These applications cover various functionalities, including analytics, marketing automation, and customer relationship management, allowing users to optimize and scale their Ecommerce operations.

Key Features:

  • Various payment options, including Wix Payments
  • Product management with inventory tracking
  • Secure online transactions with SSL certification
  • App Market for additional e-commerce features

From a technical standpoint, Wix ensures secure Ecommerce transactions through SSL encryption and compliance with industry standards.

? A Tie: Both are great for building online stores!
  • WordPress, with plugins like WooCommerce, is more robust, providing extensive e-commerce capabilities for larger or complex online stores. On the other hand, Wix is ideal for small businesses, offering built-in e-commerce features.

7. WordPress vs Wix: SEO & Google Analytics Integration

Search Engine Optimization is the key to unlocking visibility, reaching your audience, and making your mark in the vast online world.

In comparing WordPress vs Wix, the power of SEO becomes important in building a successful online presence. It's not just about creating a website; it's about ensuring that search engines easily discover and appreciate your digital footprint. 

WordPress, a dynamic content management system, seamlessly integrates with SEO and Google Analytics to provide users with a technically adept framework for optimizing their online presence and gaining actionable insights into website performance.


With many SEO plugins like Yoast SEO and All in One SEO Pack, users have powerful tools to optimize their websites for search engines. These plugins provide meta tag optimization, XML sitemap generation, and content analysis to enhance the site's visibility.

Furthermore, WordPress gives users complete control over their website's code, enabling advanced SEO customization for those with technical expertise.

Key Features:

  • SEO-friendly with clean and customizable permalinks
  • Extensive selection of SEO plugins, like Yoast and All in One SEO
  • Customizable meta tags, titles, and descriptions
  • Canonical URLs for avoiding duplicate content issues
  • Regular updates contribute to SEO performance

When it comes to Google Analytics integration, WordPress seamlessly integrates with the platform. Users can easily add the Google Analytics tracking code to their site, gaining valuable insights into visitor behavior, traffic sources, and more.

Wix also recognizes the importance of SEO and offers tools to optimize websites for search engines. Wix's SEO Wiz guides users through the process of optimizing their site, providing personalized recommendations based on the content and goals of the website.


Wix employs a range of built-in features and apps that facilitate meticulous control over on-page elements. Users can customize meta titles, meta descriptions, and other critical SEO components through Wix's intuitive interface. 

Key Features:

  • Built-in SEO features for on-page optimization
  • Customizable meta tags and URLs
  • Automatic sitemap generation
  • Wix SEO Wiz for personalized SEO plans and guidance

In terms of Google Analytics integration, Wix allows users to add the tracking code to their site, enabling them to access data on website performance. 

? WordPress wins for its SEO capabilities!
  • WordPress is SEO-friendly with customizable URLs, meta tags, and plugins like Yoast for optimization. Wix also supports SEO with its SEO Wiz, but it may have limitations compared to the extensive options available in WordPress. 

8. WordPress vs Wix: Help & Support

Having reliable help and support is like having a friendly guide. Whether you're using WordPress or Wix, understanding the importance of help and support is crucial for a smooth and stress-free experience.

WordPress and Wix platforms provide tools and features to help you bring your website vision to life. But, let's face it – sometimes, we all need a little assistance. That's where the importance of reliable help and support becomes evident.

WordPress benefits from a vast and active community of users and developers. This community-driven support system means that users can access a plethora of forums, documentation, and tutorials.


WordPress also offers official documentation and support forums. Many web hosting providers that support WordPress installations also provide assistance, creating a multi-layered support network.

Key Features:

  • Large and active community forums for support
  • Extensive online documentation and tutorials
  • Official WordPress support forums
  • Third-party support through forums and websites
  • Regular updates with security patches

However, it's important to note that the level of support can vary, and users might need to rely on forums and community contributions for certain issues.

Wix, a platform known for its user-friendly interface, provides comprehensive support directly through its platform. Users can access a knowledge base, video tutorials, and step-by-step guides within the Wix Editor.


Key Features:

  • Direct customer support for individual queries
  • Extensive help center with articles and tutorials
  • Community forums for user interaction
  • Responsive support team
  • Wix support available in multiple languages

Wix also offers customer support through various channels, including email and phone support, depending on the user's subscription plan. This direct customer support can be valuable for users who prefer assistance from the platform provider.

? Two Platforms, One Priority: Satisfied Users!
  • In terms of help and support, WordPress relies on its large and active community. The wealth of resources, forums, and documentation makes it a reliable choice for users at all skill levels.

    On the other hand, Wix provides direct support within its platform and offers user-friendly guidance addressing every individual's query. 

9. WordPress vs Wix: Cost & Budget

Selecting the right website-designing platform involves a careful consideration of pricing and offerings.

Both WordPress and Wix offer pricing plans tailored to meet diverse user needs. Each platform approaches pricing, reflecting their unique features and target audiences.

Let's compare WordPress vs Wix based on their pricing plan details and features.

WordPress offers a range of pricing plans starting at 0$/month to 45$/month (if billed annually). These plans cater to a diverse user base, ensuring a suitable plan tailored to their needs. 

Take a look at WordPress pricing plans and their offerings.

WordPress Pricing Plan

  • Free: $0

    Limited features and customization options

  • Personal: $4/month

    Custom domain, basic design customization, and email support

  • Premium: $8/month

    Advanced design options, increased storage space, and the ability to remove WordPress.com ads

  • Business: $25/month

    Premium WordPress themes, plugins, advanced customization options, and Google Analytics integration

  • Commerce: $45/month

    Payment gateway integration, product listings management, zero transaction fee for creating your ecommerce website

With WordPress pricing plans, you pay monthly costs when you choose the yearly billing option. Overall, WordPress pricing is flexible, allowing users to scale up as their website grows and their needs evolve.

Wix offers a straightforward and feature-rich pricing model that caters to a broad spectrum of users. From individuals and small businesses to larger enterprises, Wix has got a plan for all.

Take a look at Wix pricing plans and their offerings.

Wix Pricing Plan

  • Light: $16/month

    2 collaborators, 2 GB storage space, Light marketing suite, free domain for 1 year

  • Core: $27/month

    5 collaborators, 50 GB storage space, Basic marketing suite, Basic site analysis, Basic eCommerce

  • Business: $32/month

    10 collaborators, 100 GB storage space, Standard marketing suite, Standard site analysis, Standard eCommerce

  • Business Elite: $159/month

    15 collaborators, unlimited storage space, Advanced marketing suite, Advanced site analysis, Advanced eCommerce, Advanced developer

Wix's transparent pricing allows users to choose a plan that aligns with their goals and budget. It's important to assess your requirements to find the most suitable Wix plan for your website needs.

? WordPress is budget-friendly!
  • WordPress is a pocket-friendly choice due to its value-packed plans with a one-time investment. It provides extensive customization options. On the other hand, Wix is less cost-effective considering its features and value.

Have you settled on either WordPress or Wix?

We believe that our comparison of WordPress vs Wix has provided valuable insights to assist you in making an informed decision. 

WordPress, with its open-source nature, caters to those who desire intricate control over their website's design and functionality. While Wix, with its user-friendly approach, provides an intuitive platform suitable for those who prioritize simplicity, quick setup, and a diverse set of built-in tools.

Which side are you on: WordPress or Wix? Drop a comment with your thoughts and experiences!

If you're still unsure which website platform to pick, please contact us!

Frequently Asked Questions

WordPress provides a solid foundation for implementing SEO strategies with its user-friendly interface, SEO-friendly themes, and a variety of plugins designed to optimize content, meta tags, and other essential SEO elements. Its flexibility allows users to control various aspects of their website's SEO, making it a popular choice for individuals and businesses aiming to improve their online visibility.

Yes, you can use Wix for blogging. Wix offers a user-friendly blogging platform that allows you to create and manage blog posts easily. It provides various templates, customizable layouts, and essential blogging features, making it suitable for individuals, businesses, or anyone who wants to start a blog without delving into complex technical details.

In the comparison of WordPress vs Wix:

Wix employs a drag-and-drop editor, allowing users to build websites without the need for coding knowledge. Its intuitive interface and all-in-one platform make it accessible to individuals with limited technical expertise.

On the other hand, WordPress, while powerful and flexible, may have a steeper learning curve, especially for those who are new to website building. However, with its extensive community support and documentation, users can become proficient in WordPress with some practice.

Yes, Wix sites can rank on Google. Wix has made significant improvements in terms of SEO capabilities, and when optimized correctly, Wix websites can achieve good visibility on search engine results pages.

Implementing SEO best practices, using relevant keywords, and creating quality content are essential steps to improve the chances of Wix sites ranking well on Google.