Are you one of those who spend a lot of time drafting an enticing copy of emails to send to the target audience?
If yes, you will agree that email marketing is the technique that still holds a special place in the world of marketing and can do wonders if used well. But have you ever thought about where those emails might be going that you send after making plenty of effort? You will be surprised to know that those emails might be going into the spam folders of many.
What is the solution to stay out of this spam trap? We have come up with practical tactics, including the importance of introducing yourself in an Email, to let you know the best practices to improve email deliverability and gain high click-through rates. Keep reading to learn more.
10 Tips to Improve Email Deliverability
Steer clear of spam trigger words 🚫
There is a list of certain phrases which you must not use when writing a copy. You should avoid their usage as much as possible. In simple terms, the more sensational language you will use, the more likely your email will land in the spam folder of the audience.
Some examples of spam trap words are 100% free, additional income, make money, online degree, and lowest price, to name a few. And do you know that things get even worse if you use these phrases in uppercase? So, steer clear of using spam trigger words.
Avoid using all CAPS in your subject line ⚠️
Nobody likes when someone yells at them. You cannot deny that using all CAPS in the subject line might get the attention of the recipients, but not in the good manner as you like. It can annoy them and lead your email to their spam folder.
Instead of using all caps, you can try personalizing the emails and start using catchy and appealing language.
Make a strong first impression with a proper introduction 👋
When it comes to email communication, it's crucial to make a strong first impression, starting with a proper introduction. To grab the reader's attention and establish a connection, keep your introduction concise and straightforward. State your name, position, and affiliation clearly, so the recipient knows who you are and why you're reaching out.
Personalize your introduction whenever possible by mentioning any previous interactions or common connections. This shows that you've taken the time to make your message more personal and tailored to the recipient.
While maintaining a professional tone, also aim to be friendly and approachable. Use warm and inviting language to set a positive tone for the conversation and make the recipient more receptive to your message.
Create engaging content 😊
The power of engaging and fresh content is unmatchable. You cannot eat the same food every day. Similarly, you cannot appeal to the audience with the same email about the same sale every single day. It will frustrate your subscribers, and they are most likely to click the spam button for your company’s emails.
To improve the email deliverability, optimize the content in the email and have a savvy design to engage subscribers. Create a balance between the text and the images. Ideally, you should follow the ratio of 3:2 for images to text, which means 60% images and 40% text. Don’t forget to optimize the email design for mobile.
Maintain a high-quality email list ✅
Do you think that bigger always means better? Well, you need to ponder over it again.
Build a small and high-quality email list rather than having a large, low-quality one. You don’t want to send emails to 30,000 people knowing that not even a single one of them is a legitimate potential customer. So, enhance the quality of your email list.
Additionally, make regular efforts to regularly clean the data to enhance your email list quality. You can check for duplicate emails and delete them, remove the spammy email addresses, and remove the members who have unsubscribed from your email list. It will definitely have a positive effect on the email deliverability.
Consider using a dedicated IP address 🌐
It has been found that your IP reputation impacts email deliverability.
Many organizations use the same IP address to send their marketing emails in a shared setup. They just change the domain names. Let us tell you that sharing a sending IP with other businesses tends to affect your email deliverability, even if they are the ones following any poor sending practices.
To get rid of that, use a dedicated IP address. It will boost your email deliverability and refrain your emails from going into the spam folder of the recipient. But here is the catch: send high-volume emails consistently to gain the trust of the email service provider. It will not only improve the email deliverability but will also nurture the relationship with your target audience.
Enhance deliverability with segmentation 🎯
Segmenting your email list has a significant role to play in enhancing the deliverability of emails. You can segment the list on the basis of several things like engagement level, customer demographics, purchase history of the customers, etc.
For instance, you can consider sending more emails to customers who are more engaged than others; you can classify the customers on the basis of their age, location, and gender.
To add more, segmenting the customers on the basis of their purchase history can level up your engagement levels, especially if you deal in a wide product range. All in all, segmentation can really result in improving the deliverability rates of your email.
Implement re-engagement campaigns for dormant subscribers 💤
It's time to reignite the spark and revitalize your email campaigns. Every inactive subscriber represents an opportunity lost. As your engagement fades, so does your ability to connect with them effectively. With low open rates and dwindling clicks, your emails may seem uninteresting or even spam.
Here enter the re-engagement campaign, a game-changer in email marketing. By strategically targeting your dormant subscribers, you can rekindle their interest and breathe new life into your email deliverability.
Craft magnetic subject lines and personalized content that addresses their needs, desires, and pain points. Use persuasive language to ignite curiosity and entice them to rediscover your value.
Stay updated with best practices and email filtering algorithms 📚
Staying updated with industry best practices and changes in email filtering algorithms is no longer optional; it's a necessity. Your emails are more than just words on a screen. They hold the potential to captivate, engage, and convert.
Staying updated with industry best practices equips you with the tools to create compelling content that resonates with your audience. By staying up-to-date with industry best practices, you gain a competitive edge, stay ahead of the curve, adapt your email marketing strategies, and witness a surge in email deliverability.
Monitor and maintain sender reputation 👁️🗨️
Email analytics take your insights to the next level, providing a panoramic view of your campaign's performance. Uncover the secrets hidden within the numbers: open rates, click-through rates, conversions, and beyond. With this comprehensive understanding, you can fine-tune your messaging, optimize your targeting, and make data-driven decisions that drive real results.
By proactively monitoring the sender's reputation, you become the master of your email kingdom. Improve your deliverability by swiftly addressing any issues that may arise. Keep an eye on your reputation score like a hawk, swiftly identifying potential roadblocks and taking prompt action to rectify them.
Don't let minor setbacks hinder your success when you have the tools to overcome them. Through the power of feedback loops, you can capture the pulse of your audience.
Ready to elevate your email marketing game?
When it comes to your email marketing, following these steps is key to achieving effectiveness, which is undoubtedly your priority.
So, make sure to stick to these best email practices, aiming for optimal placement and nailing your email deliverability. After all, it's a vital factor that directly contributes to a strong return on investment (ROI) for your business. By implementing these strategies, you'll be on your way to success in no time!
And if you have any questions and need help setting up your campaign marketing campaign, reach out to us now!