Hey everyone! Welcome to HubSpot Product updates November 2021. Once again we are here to present you the latest updates that HubSpot has brought for you.
So, let's dive in!
1. What is the Latest in Marketing Hub?
Let's explore the latest updates within HubSpot Marketing Hub!
1.1 Manage/Edit Email Templates
Applies to: Marketing Hub Professional, Enterprise
You can now create, edit, and manage email templates in the Drag & Drop editor in HubSpot. You don’t have to rely on saving emails as templates anymore and don’t have to overwrite them every time you want to make a change.
How does it Work?
Benefits
Easy creations and management of email templates.
1.2 A/B Tests Emails in Workflows
Applies to: Marketing Hub Professional, Enterprise
Finally! One of the most awaited updates is here. Now you can use workflows to send your A/B test emails.
How does it Work?
Benefits
Automation of A/B test emails.
1.3 Commenting Upgrades
Applies to: Marketing Hub Professional, Enterprise
With the new update, you can attach or highlight comments directly to individual parts of the asset that you're working on.
How does it Work?
When you hover over the ‘Comment’ button in the collaboration sidebar, you will see two options, ‘Comment mode’ and ‘View comments’.
Benefits
Seamless collaboration between teams.
1.4 Scheduled Workflow Trigger
Applies to: Operations Hub Professional, Enterprise
This new update will make workflow functionality more powerful. Now you can schedule workflow triggers on pre-defined intervals to support your recurring events.
Workflow triggers usually when they meet specific criteria but they don't work for repetitive business processes that aren't tied to a specific change or event but need to happen on a regular cadence.
For example,
You have to send an internal email to your team every day at 11 AM
Or,
You need to send reminders to your team at the end of every month to send you the monthly report.
With the new update, this is now possible through workflows.
How does it Work?
Benefits
Schedule workflow triggers on pre-defined intervals to support recurring events.
1.5 Workflow Details Page
Applies to: Marketing Hub Professional, Enterprise; Sales Hub Professional, Enterprise; Service Hub Professional, Enterprise
HubSpot has brought an improved detail page for workflows where you can check its performance, actions log, and history.
This change will bring a single page for every active workflow that shows enrollment and action data. Now, the customers don’t have to navigate to different places to find the information. This change will also support visualizing sudden changes through enhanced enrollment reporting. You will now have improved and consistent reporting on workflow activity.
How does it Work?
Benefits
All information about workflow in one place.
1.6 Supporting LinkedIn Data within the past Year
Applies to: All Plans and Products
According to LinkedIn's data retention policy, HubSpot cannot store or display any page or post data i.e impressions, clicks, interactions from LinkedIn after one year of page connection within a HubSpot portal.
How does it Work?
Navigate to Marketing > Ads and connect your LinkedIn account with your HubSpot account
LinkedIn terms and conditions for data relating to administration and reporting for an organization’s LinkedIn page e.g summary of social actions, number of followers, visitor information, force us to delete customer page-level data after one year even if the account is connected.
2. What is the Latest in Sales Hub?
Explore the latest updates within HubSpot Sales Hub!
2.1 Sync Deals via Data Sync Integrations
Applies to: All Plans and Products
This update will let you sync contacts, companies, and deals two ways and in real time between HubSpot and other apps.
Deal sync applies to most CRM apps powered by data sync: Zoho, Dynamics, Netsuite, Outreach, SugarCRM, Zendesk Sell, Insightly, ActiveCampaign, FollowUpBoss, Copper, Bullhorn, Close, Keap, Ontraport, Freshsales Suite, and Connectwise Manage.
How does it Work?
Benefits
Easy and seamless sync of deals between two apps.
3. What is the Latest in CRM?
Check out what's latest in HubSpot CRM!
3.1 Latest Source Property
Applies to: All Plans and Products
The latest source contact property will give you deep insight into lead generation by tracking the last source by which a contact arrived on your website. This is a default HubSpot property and includes two drill-down properties that will give a full picture of the factors driving viewers to your website, blog, etc.
How does it Work?
Benefits
Deep insight into the contact’s latest source.
3.2 Testing Emails in Sandboxes
Applies to: Marketing Hub Enterprise; Sales Hub Enterprise; Service Hub Enterprise
If you are an Enterprise customer with HubSpot and have already set up your Sandbox account, you can now test email sends from there. Sandboxes now have a new list functionality that will only send emails to email addresses associated with users on the Sandbox account.
How does it Work?
You can send emails from your portals the same way you always do, but emails sent to email addresses that do not belong to users on that account will fail. If you are using transactional email, then you need to resync your Sandbox to enable the transactional email or delete your Sandbox and create a new one.
Benefits
Test your emails before sending them to your contacts.
4. What is the Latest in CMS?
Discover the latest updates in CMS Hub!
4.1 Apex Domain Redirects & Custom Domain Security
Applies to: CMS Hub Starter, Professional, Enterprise
The new update will allow CMS Hub Starter portals to support apex domain redirects to subdomains connected in HubSpot. Examples of apex domains, also known as root or naked domains are hubspot.com or websites.com.
CMS Hub Starter also supports custom domain security for all domains connected to HubSpot.
How does it Work?
Apex Domain Redirect:
Custom domain:
In the End
That’s all for now, will see you again with new updates.
If you have any queries about a topic, you can refer to our HubSpot Help Center or, contact us straightaway for any urgent query related to HubSpot.