Do you agree that, nowadays, social media is a powerful tool for connecting with your audience and finding potential leads?  So, why not utilize its potential within your CRM and streamline your efforts? 

Among various social media platforms, LinkedIn is a top choice for marketers and companies. While HubSpot is a widely used CRM for businesses.

Now, the best part is you can access your contacts' LinkedIn profiles, send messages, and generate leads within HubSpot CRM using  HubSpot LinkedIn Integration.

Let's dig deeper into this integration and see how it can help your sales team nurture leads effectively.

Understanding HubSpot LinkedIn Integration

HubSpot CRM helps businesses manage their sales, marketing, and customer service efforts. LinkedIn Sales Navigator, on the other hand, helps sales professionals find and connect with their ideal prospects on LinkedIn.  

When these two platforms integrate, it's like adding rocket fuel to your sales and marketing efforts. With the HubSpot LinkedIn integration, users can leverage the LinkedIn data directly within HubSpot. This makes prospecting and lead generation more efficient and effective than ever before.

Let's explore the key features and step-by-step guide to utilizing HubSpot LinkedIn integration.

Key Features of HubSpot LinkedIn Integration

The integration between HubSpot and LinkedIn Sales Navigator offers a range of features to enhance your sales and marketing strategy. Here are the key features:

  • Lead Recommendations: HubSpot LinkedIn Integration provides lead recommendations based on industry, company size, job title, and more. 
  • Real-time Sales Insights: You can check real-time updates on job changes, company updates, and other information. 
  • InMail Integration: This feature allows sales reps to send messages to prospects from within the HubSpot CRM platform. 
  • Lead Tracking: You can track interactions, profile views, InMail responses, and connection requests.
  • Lead Nurturing Workflows: You can use HubSpot marketing automation with LinkedIn Sales Navigator data to create lead nurturing workflows.

Setting up the Integration 

Before leveraging HubSpot LinkedIn Integration, you must set up and install the app. To do this, you can follow the steps below. 

Pre-requisites

  • To start utilizing the HubSpot Integration with LinkedIn Sales Navigator, you should have an assigned Sales seat within Sales Hub Professional and Enterprise subscription.
  • Secondly, you must be subscribed to LinkedIn Sales Navigator Advanced or Advanced Plus Plans. 

LinkedIn Sales Navigator offers three plans: Core, Advanced and Advanced Plus. 

The core plan is ideal for professionals looking for new connections or clients. The Advanced plan is specially designed for sales professionals. The Advanced Plus is ideal for sales professionals looking for full access to CRM integration. 

Steps to install and set the Integration

It requires a few simple steps to get started with HubSpot LinkedIn integration.

  • Log in to your HubSpot account and click the App Marketplace icon.
app-marketplace-hubspot-linkedin-integration
  • Now, look for the LinkedIn Sales Navigator app in the search bar. 
  • Click the “Install” button in the top right corner. 
install-linkedin-sales-navigator-app

Once installed, you can start utilizing the benefits of this integration. 

Utilizing HubSpot LinkedIn Sales Navigator Integration 

LinkedIn Sales Navigator is a tool that ensures you don't miss any opportunity to identify and connect with your lead. It provides data to prioritize accounts based on the opportunities by identifying which companies are linked with you.

This tool also shares insights, such as hiring trends, recent hires, and department counts, that help you identify the right opportunity. 

HubSpot Sales Hub Enterprise and Professional users can utilize the benefits of this integration for lead generation. 

Let's explore the utility of HubSpot LinkedIn integration:

Data & Insights 

HubSpot LinkedIn Sales Navigator Integration allows you to view LinkedIn insights like job title, company, location and industry of a contact or company. 

You can access the following information for contacts: 

  • Icebreakers: Shows information about the shared connections and their experiences. 
  • Get Introduced: With this, you can request a mutual connection to introduce yourself to your contact.
  • Related Leads: This can be a list of contacts at the same company, and you can Save them as leads.
data-insights-contacts-hubspot-linkedin-integration

Source: HubSpot

You can also access the following information for companies: 

  • Recommended Leads: You can check the list of companies sharing similar interests. 
  • Connections: Here, you can find the companies you are already connected with. 
  • News: Check out company news to provide context for your sales outreach.
data-insights-companies-hubspot-linkedin-integration

Source: HubSpot

Follow these quick steps to check out the data insights: 

  • Log in to your HubSpot Account.
  • Navigate to Contacts, then Contacts or Companies.
select-contact-hubspot-linkedin-integration
  • Click on the desired Contact or Company. 
  • In the right sidebar, locate LinkedIn Sales Navigator to check the details.
locate-linkedin-sales-navigator
  • To view more details about the contact or company, click View More

LinkedIn InMails 

LinkedIn InMail in Sales Navigator allows users to send direct messages to LinkedIn contacts within HubSpot CRM. This feature helps sales professionals reach out to potential leads or decision-makers. 

InMail messages have higher response rates than traditional emails because they appear directly in the recipient's LinkedIn inbox. You can send InMails by following the steps below: 

  • Navigate to a company or contact.
  • Under the LinkedIn Sales Navigator tab in the right section, click Send InMail.
send-inmail-hubspot-linkedin-integration

Source: HubSpot

  • Here, you can craft your marketing message for outreach and lead generation. 
  • Once your email is crafted, click Send

List Creation 

With HubSpot LinkedIn integration, you can create lists based on the lifecycle stage. This allows you to segment and organize your leads efficiently. To create lists, follow the steps below:

Select a contact or a company in your HubSpot account.

In the right panel, navigate to LinkedIn Sales Navigator and click “Save in Sales Navigator

create-lists-hubspot-linkedin-integration

Source: HubSpot

This way, you can create lists and manage your leads. 

Benefits of HubSpot LinkedIn Integration

Here are some of the key benefits of HubSpot Integration for LinkedIn:

  • Access to Prospect Data: Sales Navigator provides in-depth information about prospects on LinkedIn, including job titles, company size, industry, and recent activity. This enables sales professionals to gain valuable insights into their leads.
  • Seamless Lead Importing: The integration allows easy importing leads from LinkedIn Sales Navigator directly into HubSpot CRM. This eliminates the need for manual data entry, saving time and reducing the risk of errors.
  • Improved Lead Nurturing: With the integration, sales professionals can track their LinkedIn connections within HubSpot CRM and engage with them. This includes sending personalized messages, following up on interactions, and nurturing leads through the sales funnel.
  • Enhanced Sales Collaboration: HubSpot's integration with LinkedIn Sales Navigator facilitates better collaboration between sales and marketing teams. Sales reps can provide feedback to marketers on the types of leads that are most valuable, enabling marketers to create their strategies accordingly.
  • Increased Efficiency and Productivity: The integration helps sales professionals work more efficiently by providing access to valuable prospect data within a single platform. This frees up time to focus on building relationships and closing deals.
  • Data-Driven Decision Making: Access to rich analytics and reporting features allows sales professionals to make data-driven decisions. They can track key metrics, identify trends, and adjust their approach to maximize results.

Limitations of HubSpot LinkedIn Integration 

While the integration between HubSpot and LinkedIn Sales Navigator offers many benefits, there are also some limitations to consider:

  • Cost: LinkedIn Sales Navigator is a premium tool that requires a separate subscription. This can increase the cost for businesses utilizing both platforms. This can be a significant factor for smaller businesses or those operating on a tight budget.
  • Limited Customization: The integration may have limitations in terms of customization options. Users may be constrained by predefined fields or workflows, limiting their ability to tailor the integration to their needs.
  • Limited Platform Compatibility: The integration does not support all features or functionalities of either HubSpot or LinkedIn Sales Navigator. Contact sync and message sync are two features not supported by this integration. 
  • Restricted Access: Not all HubSpot subscription tiers can access the LinkedIn Sales Navigator integration. Users must upgrade their subscription to access this feature, adding to the overall cost of using HubSpot.

Third-Party Integration Alternatives 

Apart from the direct integration between HubSpot and LinkedIn Sales Navigator, there are several other methods to bring LinkedIn data into HubSpot:

  • Zapier

    Zapier is a third-party automation tool that connects different apps and services. Users can create “Zaps” to automate tasks between LinkedIn and HubSpot.

    For example, a Zap can be set up to automatically create new HubSpot contacts for LinkedIn connections or update existing contacts based on LinkedIn profile changes.
  • LinkedHub

    LinkedHub is a Chrome extension that offers data integration between HubSpot and LinkedIn. It captures conversation, contact and company information

    It updates the conversation information automatically and allows users to update contact data and company data with a click. 
  • Zopto

    Zopto is a LinkedIn automation tool designed for lead generation and prospecting. It automates profile visits, connection requests, and messaging on LinkedIn to generate leads and engage with prospects.

    Zopto's HubSpot LinkedIn integration allows you to sync LinkedIn leads and conversations with HubSpot for better lead management.
  • Dux-Soup

    Dux-Soup is a LinkedIn automation tool that helps users automate lead generation and engagement on LinkedIn. It can be configured to visit LinkedIn profiles, send connection requests, and send personalized messages automatically. 

    Dux-Soup offers integration with HubSpot CRM, allowing users to sync LinkedIn leads and interactions directly into HubSpot for further follow-up.

Time to Socialize & upscale your Marketing

Overall, HubSpot LinkedIn Integration is an excellent way to nurture leads and boost conversions using the power of social media. You can smartly utilize your social contacts and upscale your marketing campaigns. 

Now, we'd like to hear from you! What specific integration features do you find most valuable for your business? Share your thoughts in the comments. 

If you have any difficulty leveraging the integration or need expert advice on HubSpot features, feel free to contact us

Frequently Asked Questions 

Yes, HubSpot does have integration with LinkedIn. This integration allows users to seamlessly connect their LinkedIn accounts with HubSpot's CRM platform, enabling enhanced prospecting, lead tracking, and social selling capabilities.

Yes, you can connect your personal LinkedIn account to HubSpot. By integrating your personal LinkedIn account with HubSpot's CRM, you gain access to valuable insights, prospect data, and communication tools directly within the HubSpot platform, facilitating more effective sales and marketing efforts.

You can link your LinkedIn messages to HubSpot by utilizing the HubSpot LinkedIn Sales Navigator Integration. With this integration, you can seamlessly connect your LinkedIn account with HubSpot's CRM platform. Once integrated, you'll be able to view and manage your LinkedIn messages directly within HubSpot's CRM interface, allowing for streamlined communication and enhanced relationship management.

To add your LinkedIn URL to HubSpot, you can navigate to your contact or profile settings within HubSpot's CRM platform. From there, locate the section where you can input social media links and simply paste your LinkedIn profile URL. This allows you to easily use LinkedIn profile information while managing contacts and leads in HubSpot.