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Are you planning to start a new SEO campaign? Or are you stuck in the middle of the campaign? No matter whatever the case is, implementing an accurate SEO strategy is what every marketer aims for. But the time and effort one needs to put in to get excellent results are really hard, due to which many people fail to achieve the targets.
Are you also facing hassle in providing satisfactory results while running your SEO campaigns? If yes, then you need to understand that SWOT analysis is one of the best ways to get things aligned.
Especially if you just landed in the marketing or SEO field, then you should surely apply this SWOT approach. It will help you to easily identify your strengths, weaknesses, opportunities, and threats in SEO, which will further assist you in tailoring your SEO master plan.
Don't have much idea about what the SWOT approach is all about? No worries! In this blog, you will get to learn about what SWOT is all about and how to do the SWOT analysis to improve your SEO campaign.
Now, without any further ado, let's jump onto the steps to know how to do a SWOT analysis for an SEO campaign. To make you understand the concept better, I will explain the concert by taking webdew into consideration.
How to do SEO SWOT analysis for webdew?
Let's begin…
Know your SEO Strength
As an internal factor, things that you can analyze as your SEO strength are added as follows:
- What is your website's trust score?
- How many strong backlinks do you have?
- How old is your website?
- How many visitors does your website get?
By looking at the above screenshot of webdew, you can see the website has a page rank of 5.82 out of 10, and trust rank is 4.43 out of 10, which is considered to be good.
This actually shows that the respective website is trusted in search engines' eyes.
You can see in the image of backlink analysis that webdew has a good number of backlinks. The website has 34.1k backlinks coming toward it and 3.3k referring domain as its strength.
Having an old website can give you an edge over the new website. The older the website, the more the chances to get ranked on SERP.
Here webdew domain age is 18+ years, which gives it a competitive edge strength. Also, webdew domain authority is 37, which is average, and its spam score is 1%, and it is considered to be good.
Generally, every webmaster or business owner wants to get more and more website visitors so that they can see a good number of improvements in their website traffic.
Here you can see that webdew gets 50k+ website visitors on the website, which indicates that the strength of a website is really good.
All the above factors are considered for analyzing the strength of webdew. Also, along with this, an attractive website design and fast website load speed are two other factors by considering which you can analyze the strength of the website.
Now, let's jump on the weakness of webdew, which will further help you understand how to proceed further.
Recognize the weakness
To grow more and keep ahead of your competitors, you should know your weaknesses. It will help you take the right step and achieve the targets. As you can see in the above image, while doing website analysis, there are few errors found that make the website weaker, such as-
- Duplicate mix content
- Broken links
- Duplicate meta description
- Incorrect Pages
These are basically the internal weaknesses of webdew. Apart from the above, another area that comes under weak factors are:
- Poor Anchor text
- Low content on website page
- A website without SSL certification
- Poor backlink profile
By resolving all these errors and working on the weaknesses, you can easily improve your website performance and hit the goals.
Look for the Opportunities
Opportunities are basically the gap in the market where you can catch more customers. It also depends on the weakness area of your website. Things to be considered as opportunities are:
- Latest content topic you can write content on.
- Target keywords on which your competitors rank
- Websites on which competitors build backlinks
- Local SEO
- Missing Meta tags
- Improve website speed
- Optimized website content
- Use of Social Media Channels
Analyzing opportunities will make you familiar with the things that give you areas to grow your business and capture more customers in the market.
If you find opportunities, it helps you to beat your competitors. If I am not wrong, then you might be thinking about how to find the opportunities.
Well! To find opportunities, you can do competitor analysis to find the gap between you and your competitors. You can go with finding the latest trend on the internet, etc.
Identify the threats
Threats are the hurdles that come in your way that can harm your SEO strategy that further negatively affects your business. Following are some of the threats that you can face in SEO:
- Google Algorithm Updates
- Competitors SEO Strategy
- Big Competitors
- Black Hat SEO
- Spammy backLinks
- Spammy Content
Google Algorithm Updates are one of the most impacted threats to your SEO strategy. Keep your website optimized against these updates so that your website will be less harmed with these updates.
If your competitors' SEO strategy is more powerful, then it means you have to do more analysis, need to spend more time and money on SEO. Overall, you need to play in SEO.
If you are competing against big competitors in the market, for example, webdew is in a developing phase. Now, if they are going to compete against big giants in the IT industry like Infosys, TCS, Microsoft, etc., they are wasting time and energy because you have to keep going with small steps to reach your goal.
So, to fulfill the desires, webdew will not target that keyword on which these big competitors are already ranking on the top.
Moreover, it's vital for you to understand that a black hat SEO attack by your competitor impacts your website negatively. It could also be a significant threat for you.
Along with this, building spammy links and spammy content is an automatic threat that you have without knowing about building connections and optimizing content with stuffing your keyword in access.
In a Nutshell
Running a successful SEO campaign is indeed not a cakewalk, but if you follow the right approach, then you can easily perform the tasks without any hassle.
For example, if you perform SWOT analysis in the best way, then you can easily understand where you are outperforming and where you need to improve.
So, whenever you make a plan to work on SEO, make sure you keep the above points in mind. It will help you in getting the results as expected without wasting much time and effort. Still, having any concerns? Free free to contact us.
Editor: Divya
