Every business today focuses on customer happiness as it is one of the significant factors affecting its growth. Be it a small business or large, all businesses have the main goal of gaining new customers and retaining existing ones.
CRM management tools are a boon for businesses as they help business owners and employees in many ways. Not just that, businesses that use CRM management tools are able to see significant growth in conversions and ROI.
As businesses are growing, so is the CRM software market. The CRM management tool market is expanding and is highly competitive, but it has something that fits any business, regardless of niche, size, etc.
This blog explores CRM management tools that every business may employ to grow and reap fruitful results in managing their customers. Before that, let us look at how to evaluate CRM management tools.
How to evaluate CRM tools?
Many CRM management tools are available, making it difficult to select the best one for your company. There is a wide range of options, from simple ones to more complex ones. In the end, it all comes down to your company's or organization's requirements.
However, let us see what factors you can evaluate a CRM tool.
Keeping your sales team up to date with the latest technology is essential. As a result, it's critical that the CRM software be feature-rich and up-to-date on a frequent basis. Try to find a web-enabled device that allows you and your team to access it from anywhere easily.
In the long run, your business cannot benefit from any one piece of technology alone. It's essential that it works together with other tools, too. Because of this, you need to be sure that the CRM system you choose is compatible with other systems you already have in place.
CRM can be implemented through a variety of channels, including websites, social media, call options, live chat, emails, and other types of marketing materials. You need to know if the implementation processes are in line with organizational goals. Costs involved with training your employees and uploading customer records onto your company's new platform should also be taken into consideration.
You need a CRM platform that can handle your day-to-day business operations as a component of your marketing strategy. More significantly, you want a CRM system that can grow with your organization and adapt to your changing demands without the need for regular replacement.
For the best possible results, involve your sales team in the CRM decision-making process. Customers' discussions, transactions, preferences, and other information should be easily accessible. As your team will be the people more involved in using the CRM tool, it should be made sure that the CRM tool provides better user experiences.
CRM management tools
Here are a few CRM management tools that can be beneficial for every business:
Using Hubspot's inbound concept, the CRM software unifies marketing, sales, content management, and customer service operations into one system. The sales team can use this information to turn leads into sales by analyzing their preferences, likes, and dislikes.
With HubSpot, all of your apps can be synced, customer data can be collected in one place, and workflows can be automated to ensure that your systems and teams are always up to date. Having a live chat function makes it possible for customers to ask questions at any time.
The highest-rated features of HubSpot according to G2 are email marketing, lead management, and contact & account management.
Here are the ratings given to HubSpot by users in the G2 review platform:
- Overall rating : 4..4 / 5
- Ease of use: 8.7 / 10
- Quality of support: 8.6 / 10
- Ease of set up: 8.4 / 10
As a powerful yet simple-to-use CRM tool, FreshSales allows you to find new business opportunities while also managing your existing client base, all in one place. It also provides practical insights into the company's sales strategy and delivers enhanced reporting on time.
In addition to data mining and deal analysis, FreshSales has an AI assistant named Freddy who can make recommendations based on his experience. The phone and chat feature integrated into FreshSales allows your sales force to interact with customers in the most convenient way.
The highest-rated features of Freshsales according to G2 are performance and reliability, contact & account management, and lead management.
Here are the ratings given to Freshsales by users in the G2 review platform:
- Overall rating : 4.6 / 5
- Ease of use: 9.1 / 10
- Quality of support: 8.9 / 10
- Ease of set up: 8.9 / 10
Data may be shared across all of your apps using Pipedrive's simple and intuitive UI. It is best known for its performance indicators and KPIs, such as previous and upcoming activities, conversion points and rates, lost and secured agreements, and so on.
It is possible for the company to prepare for its next step with greater agility and proactivity thanks to the predictive forecasting capability.
The highest-rated features of Pipedrive according to G2 are opportunity & pipeline management, performance and reliability, and contact & account management.
Here are the ratings given to Pipedrive by users in the G2 review platform:
- Overall rating : 4.2 / 5
- Ease of use: 8.9 / 10
- Quality of support: 8.4 / 10
- Ease of set up: 8.7 / 10
Monday.com is an excellent choice for a small-business CRM because it has a wide range of features. As a team and project management tool, it's gaining in popularity thanks to its low cost and indefinite scalability.
With this CRM, it is possible to keep track of deadlines and projects, collaborate with clients, and track sales with this tool. Monday.com's adjustable settings and a wide variety of business process features allow it to fit into just about any company's structure.
The highest-rated features of Monday.com according to G2 are opportunity & pipeline management, performance and reliability, and contact & account management.
Here are the ratings given to Monday.com by users in the G2 review platform:
- Overall rating : 4.7 / 5
- Ease of use: 9.2 / 10
- Quality of support: 8.9 / 10
- Ease of set up: 8.9 / 10
It is a cloud-based CRM software that automates sales, marketing, and customer service in a single platform. In order to keep the sales pipeline on track, it analyzes the sales strategy in depth and keeps track of the stages and accomplishments of a contract.
It also allows team members to share their calendars and, as a result, automates the scheduling of meetings based on time availability, sends invitations and targets adverts, and pursues follow-up to turn dialogue into conversion.
The highest-rated features of Agile CRM according to G2 are social network integration, breadth of partner applications, and contact & account management.
Here are the ratings given to Agile CRM by users in the G2 review platform:
- Overall rating : 4.0 / 5
- Ease of use: 8.0 / 10
- Quality of support: 7.9 / 10
- Ease of set up: 7.9 / 10
There are many more useful and high-rated CRM management tools along with the ones we have handpicked for this blog. Ultimately, it will depend on various business factors that you choose the CRM management tool suitable for your business.