DUE: webdew infographics to promote online branding

Project Overview

DUE is an ultimate guide to freelancing. As the company is spreading its arm all around the globe, they are looking forward to boosting its presence for which they chose webdew. The client wanted webdew to design the infographics, featured images, social media post images, etc.

Basically, they were looking for subtle ways that can help us build our online presence. Well! Digital marketing is the foundation of online branding, which is impossible without animation and graphics. Therefore, hyperscale animation, engaging graphics, and crisp infographics are all that they wanted to kickstart the marketing.

As the aim was quite clear, the client shared some additional requirements with the webdew experts so that they can deliver the final product with satisfaction. It includes:

• The client provided us with a number of quotations, written by famous quotemasters. We have had to design those quotes using real images.
• Our client has a style guide. Our graphic experts have had to follow the style guide which included the use of green color for social media post images.
• When it comes to blogs’ featured images, we could only use vector images of the color green, grey, and black.
• Our client provided us with the content for infographics. We have had to make infographics as per their guidelines and style guides.
• The client was specific about the animation of GIFs. We have had to make GIFs according to the keywords provided by him.

By keeping all things in mind and overcoming all the hurdles, webdew proceeded with the tasks and gave their best to fulfill the client's requirements. 

Company Background

DUE is an online invoicing platform that helps freelancers and small business owners. The company has successfully helped an array of companies and freelancers get paid faster and attain better cash flow. After receiving an overwhelming response, the company started offering payment services to its customers.

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Challenges

• It was a bit difficult for us to show creativity as the client had restricted us to specific colors-blue, black, and green.
• Again, we had to follow the style guide; therefore, we have to manage according to guidelines.
• As the text was in bulk, we had to take care of the theme (provided to us by the client) so that it aligned with the text.

The Pathway to Results

• The process of designing involved three graphics designers, one quality assurance executive, and one project manager.
• We started the project by figuring out the solutions that can help us deliver the quality our client expected of us.
• After preparing a wireframe of the infographics, GIFs, and featured images, we started working on the project.
• We designed the simple characters as per the theme provided to us by the client.
• The final project delivered was amazing by looking at which client was very happy. 

Results

After the final project delivery, the client was happy and shared the video on different platforms that further helped them to capture the attention of their target audience.

Feedback

They are quite flexible in their approach. webdew’s project manager sent me email updates every day so that I know how the project is running. They are always available on skype and ready to listen to us no matter how many times we call them in a day.